Football West launches innovative Arabian Engagement Strategy

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Football West have confirmed its Arabian Engagement Strategy in partnership with the Council for Australian-Arab Relations and the Department of Foreign Affairs and Trade (DFAT).

Simply, it seeks to enhance Australia’s bilateral ties with Arab countries through a shared passion for the world game.

In what is truly a first of its kind in Australian football, Football West and the Federal Government are using this Arabian Engagement Strategy to grow international engagement between Australia and Arab countries specifically through the delivery of training, education, school programs, tours, competitions and the development of players, coaches, and referees.

DFAT has confirmed a $50,000 grant from the Council for Australia-Arab Relations with the total project value listed at $297,786.

Football West CEO Jamie Harnwell spoke about the potential of growing WA football through this innovative collaboration said via press release: 

“The incredible growth of football in the Arab region is well documented and Football West is excited to be involved.” he said in a Football West statement,” he said. 

“We saw Qatar host the FIFA World Cup 18 months ago, while Saudi Arabia will host the tournament in 2034 and has currently attracted some of the biggest names in world football including Cristiano Ronaldo. And the UAE has the current AFC Champions League winners in Al Ain FC.

“Below the headline acts there is massive potential at grassroots levels in the three countries through sporting and cultural exchange visits.

“The primary objective is to position football in Western Australia as a prominent player within the three countries and offer West Australians unique opportunities in sports, culture and education.

“This includes joint development, training and technical programs; coaches and referee workshops; and matches between WA State teams and sides from Qatar, UAE and Saudi.

“The Arabian Engagement Strategy will further promote Football West and the Sam Kerr Football Centre as hubs for team base camps, professional training and exchange programs.

“We have seen the value of the Sam Kerr Football Centre with the recent visit of the Socceroos, and last year with the Matildas. Perth can deliver and that is being seen around the world.”

It is an interesting initiative that is innovative and ambitious as it seeks to reach the Middle East through the sport.

With the grant money tied in there is clearly a plan in place to execute it properly and hopefully provide WA teams with better training and development workshops for its players and referees.

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GIS and ACPE join forces to strengthen football coaching and tactical development

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The Global Institute of Sport (GIS) and Australian College of Physical Education (ACPE) will support Hills Football Association in delivering a specialist coaching workshop designed to improve player development, tactical understanding and performance analysis.

Taking place on Wednesday, 21 October 2026, at the ACPE campus in Sydney Olympic Park, the workshop will bring together experienced football coaches and performance analysts to explore practical approaches to developing players’ tactical awareness, decision-making and understanding of the game.

Titled Developing and Supporting Players’ Tactical Understanding, the event will run from 6pm to 8.30pm and feature two workshops focused on translating coaching theory and performance analysis into practical learning environments.

Former Matildas head coach Tom Sermanni, who has also led the national women’s teams of the United States, Canada and New Zealand, will present the first session, Working with International Players.

The workshop will examine how coaches can design training sessions that develop tactical execution under realistic match conditions, with an emphasis on practice design, player decision-making and effective coaching behaviours.

The second session, From Video to Understanding, will be facilitated by experienced performance analysts from GIS and ACPE.

Participants will explore how match footage can be used to strengthen tactical learning, encourage player reflection and develop independent decision-making.

The session will also examine how coaches can structure effective video reviews that align with coaching objectives and a team’s playing model.

Supporting the next generation of football coaches

The initiative highlights the growing importance of combining traditional coaching methods with modern performance analysis to support player development across Australian football.

As clubs and football organisations increasingly seek to improve coaching standards, access to practical education and industry expertise remains an important component of developing more effective learning environments.

The workshop is designed for coaches seeking player-centred approaches that encourage footballers to read the game, understand tactical situations and make better decisions on the pitch.

Participants will receive two hours of Football Australia Continuing Professional Development (CPD) recognition.

For GIS, the collaboration provides another opportunity to connect its specialist sports education and analytics expertise with the practical demands of football coaching.

The institute delivers postgraduate sports education through online learning and stadium-based campuses internationally, including Sydney’s Allianz Stadium and SCG.

Its Sydney offering includes the Master of Sports Analytics and Master of International Sports Business, supporting the development of professionals across the sporting industry.

ACPE, established in 1917 and based at Sydney Olympic Park, brings extensive experience in sport, health and physical education, with a strong emphasis on industry-focused learning and practical professional development.

Together with Hills Football Association, the two education providers aim to equip coaches with practical knowledge that can be applied directly within their football environments.

Event details

  • Event: Developing and Supporting Players’ Tactical Understanding
  • Date: Wednesday, 21 October 2026
  • Time: 6pm to 8.30pm
  • Venue: ACPE Campus, 10 Parkview Drive, Sydney Olympic Park NSW 2127
  • Presenter: Tom Sermanni
  • Facilitators: Performance analysts from ACPE and GIS
  • CPD: Two hours of Football Australia Continuing Professional Development

Coaches interested in attending are encouraged to register through the event’s official registration channel.

For more information about the education providers, visit Global Institute of Sport and Australian College of Physical Education.

Football NSW backs 20 female coaches with qualification scholarships

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Football NSW has supported 20 female coaches to complete their AFC/Football Australia C Diploma qualification in 2026, using scholarships funded through Football Australia and CommBank’s Growing Football Fund to reduce the cost of coach education.

The initiative included a dedicated female-only C Diploma course delivered by Football NSW in April and May, attended by 13 coaches. An additional seven received support to complete courses closer to their local communities, improving access for coaches across metropolitan and regional New South Wales.

Football NSW Head of Women’s and Schools Football Hayley Todd said the scholarships had helped address a key barrier to coaching development.

“These scholarships have helped remove a significant barrier for many female coaches seeking to progress their coaching journey,” Todd said.

Todd said the combination of a female-only course and support for locally accessible qualifications had created pathways for 20 women to develop their skills and contribute to football in their communities.

The program reflects an ongoing challenge for the sport: increasing women’s participation also requires investment in the coaches who lead teams, develop players and help shape club environments.

By helping cover qualification costs, the scholarships give recipients an opportunity to strengthen their coaching knowledge and leadership capabilities while expanding the pool of qualified female coaches available to clubs.

The support also connects to the wider Growing Football Fund, a joint Football Australia and CommBank initiative aimed at creating more opportunities for women and girls in the game.

The fund’s community grant program offers eligible clubs and associations grants of up to $5,000 to help attract or retain women and girls in football, with applications for the 2026–27 round closing on 20 October 2026.

The governing body also offers Women in Football Coaching Scholarships worth 50 per cent of course costs, with applications limited.

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