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Football West and Computing Australia Group ink two-year deal

Football West has signed a two-year partnership with Computing Australia Group.

The deal will focus on providing technology and grant assistance support to the football community in Western Australia through Football West’s Building Stronger Clubs program and community activations.

Computing Australia Group will bring years of experience in the grant applications process and this deal will see them supporting Football West clubs in the process of securing grants.

As Football West’s preferred technology partner, Computing Australia Group will make expert support more accessible to Football West clubs, improving their technology systems and finding innovative solutions to maximise engagement with current and potential members.

According to the statement released by Football West, the partnership will enable clubs to access specialised support to provide, “significant enhancement in web presence which will lead to greater engagement with members and assist with retention of members.”

In the statement, Computing Australia Group CEO Daniel Hutchison said: “The team at CAG is thrilled to build on our long-standing relationship with the team at Football West and now the broader football community through this exciting initiative.”

Computing Australia Group Business Manager Chris Karapetcoff added: “Like Football West, we are totally invested in the Building Stronger Clubs program and I look forward to meeting and working with the many wonderful people involved in football in Western Australia.”

Football West CEO James Curtis said the partnership would provide his association’s clubs with access to greater, specialised support.

“The importance of maximising digital engagement with the football community is becoming more important every year,” he said.

“With Football West and its clubs reaching over 25m people digitally in 2020, we know that this partnership provides a great opportunity for clubs to enhance and increase their membership base.

“Football West is excited to partner with Computing Australia Group for the next two years and provide accessible expert services to Western Australian football clubs.”

Football West clubs interested in enhancing its systems or wants support applying for a grant, Computing Australia Group Business Manager Chris Karapetcoff can be contacted at chris.karapetcoff@computingaustralia.group or 0438 855 884.

Matthew Galea is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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