Foxtel breaks A-League broadcast deal

Foxtel has backed out of its deal with Football Federation Australia to broadcast domestic football, including the A-League.

The current broadcast deal was originally signed in December 2016 and is worth around $57 million a year. The current agreement was set to run until 2023.

The Australian Financial Review reported that a clause in the broadcast deal in regards to content not being delivered for a certain amount of time has consequently allowed Foxtel to exit from the contract.

Foxtel is expected to seek a more affordable deal to broadcast the rest of the 2020 season. A new arrangement could be announced as early as today, with negotiations continuing between Foxtel and the FFA.

Foxtel has also removed all A-League and W-League content from its platforms. Match replays and highlights are now no longer available on both Kayo Sports and Foxtel Go.

On Thursday, Peter Campbell, the head of the Fox Sports told the Herald and The Age that Fox Sports was looking into its football content.

“We’ve got no live football at the moment and we’re currently reviewing all our football offering, and that’s the reason why it’s not there at the moment,” he said.

The A-League season was postponed on March 24th, with the season set to resume on July 16th with Melbourne Victory taking on Western United at AAMI Park.

A-League clubs were able to return to training from Wednesday ahead of the remaining 27 games of the regular season. The games will be played over 28 days before the finals series gets underway.

Foxtel and Fox Sports has been a broadcast partner of the FFA for 15 years, but in recent times TV ratings have been declining.

Many broadcasters and sports have renegotiated broadcast deals following the coronavirus pandemic.

Last week the Australian Football League reached an agreement with Foxtel and Seven West Media for a reduction in payments for 2020. The AFL extended its deal with Seven by two years but was unable to come to an agreement for an extension with Foxtel.

Meanwhile the National Rugby League lowered its broadcast fees and agreed to a new deal with Foxtel and Nine Entertainment Co in late May.

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‘We’re on our own’: Malvern City’s fight for a fair go

At Malvern City Football Club, the problem isn’t finding girls who want to play football.

It is finding appropriate facilities for their growing cohort of young girls to play at.

The club now has close to 100 girls in its female program, built up over the past six years. But at Sir Zelman Cowen Park, which Malvern City has called home for decades, there are no dedicated female change rooms or toilets.

Instead, there are shared facilities, public toilets and, according to club President John Hatzis, situations in which parents, coaches and team managers have had to effectively stand guard so girls can use the toilets without others entering.

“The problem we’ve got is that the public toilets are often locked, or they’re just not accessible,” Hatzis told Soccerscene

The result, he says, is a bizarre and frankly uncomfortable workaround: adults physically blocking the toilets so girls can use them.

That is the human face of what has become a much bigger argument about sporting infrastructure in the City of Stonnington.

It is the sort of arrangement that might have been observed decades ago.

Not something we see in 2026.

Malvern City isn’t a small club asking ratepayers to build it a palace.

It has more than 800 registered players. Its female program is approaching 100 participants. Its junior high-performance program is thriving, while its senior men’s side just earned promotion to VPL1.

And yet its president says the club has spent years being told, essentially, to wait.

“We’re doing everything right as a club,” Hatzis says.

“But every year around this time, we get teams of girls, we get teams of boys coming over to us and we’re saying, ‘We can’t help you. We just don’t have the facilities.’”

That should concern more than just football people.

Where Stonnington chooses to spend

Stonnington is not a municipality that pinches its pennies on sport – far from it.

The council recently completed the Stonnington Sports Centre at Percy Treyvaud Reserve, a $49.9 million project described by council as its largest-ever investment in community sport. The project delivered new facilities for tennis, lawn bowls, cricket, lacrosse, netball and basketball, as well as four indoor courts and more than 200 undercover car spaces. A project where the council contributed $45.9 million.

There are also millions more in the current and forward capital programs.

The 2026-27 budget includes $600,000 for maintenance and renewal works at Malvern Valley Golf Course. Sports-ground asset renewal and oval reconstruction programs amount to about $13.5 million over the forward program to be carried over the next decade. Pavilion renewal is worth roughly $7.3 million over the same period, while outdoor tennis facilities have a forward renewal program of about $3.3 million.

There is a roughly $10.4 million forward program attached to Central Park Pavilion and about $7 million for Waverley Oval Pavilion.

None of this means football is entitled to an equal slice of every dollar.

Many of these facilities are shared between sports. A cricket oval can also be an AFL ground. A sportsground renewal program can benefit soccer as well as football. Money allocated to floodlights or pavilions cannot simply be stamped with one sport’s logo.

