Football Victoria provides update to football community

Football Victoria (FV) have released an update to the Victorian football community on Friday.

In a letter from FV CEO Peter Filopoulos and FV President Kimon Taliadoros, the governing body thanked the community and those who have supported the game during the COVID-19 pandemic.

“Firstly, on behalf of Football Victoria, we would like to take this time to thank you for doing all you can to help your fellow Victorians during this unprecedented period. It has been a time like no other and never before has our community been so determined to do the right thing,” FV said in the letter.

“The efforts made by the entire football family allowed us to get many of our competitions back onto the pitch – or within days of returning in metropolitan areas, before the return of Stage 3 lockdown. It was an extraordinary collective community effort.

“Football has been greatly supported by the State Government, Sport and Recreation Victoria, Vicsport, our 79 Local Government Areas and a range of other stakeholders, who did all they could to provide support and ensure that football could resume at the appropriate time. Likewise, our commercial partners have stood with us every step of the way.”

The organisation provided details in regards to its refund policy for the season and will assist vulnerable clubs in securing government relief packages.

“We are very close to finalising the FV refund policy for our portion of participants fees. Emergency committees of football stakeholders have been created to work through the incredibly complex matrix of issues. We are working with clubs to ensure their input in developing a reasonable, transparent and fair FV refund policy. Each individual club will need then to take into account their own circumstances when developing their own club refund policy.

“We will be continuing to consult directly with clubs in coming weeks, all of which face significant challenges. We will make sure clubs are aware of any government relief packages available and will continue to provide assistance in unlocking funding opportunities. We are also working very closely with the state government to ensure opportunities for facilities funding are maximised at this time.”

Data collected by the Australian Sports Federation (ASF) of 2,700 sporting clubs around Australia, estimated a total loss of up to $1.5 billion due to the current crisis.

“This is not some imaginary, ‘worst case scenario’ projection. This is right here, right now. After six months with hardly any football, our sport and the clubs that play it are on the edge.”

The governing body did restate its intention to have competitive football played before the end of the year, if possible to do so.

“Even though the situation changes week-to-week, we remain determined to get the ball rolling this year.”

“Football will survive and it will again thrive. And when it does, we promise to be ready, just as we know our football community will be,” FV concluded.

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‘Wunderbar’ – FC Bayern turns to enterprise AI with Wonderful partnership

FC Bayern Munich is taking another step into the world of artificial intelligence after agreeing to a three-year global partnership with enterprise AI company Wonderful. The deal makes Wonderful the German club’s Official Enterprise AI Partner until 2029. The partnership will focus on putting AI into real-world use across Bayern’s operations, rather than limiting it to experiments or demonstrations.

AI to assists Matchday Fan Services

Wonderful’s first project will target one of the busiest and most varied areas of the club: matchday fan support. Specifically, initial implementation will be an AI agent designed to provide digital ticket support. Matchdays create a huge spike in demand for customer service for all manner of reasons: fans may struggle to access tickets, encounter account problems or need help with time-sensitive issues shortly before kick-off.

Bayern plans to use Wonderful’s technology to handle these requests faster than previously. Instead of each individual case entering a traditional support queue, the AI agent can process requests instantaneously, interacting with the club’s existing systems to hopefully resolve it. The aim is simple: get fans answers in moments, and into their seats!

The system will be integrated into Bayern’s existing technology environment – important as the AI will not operate as a separate chatbot disconnected from the club’s data and systems. It is being designed to work within the infrastructure Bayern already uses.

How Wonderful AI works

Wonderful describes its platform as an ‘enterprise AI system built to create, operate and improve AI agents.’ Those agents can perform tasks rather than simply generate text. They can work with company data, access connected systems and complete multi-step processes. The platform uses a system of reusable “skills”. Each skill can contain the instructions, tools, information and checks needed to complete a particular task. An agent can then use the appropriate skills depending on what a user needs.

For Bayern, that could mean an agent identifying that a fan has a ticket-access problem, retrieving the relevant information from the club’s systems and helping resolve the issue. Wonderful also connects its agents to existing enterprise systems. Its platform is designed to work with data platforms, customer relationship systems and other systems of record. This allows an agent to act on current information instead of relying solely on a static database.

More than a ticketing tool

Bayern and Wonderful have indicated further enterprise AI use cases will be introduced during the partnership. While customer support is an obvious starting point, AI agents could theoretically assist internal teams, automate administrative workflows or help employees find and process information.

Wonderful’s platform is designed to support customer-facing agents as well as internal and back-office workflows. It can operate across channels including chat, email and voice, giving the partnership room to expand beyond the first use case. The company also uses a deployment model built around teams working directly with organisations to put AI into production.

Bayern’s AI Strategy Enters a New Phase

The partnership signals a broader shift in how football clubs can use AI. Rather than focusing solely on analytics, Bayern is looking at AI as part of its everyday operations.

The first test will come through fan service. If the ticketing agent can reliably solve problems during the pressure of matchdays, the club will have a practical foundation for expanding AI into other areas. For the club, the biggest opportunity is therefore not one chatbot, but the creation of AI infrastructure that can support multiple parts of its organisation.

The three-year partnership gives the club and Wonderful time to develop that infrastructure. The first use case is focused and practical. The longer-term ambition is considerably broader. The next phase will be about proving that technology can make the experience better for fans while also making the organisation more efficient behind the scenes.

Football West and Keystart announce three-year grassroots partnership

Football West has secured a new three-year naming rights partnership with Keystart, strengthening commercial support for Western Australia’s grassroots football competitions.

From the 2027 season, the men’s State League will become the Keystart State League, with the partnership covering the State League Night Series, Division One and Division Two competitions across First Team, Reserves and Under 18s, as well as the State League Awards.

The partnership will also see Football West rename its annual Junior and Senior Country Week carnivals Keystart Country Week from this year. The event brings regional football associations together in Perth during the September school holidays.

Keystart CEO Mark Tomasz said the partnership would provide the organisation with an opportunity to connect with Western Australians through grassroots football while supporting its broader home-ownership mission.

“We are proud to partner with Football West and support local grassroots football,” Tomasz said.

Football West CEO Jamie Harnwell said the organisation was delighted to secure the three-year commitment, describing the partnership as an important boost for the State League and Country Week.

“These are exciting times for grassroots football in WA,” said Harnwell.

The deal gives Keystart a significant presence across senior and regional football in WA, while providing Football West with longer-term commercial backing for two key areas of the state’s football ecosystem.

Keystart, a WA Government initiative, has supported more than 126,000 Western Australians into home ownership since 1989 through low-deposit and shared-equity home loans.

Partnerships of this kind play an important role in strengthening the grassroots sporting ecosystem, providing organisations with the commercial support needed to deliver strong community participation opportunities. They also give businesses a meaningful way to connect with local communities while contributing to the long-term growth and sustainability of the sport.

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