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Football Victoria looking to grow women’s football into the future

In a statement released on Monday, Football Victoria released a new report into the structure of Women and Girls’ football for the future.

The report is aimed at improving the gender balance in Victorian football, with the overall goal of a 50/50 balance by 2027.

The statement can be found below in full.

Football Victoria (FV) today released its independent final report following a comprehensive review into the Women and Girls’ competition structure for football in Victoria.

Tasked with delivering an enhanced football experience for all senior and junior players and a clear vision for the game, the review sought to identify the optimal structure for Women and Girls’ football in the state. It seeks to grow participation, provide the best pathways for junior development and identification and enhance the overall involvement of women and girls in the world game.

Endorsed by the FV Board, the final report covers key areas of improvement for the Women and Girls’ competitions and outlines 22 key recommendations. Its focus areas are football’s culture, players, referees, clubs, coaches, Government and other external stakeholders.

The recommendations are aligned to FV’s overall strategic direction and commitment to growing investment in Women and Girls’ football as we pursue our journey towards a 50:50 gender balance by 2027. Some of the report’s key recommendations include:

  1. Developing a bespoke Victorian Women and Girls’ overarching Football Strategy;
  2. Introducing single age-group competitions (e.g. separate U13s and U14s age-groups rather than current U13-14 combined age group);
  3. A proposed overhaul of Victoria’s Women’s Football Competition Structure;
  4. Methods to develop, retain and grow the number of women and girls in refereeing roles;
  5. Development of a standardised club induction toolkit and process outlining the roles, responsibilities and gender equity expectations for clubs, players, coaches and parents; and
  6. Further driving the push at local and state government levels for more “female friendly” facilities

The Football Competition Review was conducted by independent sports consultancy firm Sports Business Partners (SBP), who worked in collaboration with FV to undertake a comprehensive stakeholder engagement process led by a dedicated and independent Review Steering Committee.

The review’s Steering Committee comprised 26 dedicated and experienced representatives from all levels of the game and was chaired by the President of Women Sport Australia, Carol Fox. Ms. Fox expressed her sincere gratitude for the time and effort contributed by all Steering Committee members.

“The team comprised many talented individuals who brought wide-ranging expertise and knowledge from a variety of backgrounds,” Ms Fox said.

“The team was provided with the opportunity to ensure that all the key themes were discussed, to review areas that were operating well and identify key areas requiring change. It was a privilege to chair this group of experts,” she said.

FV Board Director, Sezar Jakupi, was pleased with the depth of stakeholder engagement, the quality of analysis SBP and the final recommendations.

“The review has seen significant engagement with our female participants in the game and has provided clear guidance to Football Victoria on the game’s challenges and how we can work together to overcome them,” Mr. Jakupi said.

The report’s recommendations will now move to the next phase of work to be completed with key stakeholders, with a view of implementing changes over the next few seasons.

The report also concludes the most comprehensive review ever conducted by Football Victoria into both the Men’s & Boys and Women & Girls competitions.

“Victoria is leading Australia with the proactive approach in reviewing and enhancing the competition structures for both women and girls as well as men and boys.  This requires a clear vision for the game and with the completion of both competition reviews, we believe that we have paved the way for the future which will deliver enhanced experiences for all participants as well as improved developmental outcomes.” Peter Filopoulos, FV CEO said.

Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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