Football Victoria short-lists bidders for national Home of the Matildas

In a statement made this week, Football Victoria announced the short list of bidders to secure the rights to be the national home of Australia’s senior women’s squad, the Matildas.

The Matildas, now tearing it up in the FIFA Women’s World Cup in France, have been in need of a permanent base for some time.

The short list includes La Trobe University’s Bundoora campus as well as the municipalities of Darebin, Casey, Brimbank and Maroondah.

The press release can be found below in full:

The establishment of the proposed national Home of the Matildas has moved a step closer with Football Victoria nominating five locations as the potential base for the state-of-the-art facility.

The short-list comprises the municipalities of Brimbank, Casey, Darebin, and Maroondah, along with La Trobe University as part of redevelopment plans at its Bundoora campus.

The process now moves into the next stage of discussions with the respective municipalities and/or landowners, as part of a feasibility study underway to determine the preferred location for what will also serve as the State Home of Football. Concept plans and cost estimates will be developed once a preferred site has been identified.

Football Victoria received $200,000 from the Victorian Government for the feasibility study, along with a $15 million commitment from the Federal Government towards construction.

Football Victoria CEO, Peter Filopoulos, said the sport would continue to work closely with governments at all levels to create a dedicated, world-class facility that would be a “game-changer for women’s football in Australia and across the Asia region”.

“Just as the Matildas are doing Australia proud on the world stage, it’s incumbent on us as a nation to provide them the high-performance home base that will help them stay at the forefront of international football and ensure the game keeps developing the stars of tomorrow”, he said.

Among a range of features, it is proposed that the Home of the Matildas would include elite training facilities to cater for the senior and emerging Matildas programs, including leading-edge medical and sports science facilities, strength and conditioning areas, an aquatic zone, indoor futsal facilities, and offices for FFA/FV technical staff. It is also proposed that the facility would house a training and education hub for non-playing roles including specialist programs for girls and women as coaches, referees and club administrators.

“The creation of a national Home of the Matildas will go a long way towards helping the game in Victoria meet our stated objective of 50:50 gender participation by 2027.”

Today’s announcement comes as the Westfield Matildas move to the knock-out stage of the 2019 FIFA Women’s World Cup in France. Football Federation Australia, with the support of the Commonwealth Government, is bidding to host the 2023 FIFA Women’s World Cup.

*ENDS*

Where would you like to see the Matildas call home/base of operations?

Feel free to discuss this on social media, it’s an interesting scenario, that’s for sure.

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IMG takes commercial lead on inaugural FIFA ASEAN Cup

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

Adelaide United renews StudyAdelaide partnership for Asian campaign

Adelaide United has brought back a familiar commercial partner for its return to continental competition, with StudyAdelaide signing on as front-of-shirt sponsor for the club’s 2026/27 AFC Champions League Two campaign.

The partnership reconnects two South Australian organisations after StudyAdelaide previously featured on Adelaide United’s shirt during their 2010 AFC Champions League campaign.

Adelaide commenced their six-match group-stage campaign on Thursday at Hindmarsh, defeating Hong Kong’s Tai Po 3-0.

For StudyAdelaide, the value of the partnership extends beyond traditional football sponsorship. The organisation, a partnership between the South Australian Government and more than 50 education institutions, is using Adelaide United’s Asian competition to promote South Australia as an international study destination.

The club’s continental schedule provides exposure in several key Asian markets, with Adelaide travelling to face BG Pathum United in Thailand and Lion City Sailors in Singapore during the group stage.

StudyAdelaide chief executive Jane Johnston said the partnership would provide a great opportunity to connect with young people across Asia.

“Having StudyAdelaide featured throughout this international competition is a unique platform to connect with young people across Asia and highlight the many reasons South Australia is their best option to study, live and build a career,” Johnston said.

The deal illustrates how football’s international competitions can provide commercial value beyond traditional brand exposure, particularly for organisations looking to promote to a specific or new region.

The Reds’ ACL Two campaign continues against BG Pathum United in Thailand on October 15.

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