A $66 million gap — and a question of priorities

There is no doubt Stonnington, too, has a legitimate argument on the other side.

Council has identified an enormous backlog of sporting infrastructure needs. Its own figures suggest about $124 million in required investment, with only about $58 million currently funded over the coming decade.

That leaves a gap of roughly $66 million.

The council cannot fix everything at once.

But that is precisely why the argument over Malvern City is worth having.

Hatzis does not dispute there are competing demands. In fact, one of the more revealing parts of our conversation was his admission that football itself bears some responsibility.

For years, he says, football clubs have simply found a way to survive.

“The squeaky wheel receives the oil,” he said.

“Obviously, we haven’t been squeaking enough over many decades and we’ve just made do with what we’ve got.”

That is a remarkably candid admission from a club president trying to make a case against his local council.

But Hatzis believes patience has run out.

A decade of planning, but no clear timeline

Malvern City has been at Zelman Cowen for almost half a century. The club says the pavilion dates back to the late 1980s, and despite repeated approaches to council, there is still no funded redevelopment of the facility in the current budget.

The council is now undertaking a 10-year Sport and Recreation Plan for Zelman Cowen, following consultation with more than 400 community members. The park contains five sports fields covering roughly 47,500 square metres and caters for football, Australian rules football, baseball, cricket, athletics and ultimate frisbee.

Council acknowledges that the precinct is under increasing pressure and that its future planning needs to consider accessibility, safety, gender equity and universal design.

But planning is not building.

And a plan without funding is a very long way from a toilet that actually works.

That is Hatzis’ frustration.

“We’re being constantly told that there’s a plan to redevelop Zelman Cowen,” he says.

“But the problem is that there is no funding.”

His estimate is that Malvern City could be seven-to-ten years away from seeing meaningful redevelopment.

Fair Access in policy, barriers in practice

That is where the council’s own rhetoric around women’s sport becomes important.

Stonnington’s sports infrastructure planning recognises that many older sporting facilities were not designed for equitable participation by women and girls.

That is not an abstract policy problem at Zelman Cowen.

There are girls standing outside a toilet.

There are parents being asked to intervene.

And there are young players who, he fears, could eventually decide that the inconvenience isn’t worth it.

“If they’re not willing to fund it, then how long can clubs fund it?” he asks.

That is the question Stonnington needs to answer.

Not because Malvern City should automatically jump to the front of the queue, but because the council needs to be able to explain why it has placed this particular queue in the order it has.

The comparison with other sporting facilities is inevitably going to be uncomfortable.

Hatzis points to the state-of-the-art facilities available to some AFL and cricket clubs. He points to major investment at Toorak Park and the new Stonnington Sports Centre.

His argument is that Malvern City would be prepared to meet council halfway.

Malvern City is willing to meet council halfway

The club would lobby state and federal governments. It would seek private funding. It would even ask its own support base to contribute.

“We’d be happy to go and lobby the state and federal government to help us with the funding,” Hatzis says.

“And even creating some private funding. I’d be happy to get our support base to help with that also.”

That matters, because this isn’t simply a demand that ratepayers write Malvern City’s club a cheque.

It is a demand for a pathway. Give us a plan. Give us a timeframe. Give us something to work towards.

Instead, Hatzis says, the message from council has become increasingly difficult to accept.

“The communication coming down the line that we don’t have any funding is absolutely wearing thin.”

Football’s missing support

One of the more damning parts of our conversation wasn’t even about the council.

Hatzis says he has repeatedly contacted Football Victoria seeking support. He says he has been told someone would contact him to begin an engagement process and that Malvern City is an important part of the fabric of Victorian football.

That call is yet to come, which raises an uncomfortable possibility: perhaps Malvern City’s problem isn’t just that it has failed to convince Stonnington; perhaps it’s that football itself has historically been too willing to accept second-best facilities and making do.

Football has grown enormously in the past 25 years, while girl’s and women’s football in particular has exploded across the past decade. Clubs are increasingly expected to provide pathways from junior participation to elite competition.

Yet the infrastructure beneath that growth has not kept pace.

A story bigger than one club

That is where Stonnington’s own Fair Access Policy becomes particularly difficult to reconcile with what is happening at Zelman Cowen.

The council says the policy is designed to address “known barriers” experienced by women and girls in accessing community sport facilities, before acknowledging in its budget that implementing Fair Access will require “significant new funding”.

It is a remarkable admission: the council recognises the barriers, recognises that its sporting infrastructure needs to change, yet the girls at Malvern City are still being asked to wait for the money to make that change happen.

