Football Victoria to tackle violence prevention through grants

$1.2 million has been allocated on behalf of Football Victoria (FV) towards the “Preventing Violence through Sports Grants Program”, for the continuation of 12 community-based sporting projects across the state to occur.

As confirmed by Prevention of Family Violence Minister Vicki Ward, and Community Sport Ministers Ros Spence, it will ensure that football has its place within the community.

Each respective minister will strive towards the mitigation and resolution of violence amongst families.

A supportive body under the umbrella of Football Victoria, Victorian University and Regional Sport Victoria, is a designated support team designated towards the installation of projects addressing structural and cultural hurdles experienced by multicultural communities, females and non-binary people through the participation of sports.

Football Victoria’s involvement within the Change Makers supportive initiative is exercised frequently. Within the football community, it is imperative that inclusivity is at the forefront upon all aspects for football to be a game for all to enjoy, succeed and prosper within.

The programs in which FV offer in collaboration with Change Makers are commonly in the prevention of violence. Changing attitudes, behaviours and patterns all correlated with violence are implemented in order to build a safer football community. In which has the prosperity to have further change upon a wider community.

Executive Manager of Equity, Growth, and Inclusion at Football Victoria, Karen Pearce OAM emphasised the need for additional funding to support their ongoing efforts said via press release:

“We are indebted to the Victorian Government’s funding, so we can continue to persist in producing enabling environments through education and training delivered in partnership with Victorian University and Regional Sport Victoria, and not lose the momentum of gains already achieved,” she said.

“As an organisation, we have learnt that all our equity work must be overlaid with a primary prevention approach that establishes the expectation that gender equality must be considered and prioritised in all current and future planning, service delivery and practice.”

Fiona McLachlan, Associate Director Research Training at Victoria University, celebrated the news.

“We are thrilled to continue our partnership with Football Victoria to support their sector-leading gender equity work. We have made a very conscious decision to work with Football Victoria for their openness to adopt research-informed and whole-of-sport approaches to preventing gender-based violence,” she added via press release.

The Change Makes program is created to assist clubs in the analysis of their environments, allowing for the identification and termination of aspects within the club that showcase inequity.

Showcased through a tangible evidence-based approach, education towards change can occur.

Furthermore, the drive in achieving gender equality can continue to drive in a forward direction throughout the analysis process.

Change makers have already established quite the presence within Victorian sport. FV, in collaboration with the supportive body, have successfully challenged and created necessary change within multiple facets of sport across the state.

Primarily, gender equality has remained at the forefront of their ongoing efforts, with the body acting as a means for change to entrenched, outdated practices the world has moved on from.

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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