Football Victoria praise the success of the Oromo Soccer Tournament

Passionate football fans gathered in Melbourne earlier this year for the Oromo Sports Federation Australia’s (OSFA) Oromo Soccer Tournament.

Passionate football fans gathered in Melbourne earlier this year for the Oromo Sports Federation Australia’s (OSFA) Oromo Soccer Tournament, an annual event which has been looked back on by Football Victoria as a resounding success.

Originally set to take place in July 2020, the tournament was delayed due to enforced lockdowns and restrictions invoked by the COVID-19 epidemic. The event ended up taking place at Kensington’s J.J. Holland Park between December 30th and January 2nd of this year.

The OSFA represent the Oromo diaspora in Australia with the intention of fostering a communal connection in Melbourne and across the country. The Oromo people are a group who hail predominantly from Ethiopia and Kenya, countries where football is undoubtedly the number one sport.

Featuring teams Victoria-wide, the tournament brought together a huge contingent of enthusiastic football participants and fans, all of whom relished the opportunity to come together through a celebration of culture and a shared love of the game.

The tournament’s running was a testament to Football Victoria’s dedication to promoting diversity and multiculturalism, as the state’s footballing body provided equipment such as match balls, bibs and other gameday items which ensured the event’s organisers were well supported and prepared.

OSFA President Fatah Harun was delighted by the tournament’s outcome, acknowledging Football Victoria’s assistance in assuring that the tournament could go ahead.

“We really appreciate Football Victoria’s hard work, commitment and dedication to helping the Oromo Sports Federation’s soccer tournament. It was a huge success, especially with the COVID-19 restrictions in place,” he said.

“We thank Football Victoria for everything you have done. Our community was delighted and we cannot wait to work with you in future endeavours!”

Football Victoria’s Executive Manager of Growth & Inclusion Karen Pearce extended her congratulations and praise to the Oromo Sports Federation, whilst promising continued support of the tournament in the future with the intention to see it grow.

“Football Victoria is proud to be able to play a small part in this tournament as it reflects our core values of being an inclusive sport, as well as providing football pathways for people from the Oromo Australian Community,” she said.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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