Football Victoria appoints Chris Pehlivanis as new CEO

Chris Pehlivanis

Football Victoria (FV) has announced the appointment of Chris Pehlivanis as the organisation’s new Chief Executive Officer (CEO), effective January 22, 2024.

Pehlivanis will start the role of FV CEO following his four-year stint as CEO of Western United FC where he steered the club towards success through its infancy, winning an A-League Men Championship in just the third season of the club’s existence.

Under his guidance, Western also attained an A-League Women’s licence and reaching the Grand Final in the inaugural campaign, as well as successfully launching the WUFC Academy to create pathways for junior footballers in the West.

Pehlivanis worked at AFL Club Essendon as their Chief Financial Officer and boasts previous commercial leadership experience in the sports industry.

Pehlivanis expressed his desire to make impactful changes and shared his vision.

“I am honoured to be appointed CEO of Football Victoria. My vision to empower clubs, grow pathways, invest in infrastructure, establish a more connected football pyramid, and take the next steps in achieving 50:50 equity strongly aligns with the goals of the FV Board of Directors,” he said in a statement.

“Participation and interest in football has never been higher. It’s crucial for our organisation to evolve and find innovative ways to sustain the momentum in 2024 and beyond.”

Football Victoria President Antonella Caré expressed her excitement at the potential for the future under new CEO Chris Pehlivanis.

“We are thrilled to welcome Chris to Football Victoria. His leadership, strategic vision and deep understanding of our game make him the ideal CEO to take our organisation forward,” she added via media release.

“Chris has built an outstanding reputation for his professionalism and people-centric approach. He is a visionary who shares our core values and is passionate about building an inclusive, equitable and strong football ecosystem in Victoria.”

FV Director Nick Vamvakas was responsible for the intensive recruitment campaign they held and spoke about the decision to choose Pehlivanis for the future of football in the state.

“We spoke with more than 70 candidates directly and conducted multiple rounds of interviews. Ultimately, Chris was appointed based on his incredible track record as a sports administrator, his thorough understanding of the football landscape and his genuine desire to champion Football Victoria’s core values.” Vamvakas added via a statement.

Football Victoria went through a very lengthy recruitment process with a total of 111 submissions received, with FV targeting candidates from a broad range of professional backgrounds.

Football Victoria say that applicants were put through a series of interviews with alternate directors ensuring integrity was maintained throughout each recruitment phase.

Chris Pehlivanis replaces Interim CEO Karen Pearce OAM who will continue her role as Executive Manager Equity, Growth and Inclusion.

The decision was formally made at the Football Victoria Annual General Meeting on December 11.

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FIFA has partnered with Konami to host the FIFAe World Cup

FIFA has entered into a partnership with Konami to use its eFootball game for the FIFAe World Cup.

This collaboration will feature two tournaments, one for console and one for mobile, with participants from 18 nations competing for the title of FIFAe world champion.

This move is part of FIFA’s strategy to maintain relevance in gaming and esports, particularly in engaging younger fans. FIFA has also expanded its esports portfolio with deals involving Rocket League and Football Manager.

The partnership fills the void left by EA Sports following their high-profile split with FIFA in 2022. Konami’s eFootball, an evolution of the Pro Evolution Soccer (PES) series, is currently the only comparable game to EA Sports FC on the market.

FIFA’s Chief Business Officer, Romy Gai, has championed the new deal highlighting their excitement at the prospect.

“We are incredibly excited to join forces with Konami, this collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills.”

Konami the Japanese gaming company, this partnership provides legitimacy and increased awareness for eFootball, which has struggled to compete with EA Sports in recent years.

The collaboration is seen as a necessary step for FIFA, given the lack of alternatives and the time it would take to develop a new soccer simulation game. It allows FIFA to continue its presence in soccer-based esports while exploring other gaming opportunities.

Esports has grown massively in viewership and investment over the last decades, it has become a major part of the franchising side of football.

Even in Australia the rise in Esports popularity has coincided with the rise in football popularity, one can not argue against their connection towards football popularity.

FIFA have shown that Esports has become an ever-present strategy in their development of the game. For investors and shareholders in football, Esports impact is something that should not be disregarded.

WSL triples viewership after move to YouTube

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

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