Frank Farina: We must find a way to increase investment in youth development

They say you can’t keep a good man down and in the life of Frank Farina, former Socceroo striker and head coach, football is like oxygen - he can’t live without it.

Frank Farina’s Comeback – For the Love of the Game.

They say you can’t keep a good man down and in the life of Frank Farina, former Socceroo striker and head coach, football is like oxygen – he can’t live without it.



Farina first emerged as star quality when he scored the equalising goal for the Young Socceroos against Mexico in their 1-1 all draw at Azteca Stadium in 1983. This all in front of 110,000 fanatical home supporters.

Farina’s career up to 1998 is well chronicled  in his biography, “ My World is Round”, but it was only in 2016 that he completed his last coaching assignment in Fiji.

The scorer of 145 goals in 336 senior matches in Australia and abroad, speaks volumes for his lethal striking.

Recently, Farina joined the First X1 which was assembled by the FFA  as an advisory panel to recommend measures to improve the game .

Also, he is hoping to take up the position of technical director for the Charles Perkins Academy when Macarthur Bulls start in the next A-League season.

Frank Farina is committed to leaving a legacy for Australian football and in this interview with Roger Sleeman, he reveals his enduring passion for our game.

ROGER SLEEMAN

You were part of the class of 1983 which competed so well  in the Mexico World Youth Cup, playing alongside such legends as Rod Brown, Rene Licata, David Lowe, Jim Patikas, Tom McCulloch, Danny Wright and Tony Franken to mention a few.

Apart from Tony Franken and Jim Patikas, most of the squad aren’t involved in the game to any extent.

Why?

FRANK FARINA

It certainly was a great squad and our win against the European champions, Scotland, who boasted some amazing talent in future stars, Paul McStay, Brian McClair, Dave McPherson, Pat Nevin and Eric Black,  was one which will live forever in my mind.

Les Scheinflug and Raoul Blanco seemed like tough coaches at the time as they instilled their discipline on the team. Yet, in hindsight, we learned to see the game in a professional way.

After the players finished their football careers, the professionalism of the game was not so advanced so they had to seek opportunities outside of football.

The passion remained but the chances to remain in the game were limited so many of them pursued business interests with great success.

ROGER SLEEMAN

You were selected in the First X1 by the FFA and apart from discussion about a transfer system, what else has been achieved?

FRANK FARINA

We recently had a long discussion about the women’s game and how it can be used as a catalyst to promote the game in all areas.

However, it’s early days and the main concentration is to identify strengths and weaknesses  and collect facts so we can make informed recommendations to the Board.

ROGER SLEEMAN

Do you communicate with Brisbane Roar, or have they approached you to provide advice and be involved with the club?

FRANK FARINA

Unfortunately, I haven’t and naturally a lot of people have moved on since I was coaching at the club.

Nevertheless, I still watch their progress closely.

ROGER SLEEMAN

Did you have any contact with Robbie Fowler while he was at the Roar?

FRANK FARINA

No, because he had his own people there.

As a coach, you live and die by your decisions and often the staff you select will have a major impact on the final outcome.

It’s a shame he didn’t remain at the club because the team definitely improved under his management.

ROGER SLEEMAN

What is your opinion of Dylan Wentzel-Halls?

FRANK FARINA

He improved out of sight this season as he increased his speed over 10-15 metres .

Also, rather than coming back on his right foot from the left, he is now running at players with pace and taking them on both ways.

If he can keep this improvement up, he will have a great future.

ROGER SLEEMAN

What is the current status of your proposed appointment as  the technical director of the Charles Perkins Academy at the Macarthur Bulls?

FRANK FARINA

With the departure of Football Director, Ken Stead, and when the major backer, Lang Walker left the club, my position became unclear.

With the rise of COVID-19 and the uncertainty surrounding the next A-League season commencement, I’m in limbo.

However, I’m in regular contact with Sam Krslovic and Gino Marra so hopefully something positive will transpire.

ROGER SLEEMAN

In the A-League, there are specialist goalkeeper coaches, but no striker coaches.

Why can’t people like you and Marshall Soper be employed in such roles?

FRANK FARINA

I’ve never seen striker coaches as such but I believe they’re  used in Germany, according to Marshall Soper who was at Kaiserslauten in January.

I certainly agree with the concept because finishing is a speciality but today the game has evolved into a total team structure.

If you’re playing a pressing game, dropping off or playing counter attacking football, it doesn’t matter whether you’re a striker, midfielder or defender, you are asked to occupy multiple roles.

ROGER SLEEMAN

At the moment we have coaches, particularly in technical positions, who have never played the game at a high level.

