Football Victoria secures exclusive referee apparel deal before 2024 season

Football Victoria and Macron

Football Victoria’s (FV) referees will wear Macron branded apparel for the 2024 season and beyond, after a partnership between FV and the Italian sportswear company was agreed.

Macron are a globally recognised football brand that currently supplies kits for UEFA and several high-profile football federations globally. It maintains a strong reputation for producing top-quality sports apparel that is both environmentally sustainable and socially responsible.

The sportswear company will provide FV’s referees with three high-quality match kits, as well as an entire range of sports apparel – including warm-up jackets, pants, compression tops and shorts, plus accessories.

FV acting CEO Karen Pearce believes the new deal is an extremely valuable one to its referees.

“Referees are a vital part of the football community and we’re committed to them on and off the pitch. We’re thrilled to partner with an international brand who has such a strong footprint on football from the community to the professional level,” she stated via media release.

Key to the deal, though, was Macron’s provision of ‘women’s cut’ apparel, which will provide female referees with a more comfortable refereeing experience. This has been recognised by acting CEO Pearce as a hugely symbolic moment.

“Macron produces quality apparel, but also aligns strongly with Football Victoria’s values, including a commitment to a more equitable football landscape,” she added.

“Gender equity is at the forefront of everything we do. Our women, girls and gender diverse referees will now have the option of wearing uniforms that are designed specifically for them.”

Macron CEO Gianluca Pavanello also spoke glowingly of the new partnership.

“Our logo, the Macron Hero, already features on UEFA match officials’ jerseys and on those of many other Federations all over the world. Now, it will also appear on the kits of one of the most prestigious Australian Football Federations,” he stated.

“Elegance, style and attention to detail are the characteristics of the garments that we are proud to make available to Football Victoria’s men’s and women’s refereeing sector.”

The deal between FV and Macron provides a huge boost for referees, who as an integral part of the game, require access to the highest quality apparel to ensure they can officiate efficiently and effectively.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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