Football West partners with atWork Australia

Liam Watson

A new partnership between Football West and atWork Australia has been launched.

This recent development will see the two organisations come together until the end of the season – atWork Australia are the Offical Program Supporter of the All Abilities and Inclusion Program.

The importance of having an association like this linked with an NPL league is the connection it has that everyone should be entitled to have a fair go.

AtWork Australia is a leader in the employment services area who offer all Australians across the nation with a chance to apply for jobs and support them as they build better quality working lives.

In the past year, atWork helped about 7,000 Australians find work. It doesn’t matter whether someone has a disability, illness or injury – because they promote inclusiveness.

AtWork can support people with their goals and aspirations, build skills and get them ready for work by having them accustomed to the lifestyle. The skills developed will also help them do well in interviews to lead them towards employment.

AtWork has 30 offices in Western Australia and over 270 across the country, ready to assist job seekers from all walks of life.

Previous ArticleNext Article

Official launch of Football West Academy

Avatar
Image credit: Football West

The Football West Academy was officially launched by Football West at the Sam Kerr Football Centre last week. The event brought together over 130 young players, their parents, coaches, and staff at the top-tier Queens Park venue.

Football West’s General Manager – Football, David Lewis, took the stage to outline the Academy model, its vision, and what it aims to achieve.

The program is being led by Football Development Officer Neil Kilkenny, in collaboration with Policy and Advocacy Manager Garth Naven.

Drawing on his experience as a former Socceroo and Premier League player, now a UEFA A-Licence coach, he highlighted the exciting opportunities ahead for the young athletes and the commitment required to reach the elite level.

“I’m big on standards, that’s the one thing I will be pushing,” Kilkenny said at the event.

“I’ve always had an interest in coaching. I want to give back to the young players coming through in WA, and hopefully I can contribute and help them realise their dreams.”

Football Australia teamed up with Football West, as well as the state bodies from South Australia, Tasmania, and Victoria, to co-pilot the Academy program.

The program, part of a nationwide initiative, gives boys aged 12–15 and girls aged 12–18 access to elite training and a clear pathway to higher-level competition and national opportunities.

Throughout their development journey, players will be supported by top-tier coaching staff, as Football Australia works with FIFA and the AFC to establish Australian coaching credentials as globally respected qualifications.

Football West Academy is committed to developing top-tier players and preparing them to thrive in a professional sporting environment.

The system for player development includes:

  • The FIFA Talent Development Scheme
  • The Emerging Socceroos Championships and Emerging Matildas Championships (formerly the National Youth Championships)
  • selection for the Australia U17 boys and girls national team

With the guidance of experienced coaches and a pathway to professional competition, the Football West Academy is set to shape the future of Australian football, cultivating the stars of tomorrow and ensuring they are fully prepared for the professional sporting world.

Football Australia Announces Broadcasting Partnership with LIGR

Avatar
Image credit: Preston Lions FC

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Most Popular Topics

Editor Picks

Send this to a friend