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Football Queensland’s two-year referee strategy to drive development and retention
Football Queensland (FQ) are embarking on a transformative journey.
Seeking to elevate the current refereeing regime on a state-wide level is a high-priority within their objectives. The Referee Strategy plan will run from 2024 until 2026, where the current framework of officials officiating within Queensland looks to be recrafted.
Referees are the unsung heroes of any sport, especially football. The decisions they make as a collective can have historical ramifications. They are ultimately tasked with making correct decisions, while under the microscope of the entire footballing audience, governing bodies and participants all watching attentively on to hear of what the decision may be, which ultimately impacts their respective teams.
The constant pressure, scrutiny and tension they are under does not go unnoticed, nor should their presence. Referring on a global scale is a tedious aspect of sport. It is simple to attract people that are keen to participate within a sport on a playing level. In an officiating role, it is a whole different kettle of fish.
The Strategic Pillars The priority placed upon the recruitment and retainment of officials is a focal point of the FQ referee strategy. Unification of their already established referee base is crucial. Their primary objectives include:
3600 FQ Registered Referees across all formatted of football within Queensland.
50/50 Parity: Resulting in FQ wishing to foster 1250 more female referees.
Queensland founded referees to be represented on a global scale.
Developing pathways for educators, referees and match day officials.
With all of those objectives in mind. To execute such a tall order is achievable all through the basis of a solid foundation. The “Strategic Pillars” assorted to accumulate 3,600 referees by the year 2026 include the following stages.
Pillar #1: Recruitment and Outreach The re-imagination of talent recruitment, combined with diversification and expansion all are at the forefront of the strategies initial phase.
Pillar #2: Pathways and Opportunities
Creating a community that thrives upon the continuous growth of refereeing through the establishment of a unified culture, spearheaded by the passion involved for the game and officiating.
Pillar #3: Retention and Engagement
The pressures involved within the occupation can deter potential participants or current officials for wanting to exercise their skillset within the field. The third phase within the pillars involves support directed towards the wellbeing of officials. Ensuring that they are recognized, celebrated, supported and encouraged.
Pillar #4: Training and Development
The fourth and final phase is equally as important as the previous three. The creation of cohesion amongst a community is of great importance. Looking to gain participants through revolutionary training activities in which showcase the intense art form of officiating in an engaging manner, while improving and establishing skills. There are currently over 2000 registered referees within FQ.
They are attempting to increase their refereeing basis by 425 participants, compounding each year until 2026 while striving to double their current female referee basis.
As a footnote to Australia’s presence on a global perspective within the football world, we remain a nation in that possesses immense interest in the sport, yet haven’t found their strides in translating that passion into becoming a top-level contending country upon the football pitch on the international scale.
It was Queensland’s very own Jarred Gillet who pathed the pathway in which Australian referees should look to charter. From officiating some of the A-leagues all-time greatest clashes to becoming a primary referee within the Premier League all over the span of 11 years.
It’s a feat in which FQ will strive for within this new strategy plan. All for the benefit of football within the state of Queensland, and most importantly, for Australia.
The A-League has just lost a Victorian club. The death of Western United and the suspension of its license by the Australian Professional Leagues (APL) on August 10th was inevitable. The club says it wants to rebuild and eventually return to the competition. That is unlikely to happen considering the search for new owners has to begin.
But one day after the announcement from Western United, South Melbourne stepped forward. The four-time NSL winners announced their intention to begin formal discussions with the APL about joining the A-Leagues. They believe the timing is right. Their argument is understandable. Their football credentials and history are stronger than most A-League teams.
But there is a problem. South Melbourne may have the history. It may have the supporters. It may even have one of the most attractive potential derbies in Australian football. But that does not mean it will get an A-League licence.
In fact, the more realistic prediction from my perspective is that South Melbourne will once again be told no.
South Melbourne has never been better placed
There is plenty to like about South Melbourne’s position. The club is not simply relying on its history. South Melbourne returned to national competition through the inaugural Australian Championship in 2025. It did not merely participate. South Melbourne won it. The club defeated Marconi Stallions 2-0 in the final to become the competition’s first champion.
