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Football Victoria welcomes funding from VicHealth

Football Victoria has welcomed the news that VicHealth will be distributing funds to clubs and associations in Victoria, as they all continue to face the ongoing challenges related to COVID-19.

VicHealth’s latest round of Active Club Grant funding will see 16 Victorian football clubs and three associations being awarded a total of more than $65,000 in funding.

These grants are able to support grassroots clubs and to create new opportunities for the local community to get active, with Football Victoria encouraging more Victorians to get involved in the game.

VicHealth’s Active Club Grants continue to significantly add to the improvement of overall health in less active Victorians. The grants are designed to generate more opportunities for everyone to safely participate in sport. The particular focus is to include those people who may not have the same opportunities as others.

VicHealth targets all relevant areas of how Victorians can improve their health and wellbeing, including promoting healthy eating, encouraging regular physical activity, preventing tobacco use, preventing harm from alcohol and improving someone’s mental health.

Football Victoria has thanked VicHealth for their ongoing commitment and support to grassroots and congratulated each football club and association on becoming the latest recipients of VicHealth’s vital funds.

Unfortunately, club football activities have been postponed for at least six weeks as Victorian State Premier Daniel Andrews reimposed Stage 3 restrictions throughout metropolitan Melbourne and Mitchell Shire Council.

The restrictions came into effect at 11:59pm on Wednesday July 8 and activities such as matches, training, clinics and group practice must be halted in these sections of the state. Victorians can still do solitary exercise as one of just four reasons they should be leaving their home.

At this stage, football activities can continue away from the lockdown areas, but Football Victoria will closely monitor the situation to assess the next steps if the situation escalates.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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