Football Victoria in talks with Optus Sport and Kayo

CEO of Football Victoria (FV) Peter Filopoulos has revealed FV are in discussions with Optus Sport and Foxtel subsidiary streaming service Kayo Sports.

Speaking recently on the For Vuck’s Sake podcast, Filopoulos claimed FV’s broadcast strategy to live stream all NPL Victoria games was creating an abundance of content.

“Part of our ambition was that we are going to have heaps of content for a Kayo or an Optus,” he said.

“These platforms now are subscription-based platforms who are constantly going to look at curating content.

“Pleasingly, we are now in firm discussions with Optus and Kayo Sports in ways they can capitalise on that content with weekly shows … on their platforms.

“That’s the whole motivation around it and I think we need to innovate.”

Filopoulos confirmed the governing body was also looking to create its own over-the-top (OTT) streaming service, after encouraging viewing numbers for the start of the NPL Victoria season.

“We’ve got over 40,000 unique viewers every week now,” Filopoulos said.

“We’re also evolving the product and we’re currently experimenting with our own OTT platform, so that we can transition the broadcast away from other people’s platforms and onto ours.

“So [moving] away from Facebook and YouTube and [directing it] through our own OTT platform, similar to the way Netflix is delivered to the consumer.

“We are experimenting with that at the moment and hopefully that’s not too far away.

“Once we have our own platform, we can control our own destiny.”

NPL Victoria Men, Women and U20’s games are currently streamed on the NPL Victoria Facebook and YouTube social channels.

South Melbourne FC, one of the clubs heavily involved in a push for a national second division, registered over 10,000 Facebook views on NPL Victoria’s live stream of their game against Eastern Lions on Sunday. The YouTube view count for the match was over 5,300.

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Inter Miami CF Welcomes Más+ by Messi as Hydration Partner

Inter Miami CF names Más+ by Messi as its Official Hydration Partner in a new partnership, the alliance ensures hydration for all players, from the Academy to the First Team, while introducing Más+ by Messi to fans at Chase Stadium.

This partnership adds to Lionel Messi’s growing commercial ventures as Inter Miami’s captain and football legend. Founded by Messi, Más+ by Messi provides balanced hydration with electrolytes, vitamins, and minerals, serving both elite athletes and everyday consumers.

Lionel Messi and Inter Miami CF’s leadership underscored the partnership’s significance, emphasising its advantages for both players and fans. Messi shared his enthusiasm for the collaboration.

“It’s a huge honour and joy that Más+ by Messi is becoming a partner of Inter Miami. When working on this drink, we aimed to provide hydration not only for elite athletes but also for amateurs and anyone looking to stay properly hydrated in their daily lives, while also benefiting from electrolytes and vitamins,” he said via press release.

Más+ by Messi’s Executive Vice President, Rishi Daing highlighted the vital role of hydration for everyone.

“Players for Inter Miami understand how important hydration is to achieving their goals. Now everyone can benefit from the same hydration, whether they’re on the field, in the stands, or in everyday life. We’re proud to partner with Inter Miami to share the importance of everyday hydration,” he said via press release.

Más+ by Messi will be seamlessly integrated into Inter Miami’s matchday experience and training facilities:

  • On-Field Presence: Branded coolers and towels will be used during training and matches.
  • Academy Support: The brand will aid youth development, reflecting Messi’s dedication to nurturing young talent.
  • Matchday Access: Fans at Chase Stadium can enjoy all Más+ by Messi flavours, including the city-inspired “Miami Punch.”
  • Retail Expansion: Available at Publix, Inter Miami’s Official Grocery Partner.
  • Stadium Branding: Visible throughout Chase Stadium, including press conferences and fan engagement areas.

This partnership extends beyond standard sponsorship, with Más+ by Messi actively engaging Inter Miami fans through activations and promotions at Chase Stadium. The brand’s presence in the Fan Zone and Northwest Club will further enhance the fan experience.

As Inter Miami CF expands its commercial ventures, this collaboration blends sports performance, business strategy, and the growing impact of Lionel Messi’s personal brand.

Zone14: Assisting coaches and fans alike

Across the world the coaching is becoming ever more professional and sophisticated as technology continues to elevate the way players are developed and trained. One company leading the technology revolution in football is Zone14. Hailing from Austria, Zone14 supports coaches and clubs via its unique Zone14 ONE and TWO cameras.

These unique cameras not only capture match footage but use the power of Zone14’s very own AI to capture valuable game data without burdening players with bulky vests or uncomfortable trackers.

Zone14 Cameras 

The Zone14 ONE and TWO cameras are the organisation’s leading product, providing an all-in-one camera solution for professional and amateur clubs.

Designed to be easy to use, Zone14’s cameras use AI tracking to capture players and the action without relying on a cameraman. Additionally, each camera is reinforced for all weather duty, allowing for them to capture clear 4K footage in whatever condition a team is playing in.

After a game, cameras automatically upload game video to Zone14 REPLAY, either via 5/4G, WiFi, or ethernet connection.

Zone14 REPLAY

Zone14 REPLAY is Zone14’s video cloud hosting service and analysis tool. Through it, coaches can individually tag important moments in game recordings to highlight to players, or they can use tagged moments from Zone14’s data analysis and football coding process.

After tagging, coaches can easily analyse footage with built in drawing tools, allowing them to convey player movements or crucial passes.

Game recordings can be easily found again and again by neatly organising them into individualised playlists that suit each coach’s needs. To enable greater understanding amongst assistant coaches and players or to provide fans greater experiences with the club, video recordings can be shared via Zone14 REPLAY.

Furthermore, clubs can use the platform to create highlights for fans that can be shared on YouTube.

Zone14 LIVE

Breaking down barriers for fans, Zone14 offers an incredibly unique opportunity for fans to watch games of their favourite clubs by granting the ability for clubs to livestream games, even for amateur clubs.

Games can be broadcast live and free on YouTube, allowing for fans to watch on any device. Through this, clubs can customise their streams to their liking, such as integrating sponsors for greater financial opportunities. Additionally, clubs can choose to monetise their streams behind a paywall, without fear of losing any revenue to Zone14.

Streaming allows for clubs to market themselves easily, as it continually provides material to add onto social media pages in the form of stories or clips.

However, Zone14 LIVE not only allows for greater fan interaction but also grants coaches to analyse games on the fly.

With an available second screen, coaches can use features from Zone14 REPLAY, live tag important moments to review later, and even instantly playback those very same moments to gain a deeper understanding of what is happening on the pitch.

By being able to instantly access footage, coaches can adjust instructions and relay key information to players at half time or on the bench to improve performances.

Zone14 STATS

Utilising Zone14’s 180-degree AI powered cameras, Zone14 STATS provides key player data via player tracking.

Through the cameras, Zone14 tracks an array of valuable footballing data such as running routes, ball actions, and tactical patterns as well as a wide breadth of performance data like distance covered, number of sprints, high intensity runs, average speed and top speed.

Conclusion 

Through offering features for both fans and coaches, Zone14 provides a unique suite of products that differentiates it from its competitors.

For those wanting to up their game and foster a greater sense of community, Zone14 could be the solution.

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