Malvern City’s story is therefore bigger than one pavilion.

It is about what happens when a sport grows faster than the facilities designed to accommodate it.

And it is about whether councils can continue to promote female participation while asking girls to accept facilities that would be considered unacceptable in other parts of community life.

Stonnington says it has limited resources.

That is undoubtedly true.

But scarcity does not remove the responsibility to explain the choices being made.

If there is $600,000 available for one year’s renewal and maintenance at a golf course, if millions are flowing through tennis, pavilion and sports-ground programs, and if a $49.9 million flagship sporting centre can be delivered, then telling Malvern City simply that there is “no funding” is not really an answer.

It is only the beginning of the question.

Why that facility?

Why now?

Why them?

And why not Zelman Cowen?

Malvern City has spent decades making do.

Its president admits the club has not always been loud enough.

But over the last decade, that has changed.

“We’re doing everything right as a club,” Hatzis says.

“We need to be heard”

Perhaps the real test for Stonnington now is not whether it can find enough money to fix every sporting facility in the municipality.

It clearly cannot.

The test is whether, when the council sits down to decide who waits another decade and who moves forward. Malvern City, a club with more than 800 players, a senior men’s program that is among Victoria’s elite, and a growing cohort of girls can make a convincing enough case to finally move up the list.

Because asking girls to wait years for a proper place to change is not a particularly convincing way to build the future of women’s sport.

Episode 4: “You could have sold it out twice”: Peter Filopoulos on why unification is the way forward

PETER FILOPOULOS sees Saturday’s Australia Cup final between Melbourne Victory and South Melbourne Hellas as a ‘unification event’ that must be harnessed as a window to the future – rather than a means of stirring up old division – if Australian football is to progress.

“This game sold out organically, and having run marketing, corporate affairs and communications at Football Australia previously, I don’t think they would have needed to spend one single dollar on marketing,” Filopoulos told Soccerscene Unfiltered.

“You could have probably sold it out twice! This tells me it’s the sort of product the fans want; it’s authentic and taps into the new and the old, and demonstrates culture as a real asset. You couldn’t have scripted it better.

“If I was in a decision-making position at the A-League, I’d be looking very closely at why fans have responded in such an emphatic way.”

Filopoulos has seen it all across his near-35 year career in sports administration, which by his calculation has been split evenly inside the Australian football tent and outside it – but when outside, always with at least one eye glancing back.

Fifteen years across AFL clubs Hawthorn & North Melbourne as that code moved from a financially traumatic 1990s into a wealthier new millennium; five years at Football Australia: ‘easily the most transformative period for Australian football in its history’; stints with Etihad Stadium and even a period ‘completely out of my comfort zone’ at Swimming Australia.

There’s been crisis management, stepping in as Perth Glory CEO after the 2015 salary cap scandal; he’s seen the A-League’s boom times under the Lowys & Fox Sports’ 2018 broadcast deal; he’s enjoyed the euphoria of the 2023 Women’s World Cup in Australia and New Zealand.

But all stems back to the National Soccer League and South Melbourne Hellas, and his bold decision to take on the Club’s inaugural general manager position in December 1993, aged just 25.

“I wasn’t ready… but what it taught me is when an opportunity is presented to you, just say ‘yes’ and work out how to do it later. I’ve used this throughout my career, and that was one of those instances where I threw myself in the deep end.

“I had my career mapped out, and was working quite happily in accounting. But I was a passionate fan and having grown up at the old Middle Park, it was a natural ‘yes’ – and I was young enough to take a risk.”

With today’s A-League financially ailing and great clubs of yesteryear enjoying what Filopoulos terms a ‘renaissance’ – and agitating as vociferously for a return to the top flight as at any point since the demise of the NSL – he feels it is again time for bold leadership, and a little risk.

“You can have all the ambition in the world, and in being part of a club, you’re a custodian. But as I’ve always seen it, you need a sustainable commercial model: sound ownership, sound facilities, revenue, etc…

‘But you also need to understand how to tap into that asset of culture. What we’re seeing with the Australia Cup final is a result of culture, right? You need to create it amongst your fans, and know who your fans are, and tell them what you’re striving for. Bring them along on the journey!”

Catch the full chat with Peter Filoupolos on Soccerscene Unfiltered: from ‘eyeballing’ Frank Arok and backing Ange Postecoglou, overcoming resource challenges at Football Victoria, to the rise of the Matildas, and plenty more…

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