Football West and Healthway announce mental health campaign for clubs

Football West have announced a newly developed mental health campaign aimed at providing support for West Australian clubs and their members.

The campaign, which was produced alongside Football West partner Healthway, promotes the Think Mental Health message and focuses on five key themes:

  • respect for others
  • diversity and inclusion
  • the importance of participation as opposed to just winning
  • a supportive club environment
  • a healthy game atmosphere

Football West Partnerships Manager Monica Naves outlined that this preventive campaign aims to promote healthy and respectful club and competition environments.

“It has been specially designed for the WA football community,” Naves said via Football West.

“We want to share the message that there are so many positives to take from being involved in football.

“As well as the lifelong friendships that are made and the resilience developed through playing sport, we know it can have such a beneficial effect on physical and mental health.

“We also understand that winning is important, but it can never be the only thing that matters. We would love clubs to get involved and put their brand on the message.”

Healthway CEO Ralph Addis added that the partnership with Football West was helping to empower football clubs across the state to advocate for good health, including mental wellbeing.

“This fantastic campaign is also supported by a range of mental health resources and training that will be delivered to clubs to increase awareness of mental wellbeing and encourage positive behaviours,” Addis said via Football West.

The campaign will be promoted across all of Football West’s social media platforms and website. Clubs are encouraged to get involved and will have access to the campaign’s graphics which they can edit to include their club logo. Those needing help with customisation are encouraged to contact Football West via tmh@footballwest.com.au.

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Football West runs Indigenous pilot program during NAIDOC Week’s 50th anniversary

Football West ran a pilot program for Indigenous children at the Sam Kerr Football Centre during NAIDOC Week’s 50th anniversary. Former Socceroo David Williams delivered the session.

This year’s national NAIDOC theme, “50 Years of Deadly,” marks five decades since the movement began. It honours the Elders, artists and communities who built it.

“Having these young indigenous kids here at the Sam Kerr Football Centre was great to see,” Williams said. “The feeling they got running around the same pitch the Socceroos and Matildas have trained on was special for them and me.”

A player turned administrator

Williams retired from professional football in November 2025 after a career-ending ACL injury. As a teenager he trained with Club Brugge and Liverpool, and coach Miron Bleiberg once described him as the “best Australian prospect since Harry Kewell.”

He went on to become the first Indigenous player to represent Melbourne City, scored in the UEFA Cup against Eintracht Frankfurt, and won the Indian Super League with ATK.

Since retiring, Williams has moved into administration at Football West. He also sits on the Indigenous Football Australia Council, which oversees the grassroots initiative John Moriarty Football.

A name with its own history

Football Australia named Williams head coach of the Charles Perkins XI last year, the governing body’s national Indigenous youth team. Football Australia renamed the side in 2025 in honour of Dr Charles Perkins AO, following endorsement from the Perkins family and the National Indigenous Advisory Group.

Perkins, an Arrernte and Kalkadoon man, played for Adelaide Croatia and Pan Hellenic in the 1950s. He went on to become the first Aboriginal Australian to graduate from university and a leader of the 1965 Freedom Rides.

Football Australia has described the renamed team as reflecting a commitment to embedding cultural identity and leadership within its high-performance pathway for Aboriginal and Torres Strait Islander youth.

What happens next

“After living out my dream as a professional player, to now being able to offer experiences like this and hopefully inspire the next generation of young Indigenous footballers is very rewarding,” Williams said. “There is also a lot of talent that we can tap into.”

He said running the session during NAIDOC Week let Football West mark two things at once. “Creating a fun session for these kids during NAIDOC Week meant we could celebrate culture and sport in one go,” he said.

Williams wants the session to become a regular fixture rather than a single event. “Going forward, I would love to put on more of these programs throughout the year and get more indigenous youngsters playing football,” he said.

Football West has not yet confirmed funding or a schedule for further sessions.

Regional carnival puts Football West’s Country Pathway in Focus

Football West’s first State Regional Carnival has done what many federation pathway initiatives promise but do not always deliver: it brought regional players into a central high-performance environment and made them visible on equal terms, at least for a weekend.

Almost 160 players from six Football West Regional Academy zones: South West, Goldfields, Great Southern, Mid West/Gascoyne, Pilbara and Kimberley, were brought to the Sam Kerr Football Centre in Queens Park for the three-day event last week. For the governing body, the carnival is now being positioned as a formal part of its talent identification and development pathway.

Football West general manager of football David Lewis said the carnival had highlighted the standard of regional football and the role country programs continue to play in the state game’s future. He described the event as an “important part” of the development pathway and thanked players, staff, volunteers and families who travelled from around WA to attend.

From event success to system performance

Western Australia’s structural constraint is distance. Regional players face layered costs that metropolitan players usually do not: long-haul travel into Perth, additional accommodation, time away from school and work, and repeated trips if selected into subsequent camps. Those costs are not incidental. They influence who can stay in the system.

That is why the next stage of this initiative matters more than the launch optics. If identified players cannot progress because the second and third steps of the pathway carry prohibitive financial or logistical burdens, then early identification becomes a limited intervention.

In governance terms, the carnival has shifted Football West’s accountability point. The federation has now demonstrated it can convene regional talent at scale. The policy obligation is to show what proportion of those players can be retained and advanced across the following 12 to 24 months, and on what support settings.

Infrastructure is in Place; Distribution as the Issue

The use of the Sam Kerr Football Centre means WA now has a purpose-built football base capable of hosting large-format pathway activity in one location. That removes one of the traditional constraints often cited in state development systems. Once infrastructure is available, attention moves to distribution: who accesses the environment, how often, and under what conditions.

If Football West wants this carnival to function as a durable pathway mechanism rather than a showcase event, several design questions become central. What are the progression criteria after carnival selection? What travel and accommodation support is available for players invited back into metro-based programs? How is regional representation balanced across age groups and cohorts? What protections exist to prevent early dropout linked to cost rather than capability?

A broader shift in Australian pathway policy

The Football West carnival also reflects a wider trend in Australian football administration. Federations are increasingly moving from ad hoc regional scouting to more formal, event-based talent aggregation tied to defined development structures. The logic is straightforward: centralised assessment improves comparability, increases selector confidence, and reduces the chance that players are missed because of location alone.

Yet national and state systems alike continue to confront the same bottleneck. Identification has improved faster than inclusion in later stages. The policy challenge is less about finding players than funding continuity for players whose families absorb higher participation burdens.

Football West does not need to prove that regional football has quality; that case has already been made repeatedly by player outcomes and now by event scale. It needs to publish evidence that regional players can convert recognition into progression at rates that are not materially depressed by geography or household income.

That means performance should be measured against more than attendance and event satisfaction. Over time, the federation will likely be judged on transition rates from regional carnival cohorts into advanced programs, retention across seasons, gender balance in progression outcomes, and the level of practical support delivered to remote participants.

For now, the inaugural carnival can be read as a constructive step with genuine strategic value. It created a focal point for regional talent and signalled administrative intent. Whether it becomes consequential policy will depend on what Football West builds around it next: transparent progression settings, repeatable support, and a funding model that does not turn distance into exclusion.

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