Football Victoria recognised at Pride in Sport Awards

Football Victoria (FV) has been recognised as a Bronze tier organisation at the recent 2021 Australian Pride in Sport Awards.

Football Victoria (FV) has been recognised as a Bronze tier organisation at the recent 2021 Australian Pride in Sport Awards.

The awards were able to present the results of the Australian Pride in Sport Index, a national benchmarking tool used to assess LGBTQ inclusion within Australian sport. The Pride in Sport Awards, held on the 13th of April at the Hyatt Regency Sydney, was hosted by ABC journalist and Twenty10 Board Member Mon Schafter.

Pride in Sport is Australia’s first and only sporting acceptance program specifically designed to assist sporting organisations with LGBTI inclusion.

FV’s recognition is a result of the member federation’s continued efforts to promote inclusion and equality within football and the wider community. This announcement of FV as a Bronze tier level organisation marks the highest honour that they have received from Pride in Sport to date.

Executive Manager Growth and Inclusion Karen Pearce shared her delight with the outcome, outlining how FV will strive to build on this achievement heading into the future.

“This recognition is a testament to FV’s dedication to truly make football for all. As an organisation we have continuously worked hard to ensure that we are championing inclusion and are at the forefront of diversity,” she said.

“Everyone at FV is immensely proud of this achievement and we will use this as inspiration to continue to develop and set a strong example for the future.”

As part of the 2021 Pride in Sport Recipients, they marked a milestone with five organisations reaching gold status – the highest benchmark level. They were BlocHaus Port Melbourne, Cricket Australia, MQ Sport, RMIT University Sport and Tennis Australia.

The Australian Pride in Sport Awards delved into multiple areas of sporting organisations and beyond, where they also acknowledged other achievements made by coaches, role models, media outlets and others. For anyone mentioned, their contribution has lead towards greater inclusion of people with diverse sexualities and genders.

FV’s commitment to inclusion was strengthened further when the 2021 Pride Football Victoria Cup took place in Melbourne on April 20. The two competing teams were Melbourne Rovers and Victoria Police who battled it out for a 5th title.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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