Football West launches innovative Arabian Engagement Strategy

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Football West have confirmed its Arabian Engagement Strategy in partnership with the Council for Australian-Arab Relations and the Department of Foreign Affairs and Trade (DFAT).

Simply, it seeks to enhance Australia’s bilateral ties with Arab countries through a shared passion for the world game.

In what is truly a first of its kind in Australian football, Football West and the Federal Government are using this Arabian Engagement Strategy to grow international engagement between Australia and Arab countries specifically through the delivery of training, education, school programs, tours, competitions and the development of players, coaches, and referees.

DFAT has confirmed a $50,000 grant from the Council for Australia-Arab Relations with the total project value listed at $297,786.

Football West CEO Jamie Harnwell spoke about the potential of growing WA football through this innovative collaboration said via press release: 

“The incredible growth of football in the Arab region is well documented and Football West is excited to be involved.” he said in a Football West statement,” he said. 

“We saw Qatar host the FIFA World Cup 18 months ago, while Saudi Arabia will host the tournament in 2034 and has currently attracted some of the biggest names in world football including Cristiano Ronaldo. And the UAE has the current AFC Champions League winners in Al Ain FC.

“Below the headline acts there is massive potential at grassroots levels in the three countries through sporting and cultural exchange visits.

“The primary objective is to position football in Western Australia as a prominent player within the three countries and offer West Australians unique opportunities in sports, culture and education.

“This includes joint development, training and technical programs; coaches and referee workshops; and matches between WA State teams and sides from Qatar, UAE and Saudi.

“The Arabian Engagement Strategy will further promote Football West and the Sam Kerr Football Centre as hubs for team base camps, professional training and exchange programs.

“We have seen the value of the Sam Kerr Football Centre with the recent visit of the Socceroos, and last year with the Matildas. Perth can deliver and that is being seen around the world.”

It is an interesting initiative that is innovative and ambitious as it seeks to reach the Middle East through the sport.

With the grant money tied in there is clearly a plan in place to execute it properly and hopefully provide WA teams with better training and development workshops for its players and referees.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

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Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

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Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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