Football Victoria to host landmark women’s event in Albert Park

Football Victoria Lunch Her Way

Football Victoria will welcome the women’s football community when they host the ‘Lunch Her Way’ event at the Carousel in Melbourne’s Albert Park on August 4.

The day will focus on female leadership and empowerment, alongside the push of Victoria’s target of achieving equity in the game. This event will also be the perfect time to reflect on all of the progress made so far and looking ahead to what the future brings – highlighted by the FIFA Women’s World Cup going great guns.

As confirmed by Football Victoria, special guests are listed below:

  • CommBank Matilda Chloe Logarzo will share her own insights on how the women’s game is changing, forever.
  • Paralympic Gold medalist Madison de Rozario will share her own story of reaching the pinnacle of her sport.
  • Keynote speaker and author, Bron Williams, will inspire the room to rediscover their power, showcasing the tangible benefits of female leadership.
  • Football fan and MC Cassie Lindsay will entertain guests for the day.
  • Music from Sarah Valentine, showcasing some of our favourite tracks.

In addition, photographers on site will offer a free professional headshot for those who attend.


  • Friday, August 4, 2023
  • 12-4pm
  • Carousel, Albert Park
  • Three-course lunch with beverages, gifts and entertainment
  • Tickets: $85 each or $700 for a table of 10

To register for ‘Lunch Her Way’, you can do so here.

Staff Writer
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A-Leagues Independent Chairman Stephen Conroy on how the APL will evolve post-World Cup

Stephen Conroy - A-Leagues Chairman

For Stephen Conroy and the Australian Professional Leagues (APL), it has been a time of significant change.

In his new role as Independent Chair, Conroy has recently seen the departure of former Chief Executive Officer Danny Townsend, leaving A-Leagues Commissioner Nick Garcia and KEEPUP Managing Director James Rushton to lead the APL.

Ahead of launching the 2023/24 A-Leagues season, it has proved to be a very busy period for the APL in amongst the CEO change – with the reversal of the Grand Final decision, announcing the brand-new U-Nite Round to take place in Sydney, confirming the sale of Perth Glory and identifying the preferred bidder for the Auckland licence.

After bidding farewell to the APL’s inaugural CEO, the focus has shifted to restoring faith in the A-Leagues fanbase – as the men’s and women’s World Cups need to be the kick-starter for football in Australia.

Speaking at Melbourne Victory’s Chairman function at AAMI Park before the Round 2 match against Newcastle Jets, Conroy reflected on a whirlwind period for the APL and football as a whole.

“It’s an exciting time coming off the back of the exceptional performance of the Matildas,” Conroy said.

“The standalone women’s round for the Liberty A-League was hugely positive with the record crowd and atmosphere we saw at the Sydney Derby.

“You’re seeing the enthusiasm with 1.6 million Australians and two million New Zealanders watching the two respective nations play.

“In funny because people almost forget the Socceroos and how well they did at Qatar – we talk about 2006 and the Golden Generation, but genuinely the performance in this tournament was absolutely stunning.”

The record attendances and memberships have been a huge plus for Conroy and the APL, particularly for women’s teams with numbers reaching unprecedented levels.

“As an example we’ve already seen Melbourne Victory go past 20,000 for memberships, so that’s a huge tick,” he said.

“With record turnouts and memberships, we are getting the sense that it is really happening now for people around the country in football.

“There’s so much in front of us at the moment.”

An integral part of the APL has been KEEPUP, which has recently undergone a revamp to split A-Leagues content into its own site.

Conroy outlined the digital strategies behind KEEPUP which has been a major inclusion since the APL’s inception.

“KEEPUP was launched when we unbundled from Football Australia – recently people might have been wondering why the app has morphed back into A-Leagues,” he said.

“In the rush to unbundle, we didn’t own the rights to call it the A-League app, but now we’ve got that sorted.

“What we will now start to see is a more rich product and this turns eyeballs into bums on seats or viewing on TV.

“KEEPUP’s mission is to drive people to watch the game at the ground, through free to air or streaming.”

Conroy also linked back to the numbers we saw from the Women’s World Cup, and how that will be a motivator for future growth of the A-Leagues.

“For all of us that went to any of the World Cup matches, part of it was needing to download the FIFA app,” he said.

“As we saw earlier, there’s 1.6 million Australians who want to watch a game of football – so we’ll be sitting down with Football Australia to work out how to succeed together.

“What we want to see is which team people want to support, get them to more games in-person and turn more casual fans into fully-fledged members.”

Melbourne Victory choose SEN as media partner for Victory in Business

Melbourne Victory VIB

Melbourne Victory have recently announced that Sports Entertainment Network (SEN) will be the Official Media Partner of Victory in Business (VIB) for the 2023/24 season.

This partnership will allow any VIB members a chance to pay for advertising that will be played and viewed across all SEN platforms during VIB events. It will provide a network for VIB members to grow in and allow them to gain access to exclusive advertising opportunities.

SEN currently own broadcast rights to both A-League Men’s and Women’s competitions as well as Socceroos and Matildas home games, proving it has an extensive network and current relevance in the local football landscape.

SEN also provide a big audience and different avenues to view their content making it a very valuable partnership for Victory’s business side of the club.

Melbourne Victory Managing Director, Caroline Carnegie said that this collaboration will help Victory grow their network in VIB.

“We’re thrilled to have SEN partner with our business and networking program, to offer a new dimension to our network of close to 100 businesses,” Carnegie said viaVictory press release.

“One of the many goals of the VIB network is to connect like-minded businesses together to build relationships and develop synergies in an environment where businesses wouldn’t normally connect in.

“The chance to open our network to the wide range of advertising opportunities SEN can provide is exciting for everyone involved in VIB.”

SEN Chief Commercial Officer Daniel McGuire expressed his excitement for the potential for growth through this partnership.

“We are thrilled to partner with Melbourne Victory and Victory in Business and we’re looking forward to working closely together to open doors and connect business within their network,” McGuire added via press release.

“Whether it be via our national radio network or expanding digital platforms, SEN connects brands with fans and this initiative will provide the opportunity for different businesses to experience the wide reach the SEN can deliver.”

This partnership is a smart way for Melbourne Victory to involve their VIB members and expand their already impressive network of close to 100 businesses. It’s an exciting move for the VIB members who will be glad they can grab a huge advertising opportunity for their business.

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