How can somebody coach at a high level when they haven’t played at a high level?

FRANK FARINA

Regarding this issue, I’ve had a problem with the coaching curriculum over the past ten years because people are obtaining Pro Diplomas who haven’t excelled at a playing level. What’s more they’re actually getting the jobs.

It’s a bit like a surgeon who gains his qualifications without ever operating.

I find the whole thing bizarre and I believe the curriculum in a nutshell is the basis of the problem.

There are different opinions on coaching but if you don’t agree with the curriculum, opportunities are limited.

The game in this country is producing robots and the fact is, they’re aren’t enough successful, former players engaged in key coaching roles.

ROGER SLEEMAN

You were a totally two sided player and during last season, I analysed that only 10% of A-League players were competent on both feet.

How can we change this situation?

FRANK FARINA

I only started using my left side at the age of thirteen because I had a problem with my right ankle and wanted to reduce the weight on my right side.

The coaching of young players at grass roots is critical and often they don’t receive adequate skills training by the time they’re fourteen which is the time tactical awareness needs to be introduced.

Also, you have to ask how much time is spent with the ball by young players, away from training and games.

ROGER SLEEMAN

Many of the games we see in senior football are dominated by the ball being played backwards and across the backline, whereas in your playing days, you looked to play it forward.

How can this be corrected?

FRANK FARINA

Once again it comes back to the curriculum which emphasises possession football.

A team can have 70% of possession while making 20-30 passes back and across the park but they’re not doing anything to hurt their opponents.

In rugby league, 70-80% of possession means a team will win easily, while in our game, 90% of possession doesn’t guarantee a team winning if they don’t get enough into forward areas to maximise scoring chances.

The curriculum drums into coaches’ heads to play the ball out from the back but there’s a right and a wrong time to do it.

For example, if you’re 1-0 down, are you still going to play out from the back?

ROGER SLEEMAN

The FFA Board has members with no football background.

Why aren’t we involving people like Jack Reilly, Danny Moulis, Glen Sterrey, Gary Marocchi and Peter Katholos who have achieved major success in business and football?

FRANK FARINA

The answer is simple.

If they’ve put their hands up, these people are all worthy to sit on the Board.

ROGER SLEEMAN

In a recent interview, you stated lack of money was a major problem in our game, particularly with youth development.

Before the recent 70% culling of staff  at the FFA, there were as many as 105 people engaged as employees and contractors.

Also, there were significant bonuses and a large wages bill paid for the Asian Cup.

Your comment.

FRANK FARINA

If money is going to the wrong areas, you have to correct that.

You only have to see the resources invested in Asian football to see how successful the game can be. Therefore, in Australia we must find a way to increase the investment in youth development and the game will boom.

ROGER SLEEMAN

You were part of a magnificent era which produced so many players who achieved at a high level overseas.

When will these legends of the game be recognised?

FRANK FARINA

I’ve always said ,to know where you’re going, you have to know where you’ve been and that includes experiencing the highs and lows.

Before James Johnson was appointed CEO, the people in charge were the wrong fit for the game.

Also, the Dutch coaches predicted we would see the fruits of their efforts realised in 10-12 years but it hasn’t happened.

The success of the 2006 World Cup squad was the result of the investment in local players from the late 1980’s but at the moment our national team resembles nothing.

Therefore, the game has to provide more involvement and opportunity for former players to return and contribute, so some semblance of the glory days can be restored.

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Chelsea FC partners with Strava in landmark lifestyle partnership

The London-based giants announced the launch this week, marking a first-of-its-kind partnership for both the Premier League and Women’s Super League (WSL).

Connecting with fans

As clubs across the world look to find new and exciting ways of connecting with fans, Chelsea are showing that the answer – more often than not – already exists.

Strava is a running and fitness platform with over 195 million users across the globe. But the app represents more than just tracking speed – it is a social and lifestyle symbol through which users can connect.

And with presence in 185 countries, the app has the power to unite users from all over the world, making it a perfect fit for the globally-followed Blues.

“We are always looking at ways we can use our global brand to bring people together, often in unexpected ways,” said Brand Director for Chelsea Football Club, Scott Fenton.

“By working with Strava and becoming the first Premier League and BWSL teams to establish an official presence on Strava, we can lean into participation culture, understand where our fans are while offering new experiences for them and strengthen the bonds that unite our global community.”

Two brands with a huge international presence. One partnership which promises to encourage community, movement and healthy-living.

 

The intersection between sport and lifestyle

At first glance, Chelsea FC and Strava appear an unconventional partnership. Indeed, it is the first time a club has established an official presence on the app.

