Fox Sports staff cuts reinforce football is not a high priority

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On Wednesday, Foxtel announced a host of cuts to its Fox Sports News division.

Of the expected 20 or so staff to lose their jobs, football reporters Daniel Garb and Carly Adno have confirmed their departures from the company.

Head of Fox Sports, Peter Campbell, told staff in a letter that the decision was based on a thorough review.

“Following a careful and considered review, we have today announced some changes to the programming of FOX SPORTS News which reduces the number of live news hours through the middle of weekdays and which unfortunately have resulted in a number of redundancies within the Australian News Channel (ANC) team that delivers FOX SPORTS News.

“Our customer audience analysis shows viewing of FOX SPORTS News now peaks in the morning and evening and on weekends, with low daytime viewership. Therefore we are going to focus on delivering live sports news and the channel’s marquee programs, including AFL Tonight, NRL Tonight and Cricket AM, during those peak periods.

“This decision is not about the Coronavirus (COVID-19) and its impact on sport. It simply reflects viewers are consuming sports news in different ways and at different times together with the same challenging conditions in the advertising market that are impacting the entire entertainment industry.”

The company wants to focus their energy on morning sports bulletins and evening shows, which will also perform better on their on-demand streaming service Kayo Sports.

Campbell’s comments reiterate the idea that the AFL, NRL and Cricket are their marquee offerings, therefore it is in their best interests to improve their associated programming for these sports.

On the football side of things, the axing of Garb and Adno is a huge blow to the sport’s presence on the Fox Sports network.

Garb, in particular, has been a prominent footballing voice on Fox Sports News as well as the host of the weekly Fox Football Podcast.

The podcast itself has become more important in recent times, due to the lack of magazine shows on Fox Sports for the A-League.

Magazine shows such as Sunday Shootout and Just for Kicks were all axed by Fox in recent years.

The job cuts come after the news the A-League will play on and try to finish the season, even though there are concerns around the coronavirus outbreak.

According to the Sydney Morning Herald, there is a possibility Fox Sports will look to get out of the TV deal they signed with the A-League in late 2016, if the competition was abandoned this season.

If the A-League fails to meet its obligations this season, it could give Fox Sports the opportunity to move its way out of a deal they are currently unhappy with due to the leagues declining ratings.

A-League decision makers plan to condense the season into a shorter timeframe, with the hope of finishing by mid-April.

PFA CEO John Didiluca told SMH: “As it stands now we have no certainty about what Fox will do in the event of the league having to be shut down – whether they choose to withhold funding or terminate the agreement.”

“All of these things are options and we just don’t have an answer about what that will be.

“The players are showing their commitment and good faith by putting their hands up and continuing to play. The nature of their choice is awful, effectively having to weigh up risks to their personal and public health on one hand with the knowledge the football economy could collapse on the other.

“Fox have helped us build our competitions from day one and we now need them stick with us more than ever. We are urging them to match the resilience and commitment that the players and the clubs are showing. This will give everybody within the football community some measure of certainty that the sport has a strong future.”

Although Fox may not be satisfied with their current deal with the A-League, outside of the NRL and AFL there is not a whole of sport to broadcast at the moment.

The A-League would have received pressure from Fox to continue the season, even though there is uncertainty Fox will continue broadcasting the competition in the future.

Fox seems to be using the A-League to boost its current lack of sport offerings on Kayo Sports, despite recently sacking one of its most influential voices.

Football is not a priority for the company at this stage, but rather a pawn they can easily influence in these uncertain times.

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Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Rebel Sport teams up with Auckland FC

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Image credit: Top Athletes NZ Instagram

Auckland FC and Rebel Sport have entered into a partnership that will make the renowned Kiwi sports retailer the club’s new sponsor for training kits and the AFC development centre.

As New Zealand’s hub for sports, Rebel Sport is dedicated to motivating all Kiwis to engage in sports, particularly by fostering participation at the grassroots level. This partnership represents one of the ways the company demonstrates its commitment to supporting both professional and community sports.

