Football Victoria secures exclusive referee apparel deal before 2024 season

Football Victoria and Macron

Football Victoria’s (FV) referees will wear Macron branded apparel for the 2024 season and beyond, after a partnership between FV and the Italian sportswear company was agreed.

Macron are a globally recognised football brand that currently supplies kits for UEFA and several high-profile football federations globally. It maintains a strong reputation for producing top-quality sports apparel that is both environmentally sustainable and socially responsible.

The sportswear company will provide FV’s referees with three high-quality match kits, as well as an entire range of sports apparel – including warm-up jackets, pants, compression tops and shorts, plus accessories.

FV acting CEO Karen Pearce believes the new deal is an extremely valuable one to its referees.

“Referees are a vital part of the football community and we’re committed to them on and off the pitch. We’re thrilled to partner with an international brand who has such a strong footprint on football from the community to the professional level,” she stated via media release.

Key to the deal, though, was Macron’s provision of ‘women’s cut’ apparel, which will provide female referees with a more comfortable refereeing experience. This has been recognised by acting CEO Pearce as a hugely symbolic moment.

“Macron produces quality apparel, but also aligns strongly with Football Victoria’s values, including a commitment to a more equitable football landscape,” she added.

“Gender equity is at the forefront of everything we do. Our women, girls and gender diverse referees will now have the option of wearing uniforms that are designed specifically for them.”

Macron CEO Gianluca Pavanello also spoke glowingly of the new partnership.

“Our logo, the Macron Hero, already features on UEFA match officials’ jerseys and on those of many other Federations all over the world. Now, it will also appear on the kits of one of the most prestigious Australian Football Federations,” he stated.

“Elegance, style and attention to detail are the characteristics of the garments that we are proud to make available to Football Victoria’s men’s and women’s refereeing sector.”

The deal between FV and Macron provides a huge boost for referees, who as an integral part of the game, require access to the highest quality apparel to ensure they can officiate efficiently and effectively.

Saudi Arabia’s sporting presence strengthens

Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved in the creation of a futuristic Sports and Entertainment Stadium set to overlook the ever evolving, city of Riyadh.

Named after the Crown Prince of Saudi Arabia, The Mohammad bin Salman Stadium will hold up to 45,000 spectators.

The QIC enlisted the guidance of globally renowned architecture firm “Populous”, to assist with the conception of the complex stadium. Bold provisions, involving a retractable roof and LED wall, enable the stadium to transition depending on the requirements of the various events, it may host.

Ranging from lightshows, Football Matches, Boxing Events, E-Sport competitions. The question now begs, what Sport can it not host?

Crown Prince Mohammad bin Salman has spearheaded the project, determined to guide Qiddiya, to ultimately become the World’s leading district of Sports and Entertainment. While aiming attention at shifting Saudi Arabia’s culture, through the Qiddiya philosophy,” the Power of Play”.

The Power of Play philosophy leverages extensive research showcasing how interactive activity is vital for cognitive development within society. How sport can be a driving force for unification and social cohesion.

The Stadium is another symbol, indicating the Saudi Arabian presence among the world Sport, becoming more ominous. However, what affect will this stadium have on Football? It is no surprise, given the financial competence, how Saudi Arabia continue to set trends within world football. World class players within Europe are beginning to trade continents, chasing more lucrative paydays abroad.

In what mirrors the stadium and its bold ambitions, Saudi Arabia continues to command its voice to be heard, on a global front in relation to their football. They can no longer be ignored. This state-of-the-art stadium is just another aspect of what the country is capable of, in becoming a football powerhouse.

It is beyond exciting to see Saudi Arabia spearhead a renaissance of football within Asia. Let’s see what magical moments can be created at this exciting location.

PepsiCo and Roshn Saudi League collaborate to increase fan base

The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its fans.

According to the terms of the arrangement, PepsiCo’s engagement will last until the completion of the current RSL season and the full 2024/25 campaign. The partnership will see PepsiCo’s well-known brands integrated into various aspects of the league’s operations, with Aquafina serving as the league’s official water partner, Pepsi as the official soft drink partner, Gatorade as the official sports drink partner, and Lay’s as the official potato chips sponsor.

The alliance intends to improve fans’ match day experiences through a series of activations and events that leverage PepsiCo’s global reputation for quality and innovation. This initiative demonstrates the RSL’s commitment to creating unique and entertaining experiences for its devoted fans.

This collaboration with PepsiCo builds on Lay’s current sponsorship of the Saudi Women’s Premier League, consolidating PepsiCo’s position in the Saudi football scene and confirming the company’s commitment to football development at all levels.

Carlo Nohra, Chief Operating Officer of the Roshn Saudi League, explained why the deal would work for both sides.

“We are delighted to welcome PepsiCo into the RSL family as a gold partner,” he said via press release.

“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit added via press release:

“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness.”

This partnership with PepsiCo, who are well-known for its strong ties in the sports and entertainment industry, underlines the importance of the league to collaborating with organisations that share a passion for football and its fans.

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