Four media companies seeking Serie A rights

Italian top-flight Serie A has seen four media companies vying for the league’s broadcast rights in the upcoming 2021 to 2024 cycle.

Serie A is looking to move into its next phase of a broadcast rights agreement, seeking €1.15bn (1.81 billion AUD) a year.

The four bidders – Sky, DAZN, Mediapro and Discovery, were all unable to match Serie A’s requirement of an 18 per cent uplift on its current deals. Serie A executives will talk with each bidder about a possible increase in their offers.

Amazon were one of the potential bidders for the Serie A rights but they were seeking a limited package. It would’ve been akin to the digital giants’ rights deal with the English Premier League, but that is not what Serie A is after.

“I think there is room to improve the offers, they were not so bad as some could expect given the situation with the coronavirus pandemic,” Lega Serie A chief executive Luigi De Siervo said.

“We knew that Amazon had asked for a package on the model of the Premier League, which covers three days and that would upset our strategy.

“We consciously believed, in design of the packages not to have to change our approach to the market. In this historical moment interest from with certain operators is lower, but this should not change our approach so that viewers have to subscribe to an additional platform.”

While there is no clear frontrunner, it appears promising for DAZN. The UK-based digital sports media company has a secondary package of domestic Serie A rights, but they are aiming to take a step up and become the league’s main broadcaster.

“DAZN is a well-known brand and has become a dominant platform in other territories,” De Siervo said.

“It aims to take on the biggest central broadcast role Sky has had for many years. [Sky] also has the opportunity and resources to compete, reach and overcome a ‘big offer’ in the second phase of negotiations.”

Il Sole 24 Ore reports that Sky and Infront had submitted bids that would see them establish and manage a branded Serie A channel. However, advanced talks will only occur if a deal can’t be reached in private pay-TV contract negotiations or the second round of conversations with bidders.

Discussion with the four bidders begins on February 5th, with the plan of finalising a deal by February 8th.

Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Football Queensland and Roar Football in the Community program to capitalise on growth

Football Queensland (FQ) have announced a partnership with A-League staple Brisbane Roar as the member federation continues to build towards their 2026 strategic growth plan.

The two organisations have combined to launch a community incentive, titled ‘Football Queensland and Roar Football in the Community’.

As a result of the collaboration, it is an Australian first – as no club across the country has experienced a feat  which is being exhibited in Queensland between the Roar and governing body.

This gound-breaking alliance has effectively reinforced the established relationship between the state and one of the country’s most renowned football clubs, drawing emphasis upon the strategy of building upon the ongoing development and support of football within Queensland.

Football Queensland and Roar Football in the Community will deliver a vast variety of grassroots football clinics, sessions, events and community engagement programs to young aspiring boy and girl participants.

FQ CEO Robert Cavallucci disclosed his assertiveness in FQ hitting the 2026 strategy plan, with the newly found partnership a step in the right direction.

“Combining our strong ties to the grassroots football community with Brisbane Roar’s connection to football fans across the state ensures we can implement best practice delivery methods to unite the game in Queensland,” he said via media release.

Brisbane Roar FC Chairman & CEO Kaz Patafta discussed his admiration towards the expansion of the Club’s reach in the new state wide opportunity.

“We’re delighted to expand Brisbane Roar FC’s reach throughout the Queensland football community as we continue working collaboratively with Football Queensland to pave the way for innovative and strategic opportunities for the game,” he added via press release.

This community program intends on introducing young boys and girls to the sport of football, in attempts to increase participation numbers.

It is a strict objective in which FQ are adamant in achieving, all in accordance to their 2024-2026 Development Strategy.

Additionally, the programs created are crafted for children across the state of Queensland, with a database featured on the community program website, allowing parents to navigate the closest programs within their respective area of the state.

Schools are also invited to become involved – find out more about Football in the Community here:

Volunteers valued throughout nationwide week in their honour

Volunteers are the backbone of sports clubs across the nation, within the lifespan of a successful club, volunteers throughout generations are selflessly involved.

National Volunteer Week 2024 is an incentive created by Volunteering Australia (VA) who have continued the promotion of volunteers since their inception in 1991.

Founded under the National Secretariat Program, VA are the peak organisation for volunteers across the country.

National Volunteer week has officially began, with its conclusion occurring on Sunday.

Coaches, administrators, referees and team managers all fall under the plethora of volunteers in whom without it the day to day living organism of a club would cease to exist.

Selfless within the endeavours undertaken, volunteers dedicate time and effort at the betterment of a sports club.

Playing a pivotal role in various aspects of a sports club operations. They are the unsung heroes in building chemistry amongst players, club participants and officials.

Unifying a broader community under the umbrella of a sporting entity.

Football across the nation have showcased their appreciation towards volunteers.

Football NSW have swiftly acknowledged the continuous contributions made by volunteers throughout the state by disclosing their participation within the week.

As stated on their website, Football NSW CEO John Tsatsimas touched upon the importance in which volunteers possess.

“Every week we see thousands of dedicated volunteers, committed administrators, and mums and dads giving their time to ensure our players of all ages can enjoy the beautiful game.

“Volunteers are the lifeblood of our game – the grassroots appeal of our game would not be what it is without their passion for the sport and undying commitment to their local club and community.”

Football NSW are honouring the volunteers within the state through Football NSW Champion Volunteer Pieces, all to be presented across social media platforms and the NSW website throughout the duration of volunteer week.

Additionally, the theme for this year’s annual National Volunteer Week is “Something for Everyone”. Placing a firm emphasis upon recognition of diversity within the volunteering community.

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