The Rebel Sport logo will be featured on all Auckland FC training kits worn by players and coaching staff, and Auckland FC players will be featured in Rebel Sport promotions across stores, online platforms, and broadcasts.

This year, Rebel Sport introduced a new Grants program available to grassroots sports clubs. Additionally, the company sponsors three young women through the Tania Dalton Scholarship Programme, including footballer Farina Anchico. These initiatives reflect the company’s commitment to encouraging and supporting greater Kiwi participation in sports.

Rebel Sport Managing Director, Rod Duke, expressed his delight about this deal.

“We’re delighted to be there from the start to help launch Auckland FC. We stand behind grass-roots sports as a business and we’re proud to help provide pathways for up-and-coming kiwi football talent through the Rebel Sports AFC Development Centre,” he said via press release.

“This is a partnership that we are excited to be a part of. The momentum and excitement that surrounds Auckland FC, and not just in Auckland, is phenomenal. With so much excitement and so many people playing football it offers a lot of opportunities for both brands.”

Auckland FC CEO, Nick Becker, expressed pride in joining forces with Rebel Sport for their inaugural season as both the training kit sponsor and talent development partner.

“Rebel Sport are an iconic New Zealand business who are passionate about football and helping to create talent pathways for young footballers. They have been at the forefront of NZ sporting business and have helped to inspire many generations of talented sports stars,” he said via the clubs website.

“Right from the first conversation, Rebel Sport have shown that we both have aligned values and the partnership feels very true to who we are as a club that is embedded in the local football community.

“It is a fantastic partnership, and it is great to see our players training and out in the community wearing their Rebel branded kit.”

Football is rapidly growing in popularity across the country, with over 165,000 registered players. Furthermore, 17% of those aged 5-17 have played football within the past week.

With only over a month remaining until the 20th anniversary of the Isuzu UTE A-League Men commences, Auckland FC are making a strong statement by partnering up with major companies for their first season who want to enhance community involvement through sports.

Adelaide United confirmed a new deal with 1KOMMA5° Australia

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Image credit: Adelaide United Instagram

Adelaide United confirmed a new partnership with 1KOMMA5° Australia, a global leader in decarbonisation and renewable energy, specialising in solar power, battery storage, air conditioning, heat pumps, and energy control systems.

Through this collaboration, 1KOMMA5° will serve as the official back-of-shorts sponsor for Adelaide United’s 2024/25 Isuzu Ute A-League Men’s season. Their logo will be prominently displayed on both the home and away shorts for the duration of the season.

1KOMMA5° aims to empower individuals to manage their energy usage by reimagining energy solutions. Their mission is to help people live sustainably by using solar and wind power indefinitely, encouraging energy independence over reliance on external sources.

As an innovator in renewable energy and sustainable air conditioning, 1KOMMA5° is transforming energy consumption by combining advanced technology with efficient systems for homes and businesses.

The company’s objective is to lower energy costs and move away from traditional energy sources by harnessing clean, renewable power.

The deal also improves the carbon footprint and sustainability of Adelaide United which is becoming more popular amongst football clubs.

With local expertise from Kozco Energy Group, based in South Australia and now part of 1KOMMA5°, the company continues to push its mission forward with a strong local presence supported by global leadership.

Directors Wayne Faranda and Danny Mudronja spoke on the partnership building the relationship between them and the fans.

“We’re thrilled to team up with Adelaide United. This partnership offers an excellent chance to strengthen our connection with the fans and support the Club’s efforts both on and off the field,” they said in a joint statement.

Adelaide United’s Head of Commercial, Fabrizio Petrone also commented on the partnership.

“We are delighted to welcome 1KOMMA5° as our back-of-shorts sponsor for the next two seasons. Having both a global leader and a locally rooted company on our kits is a testament to the strength of this partnership,” he said via club statement. 

In August, Adelaide United revealed their 2024/25 home kit, featuring the iconic red shorts, which have received great praise from fans.

This partnership represents Adelaide United’s mission to improve their carbon footprint whilst also securing important finances for the upcoming season and adding to their corporate portfolio with another local business.

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