That achievement matters. The Australian Championship was created to bridge state-based football and the professional game. Whilst it is seen as a second tier, there is no promotion and relegation with the A-League. But it has also continued to perform on the national stage. In the 2026 Australia Cup, which South Melbourne qualified for, they reached the final rounds and then produced one of the biggest results of the tournament.
Adelaide United came to Lakeside Stadium. South Melbourne won 2-1. Adelaide had won the Australia Cup three times. South knocked them out in front of its own supporters. They’re now into the quarter-finals of the 2026 Australia Cup.
South Melbourne celebrating the Australian Championship Image Credits: South Melbourne FC
The club also has a much bigger story to tell than its recent results. Alongside its four NSL victories, the club also won the 1999 Oceania Club Championship and represented Oceania at the 2000 FIFA Club World Championship. The club has a dedicated supporter base and the history to deserve a place.
The club says its Oceania Professional League participation has helped make it Australia’s 13th professional football club. It has more than 150 businesses supporting it in 2026 and a long-term arrangement at Lakeside Stadium, in the heart of South Melbourne.
On paper, it is difficult to argue that South Melbourne is not ready. The problem is that readiness and admission are two different things.
Third time’s the charm?
South Melbourne’s current push is not new. It has been here before. The club was pursuing an A-League return almost immediately after the NSL disappeared. In 2007, South announced its interest in becoming the second Victorian A-League club.
Then came the 2008-09 process. South Melbourne backed the Southern Cross bid for the second Victorian licence. The club proposed a new team based around the redevelopment of Bob Jane Stadium and involvement from the broader Victorian football community.
It lost. The Melbourne Heart bid won the race and eventually became Melbourne City. That was South Melbourne’s first major warning. Its football heritage was not enough. Its second major attempt came almost a decade later.
The 2017-18 expansion process produced the most serious South Melbourne bid yet. South made the shortlist for an expanded A-League licence. It ultimately lost to Western United. Bill Papastergiadis has since explained that he did not genuinely expect South Melbourne to win in 2018, despite believing strongly that the club belonged in the A-League. He also reflected on the barriers facing a traditional club trying to enter the existing Victorian professional football ecosystem.
That is important context for today’s bid. South Melbourne is not entering negotiations without understanding how difficult the politics and economics of the Victorian football market can be. The club has tried the direct route twice. Neither time worked.
The Western United lesson
This is where the current situation becomes complicated. In isolation, adding South Melbourne would be fantastic for the A-League. Imagine South Melbourne against Melbourne Victory. The atmosphere would be enormous.
There is a genuine football rivalry waiting to happen. South itself points to the potential for ready-made derbies and commercial interest. But the argument that Melbourne should simply have three A-League clubs because Melbourne is a huge city ignores what has just happened to Western United.
Western United was supposed to represent Melbourne’s rapidly growing west. Its original vision centred on a major project in Geelong. The club eventually moved into Ironbark Fields in Tarneit in 2024.
Yet the geographic separation never became as clear as the original concept suggested. Western United was not a Geelong club. It was not a regional Victorian club in the traditional sense. It was a western Melbourne club based and that matters.
The A-League already has Melbourne City and Melbourne Victory. Adding South Melbourne would give the competition three clubs operating within the same metropolitan football market. It is not necessarily brilliant for the business model, which has already lost a club operating on the outskirts of Melbourne.
The NSL offers an interesting historical comparison. The Falcons provide an even more striking Victorian example. They became the first and only regional Victorian club to play in the NSL, reaching the finals in 1996. The distinction is important.
A national competition can expand its footprint by adding genuinely new markets. That is different from adding another club inside an existing Melbourne metropolitan market. That was what was envisioned for Western United, and it failed quickly.
Will the APL see South Melbourne as a safe investment? Despite the fact they’re a well-established club, I’d argue the answer is no.
