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Football Victoria prepares for return of competitions

Although all football activity remains suspended until May 31, Football Victoria CEO Peter Filopoulos claims it is time for clubs to begin to plan for the resumption of scheduled competitions.

“Our transition to closing football down was extremely difficult and we know it’s not as simple as flicking a switch – there’s a huge number of issues to consider for every club, and no two clubs have the exact same set of circumstances,” he said.

“However, now that things are improving, our information from higher authorities is that clubs should start discussing plans for how they will approach the resumption period. It’s also possible that training – or modified training – may be permitted before competitions are allowed.

“We are in the advanced stages of scenario planning regarding a return to football and have worked through several different competition models at both NPL and Community level. We’re looking forward to sharing these with our clubs when we have a clear idea of the resumption date.”

Football Victoria continues to collaborate regularly with FFA, State Government and other sporting associations, with an increased likelihood of sharing venues with other sports when activity resumes.

“It’s no secret that football has the highest participation numbers of any team sport, but this is a time for all sports to come together and work together to find solutions,” Filopoulos said.

“We have already flagged that our season might be running later into the year than normal. That means we’ll be working with Governments at all levels to find solutions that enable everyone to play.

“So far, Sport and Recreation Victoria have shown fantastic leadership to bring all the sports together and to create a framework that will enable every sport to find a sense of normality. As their decisions are made and passed on to us, we promise to relay it on to the football community as quickly as possible.”

Filopoulos praised the Victorian football community and its clubs for the way they have handled the challenges presented by COVID-19.

“Our NPL and Community clubs have been absolutely fantastic in the way they have navigated this period. The way the football community has banded together, followed the rules and committed to staying the course during this difficult period has shown the collective strength of our game.”

 

Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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