But at its core, the two organisations serve similar purposes: uniting people with a common passion for sport.

At its beginnings in 2009, Strava promised to replicate the feeling of team sports and unlocking new achievements, making a deal with Chelsea FC – one of the world’s most successful teams in recent years – a true full-circle moment.

“Chelsea FC joining Strava as the first Premier League and BWSL team to establish a global club on the platform is a powerful demonstration of how brands are engaging with their communities,” explained Director of Athlete and Community Partnerships at Strava, Mel Jarrett.

“We believe shared passion for movement creates real connections, and this collaboration brings that to life for Chelsea’s global fanbase.”

Juan Mata Commits to Melbourne Victory’s Future with Ownership Stake

Melbourne Victory has announced that Spanish football icon Juan Mata has joined the club’s ownership group, marking one of the most significant investment moves by a current international footballer in Australian football history.

The agreement sees Mata acquire an ownership stake in Victory while continuing to weigh up whether he will extend his playing career beyond the 2025/26 A-League Men’s season. The investment is separate from any future playing contract and reflects a long-term commitment to both the club and the wider Australian football landscape.

Should Mata eventually retire from professional football, he will also take on a leadership role by chairing a newly established football committee at Melbourne Victory, helping shape the club’s football operations and strategic direction.

More than another football investment

While former elite players have increasingly entered football ownership around the world, Mata’s decision stands apart because he is investing directly into the club he currently represents.

The move places Melbourne Victory among a growing list of clubs benefiting from investment by globally recognised football figures. However, unlike celebrity ownership groups where players often become passive investors after retirement, Mata is embedding himself within the club while still competing at the highest domestic level.

Commercial terms of the transaction remain confidential, although the investment has been described as a significant long-term minority stake designed to strengthen the partnership between Mata and the club well beyond his playing career.

A vote of confidence in Australian football

Perhaps the most significant aspect of the announcement is what it says about the perception of Australian football internationally.

After arriving in Australia following spells with some of Europe’s biggest clubs, including Manchester United, Chelsea and Valencia, few would have predicted that Mata would choose to invest his own capital into an A-League club.

Instead, the 2010 FIFA World Cup winner has described Australian football as a competition with genuine long-term potential.

“Australian football has a future I genuinely believe in,” Mata said.

“From the moment I arrived at Melbourne Victory, I’ve felt the passion of this club and the potential of the A-Leagues, and I want to be part of building what comes next—not just for a season, but for the long term.”

Mata added that becoming a shareholder represented “the natural next step” after enjoying his first season at Victory.

Rewarding an outstanding first season

The investment follows what has been one of the finest individual campaigns by a marquee player in recent A-League history.

The 38-year-old registered five goals and 13 assists across 25 appearances during the 2025/26 season, earning the Johnny Warren Medal as the league’s best player while also claiming Melbourne Victory’s Player of the Year honours. His performances helped guide Victory back into the Finals Series and demonstrated that his influence extends far beyond his reputation.

Rather than treating Australia as a final destination before retirement, Mata has instead become increasingly involved in shaping the game’s future.

A growing portfolio of sporting investments

Melbourne Victory is not Mata’s first venture into sports ownership.

The Spaniard already holds ownership interests in Major League Soccer expansion club San Diego FC and Formula One outfit Alpine Racing. He has also invested in Mercury/13, the multi-club ownership group focused on developing women’s football globally.

These investments reflect a broader trend among modern footballers who are leveraging their experience and networks beyond their playing careers. For Melbourne Victory, securing someone with Mata’s global football knowledge, commercial experience and international connections represents an opportunity that extends well beyond the pitch.

Landmark moment for Melbourne Victory

Victory Chairman John Dovaston described Mata’s investment as a significant endorsement of both the club and the A-Leagues.

According to Dovaston, Mata is a discerning investor with stakes in elite sporting organisations worldwide, making his decision to back Melbourne Victory a strong signal of confidence in the club’s direction and the league’s future.

Managing Director Caroline Carnegie echoed those sentiments, describing the announcement as “genuinely groundbreaking” and highlighting Mata’s combination of world-class football intelligence, investor mindset and long-term commitment.

A statement beyond Melbourne

Australian football has long sought greater international credibility. Not only through marquee signings, but through meaningful long-term investment.

Mata’s decision represents something arguably more valuable than a headline player signing. By committing financially to Melbourne Victory, he is effectively betting on the future growth of both the club and the A-Leagues.

At a time when Australian football continues to pursue increased investment, stronger governance and greater global relevance, having one of the game’s most respected figures choose to become an owner may ultimately prove to be one of the competition’s most powerful endorsements.

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