Promotion and relegation is the only realistic route
There is one scenario where South Melbourne could eventually force its way into the A-League, and that’s the great missing piece of Australian football. Promotion and relegation. South Melbourne would not need somebody to decide that Melbourne suddenly has room for another licence. It would simply need to earn it.
They would have done just that in 2025, winning the Australian Championship if the football pyramid was open. Football Australia originally designed the National Second Tier with the possibility of promotion and relegation being considered once the competition matured.
The format connects NPL clubs and established foundation clubs with national competition. It does not provide a sporting pathway into the A-League. South Melbourne can win the Australian Championship, NSL and Australia Cup but none of those achievements automatically produce an A-League licence.
South Melbourne in the Oceania Championship Image Credits: Oceania Championship
Opening the pyramid is far more complicated than simply announcing promotion and relegation. Australia’s football calendar is fragmented. The A-League operates primarily through the summer months. The NPL operates through the winter and early spring. For the 2026-27 season, the A-League Men runs from October to June, while the NPL begins in February and finishes in September.
That creates an enormous structural problem for a fully connected pyramid. The clubs below the A-League would need to operate at a level capable of supporting professional football. If the A-League aligned with the NPL and the lower pyramid, it would compete in a football calendar that already has to coexist with Australia’s other major winter sports. That is a difficult feat against bigger leagues such as the AFL and NRL.
Beyond that, clubs lower down would need travel budgets and to survive commercially would take real sacrifice from all parties to make that work. The A-League’s existing clubs also have something to lose. They have invested heavily in their licences and their businesses.
Historically, A-League licences were extended through to 2034, while those licence arrangements have included provisions allowing promotion and relegation to be introduced. But the existing clubs will do everything in their power to block it. Promotion and relegation removes certainty. An A-League club can finish last in the current system with no threat to their place. Under relegation, its place is no longer guaranteed.
That is a major commercial change for clubs that have invested in securing their position in the competition. It is therefore difficult to imagine the A-League opening the door. The A-League’s licensing system gives the competition enormous control over who enters, and for South Melbourne historically they’ve been left out in the cold.
South Melbourne deserves the conversation.
The frustrating part is South Melbourne has probably never had a stronger argument. It has history, supporters, infrastructure, commercial support and most importantly, ambition. Beating A-League clubs in national competition proves the capability is there.
It deserves to be in the conversation. But being in the conversation is not the same as being selected. The Western United experience should be a warning. If the A-League could not make the Western United project work, it is difficult to see why it would suddenly decide that another Melbourne club is the answer.
South Melbourne may be the better football story. It may even be the better football club. But the A-League is not simply selecting the best football story.
It is selecting a professional competition, and until Australia embraces a genuine promotion and relegation system, South Melbourne’s path back to the top flight will remain dependent on someone handing it a licence.
That is the part of the dream that looks unrealistic. South Melbourne can keep knocking and it should. They always say third time’s the charm. But unless the pyramid is opened, I expect the door to remain closed.
Bentleigh Greens has launched a fundraising campaign to support former president and long-serving volunteer Meno Menelaou following his recent diagnosis with Multiple Sclerosis.
A highly respected figure at the NPL club, Menelaou has spent decades serving the Bentleigh Greens community in a range of volunteer and leadership roles, helping shape the club both on and off the field.
The fundraiser will assist Menelaou and his family with the costs of undergoing Autologous Haematopoietic Stem Cell Transplantation treatment overseas.
The treatment is aimed at halting the progression of the disease but involves significant medical and travel expenses.
In announcing the initiative, Bentleigh Greens said the campaign was an opportunity for the football community to support someone who has dedicated years of service to the club.
“Meno has given so much to our club over many years. Now it’s our turn to give back,” the club said.
The club has encouraged supporters and members of the wider football community to contribute to the fundraiser or share the campaign to help raise awareness.
Bentleigh Greens said the support would help ease the financial burden on Menelaou and his family, allowing him to focus on his treatment and recovery.
