Football South Australia and One World LED form major partnership

Football South Australia have announced a new eight-year partnership with Australia’s leading LED manufacturer, One World LED & Sportal.

The collaboration will see One World LED become a major sponsor, official scoreboard & presenting partner of Football South Australia.

One World LED have provided solutions for some of Australia’s biggest brands including Bunnings Warehouse, Toyota, Subway, Anytime Fitness, Raine and Horne, IGA, Ray White, Bakers Delight, General Pants Co, and the University of South Australia.

In addition, One World LED are leaders in the delivery of LED solutions that bring emerging visual communication opportunities to the market.

The new partnership relates directly to Football SA State Centre for Football development, which is due for completion in April 2022. One World LED and Sportal have agreed to supply interactive LED scoreboard solutions to Pitch 1, 2 and 3 at the new headquarters, with pole-mounted scoreboards to each of the 10 five-a-side pitches. LED signs will also be featured roadside and at the entrance to the facility.

Football SA Chief Executive Officer Michael Carter was delighted to secure such an innovative partnership for the state.

“The inclusion of high-tech solutions capable of playing live footage, instant replays, offering interactive fan engagement opportunities with spectators and high-quality advertising space for our corporate partners will go a long way to ensuring the experience for all at the venue will be a positive one from the outset,” he said.

“The investment One World LED and Sportal have made at the State Centre is outstanding and I am very pleased to welcome them to our growing list of valuable corporate partners.”

One World LED Director Schumann Rafizadeh expressed his excitement at joining the Football SA family.

“One World LED and Sportal are proud to be selected as the scoreboard technology and R&D partners with Football SA. Football is the leading global team sport and Football SA is a premier sports organization, he said.

“We are excited to contribute to sports leadership in Australia and Football SA by joining this elite partnership which include leaders such as Government of South Australia, SA Power Networks, Coopers, RAA, Boral, Puma and others. This presents an ultimate opportunity for us to showcase our scoreboards technology leadership.”

The serious waves Series Futsal have made and what it means for the sport

Football within Victoria in a broad sense is difficult to unpack from multiple angles. What is clear is the passion displayed by fanatics.

Although not a traditional form of football, it’s cousin futsal has slowly emerged as a popular indoor sport that has abundance of opportunity within Australia’s major futsal organisation, Futsal Oz.

Futsal Oz has been the manifestation of the football extraordinaire Peter Parthimos, who founded the entity in 2006. When discussing with Peter in regards to why he created Futsal Oz, he discussed how he wished to unify people, provide competitive competitions to those who played the sport, all the while providing opportunity to those who want to play on a leisurely level all the way to a professional level.

Despite having a turbulent tenure throughout the global pandemic in 2020. Futsal Oz came out of Covid-19 with a newly furbished Futsal court fit for its most talented players. The court resides in their Thomastown location. Series Futsal is currently the highest level of futsal across the country and features abundance of Australia’s most coveted football players.

Melbourne-owned Sport Recreational Wear manufacturer AKU is a proud partner, with many women’s and men’s series sides opting to use AKU as a kit sponsor. The company also designed and created kits which were featured in the monthly major event in Thomastown, combining the best players across the Series Futsal competition to represent their respective ethnicities. The event was broadcasted on FireTv, a subsidiary to American-Bulgarian Company TrillerTv, who specialise in combat and European Sport streaming. Melbourne born Commentator Michael Schiavello spearheaded the broadcast acting as executive producer.

Each Wednesday and Friday the competitions are streamed live via YouTube and its independently ran application “Wefroth”, allowing its humble yet passionate fanatics to watch each round of Series Futsal unfold.

Through the running of competitions and the opportunities it sets through broadcast, futsal is in a healthy position.

Feyenoord secure record shirt sponsorship deal with MediaMarkt

German electronics retailer MediaMarkt will become the new shirt sponsor of Dutch club Feyenoord for the 2024-25 season in a record multi-year deal.

The two parties have agreed a three-year deal – through to the conclusion of 2026-27 – believed to be worth around €20 million (AU$33.1 million) in total, according to Dutch outlet De Telegraaf.

The company will replace EuroParcs which has been featured on the front of the Eredivisie club shirts since 2021.

MediaMarkt is a German multinational chain of stores selling consumer electronics with over 1000 stores in ten countries in Europe. The company is one of the largest sellers of electronics in Europe with a total of nearly 2.1 million products sold in 2023.

MediaMarkt’s head office is in Rotterdam and the company became convinced of the collaboration after gaining insight into various data about Feyenoord that suggests large growth is imminent.

It became attractive for the company because Feyenoord has gained a greater reputation not only nationally, but also internationally through long, reasonably successful participations in the Conference League, the Europa League and also the group stages of the Champions League.

As a result of this on-field success, the MediaMarkt partnership would be the Dutch clubs most lucrative shirt sponsorship deal which follows on from a record kit supply deal signed by Feyenoord last year with Castore, a UK sportswear brand.

Feyenoord have been winning off the field as well, recording record net revenue numbers in two of the last four years, including the 2022/2023 season which amounted to €99 mil (AU$164.2 mil), a thirteen percent increase on the previous year.

In domestic shirt sales, they ranked third last season behind PSV and Ajax but are projected to overtake PSV in 2023/24 after their recent league success.

Feyenoord has a tradition of long-term contracts with main sponsors, MediaMarkt will only be the eighth big name on the shirt. More than half a century ago in 1982, the Gouden Gids was the first shirt sponsor.

This deal is proof of Feyenoord’s incredible growth on and off the pitch with their marketing and trophy successes. MediaMarkt hopes to grow further by investing in Feyenoord’s upward trajectory, located right near their main headquarters.

Most Popular Topics

Editor Picks

Send this to a friend