Football Victoria provides update on FootbALLways

In a recent release from Football Victoria, president Kimon Taliadoros provided an update on the new long term, strategic plan for Football Victoria.

The FootbALLways plan, which has been implemented since March 2019 aims to secure the future of soccer in Victoria for at least, the next three years.

As mentioned in March, the plan aims at five specific objectives:

  1. Enabling Victorian clubs to thrive while providing great experiences to ALL
  2. Expanding and improving facilities of ALL types and providing infrastructure to increase access, utilisation and sustainability
  3. Provide the best opportunities for ALL to access and enjoy programs, competitions and pathways
  4. Increase engagement and advocacy of football to change perceptions and promote positive outcomes
  5. Provide our people with continued opportunities to develop and be leaders for culture, high performance, social change

In the update written by Taliadoros (which can be found at the bottom of this article), he and FV are still committed to the objectives. A big part of the plan was to be more inclusive so that everyone could enjoy the sport of soccer.

With the FIFA Women’s World Cup on the horizon, this is the perfect time to emphasise this. As a business, you want to adhere to S.M.A.R.T objectives.

S.M.A.R.T stands for Strategic, Measurable, Attainable, Relevant and Timely. Well, they’ve certainly met the criteria on the latter. Young girls in Victoria who play soccer will want to see the likes of Sam Kerr, Steph Catley and Lisa De Vanna during this year’s World Cup.

If they are made to feel as if they can reach that level one day, they’ll be motivated to try and do so. And that is exactly why this plan exists.

The plan also outlines what FV plan to do in regards to upgrading facilities and infrastructure. In the last two weeks, we’ve reported on how the state governments have begun investing more money into such facilities, with namely the Victorian government putting in $22 million last week.

FV has received more than $140 million in funding from the government since 2017, as mentioned by Taliadoros in the update. But with overpopulation becoming an increasingly bigger issue in Australia, Taliadoros admits more is needed to fulfill the requirements set out by the plan.

As laid out in the plan and in the recent update, Taliadoros and FV are extremely committed to seeing this through to the very end. They’ve made a great start and in time, we’re sure the future will be bright.

FootbALLways update post:


The plan in full:



Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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