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Funding for female changerooms a top priority for NSW Government

The NSW Government has made female changerooms a top priority for funding in Round Four of its Stronger Country Communities Fund.

The NSW Government has made female changerooms a top priority for funding when $100 million is spread across regional NSW in Round Four of its Stronger Country Communities Fund.

Football has applauded the move, allowing female sporting teams in regional NSW to benefit from new and improved facilities, with 50% of the fund devoted towards female changeroom facilities and programs.

“We are delighted the NSW Government has chosen to invest in female sporting programs and facilities at such a vital time for football. The hosting of the FIFA Women’s World Cup Australia & New Zealand 2023™ has sparked an even greater surge of demand for football facilities – many of which are already bursting at the seams. Investment in our facilities is vital to keep up with demand,” Football NSW CEO Stuart Hodge said.

Northern NSW Football CEO David Eland says the announcement aligns perfectly with football’s needs, following the release of a state-wide Infrastructure Strategy in March 2020. This highlighted the requirement for significant investment in facilities, especially for female football over the next decade, as there’s a projected increase in female participation.

“As the state’s largest sport, football is experiencing unprecedented increase in female football. The number of women and girls playing football has risen by 11% in the past year alone,” he said.

Football Australia CEO James Johnson highlights Football Australia’s intention of having 50/50 female participation by 2027, helped massively by the hosting of the FIFA Women’s World Cup in 2023 and it’s Legacy ‘23 Plan.

“Our Legacy ’23 Plan is a long-term project extending far beyond the final match of the FIFA Women’s World Cup 2023TM and we are determined to elevate the women’s game to even greater heights – ultimately for Australia to become the centre of women’s football in the Asia-Pacific region,” he said.

“To do this we have identified several time critical initiatives to kick-start Legacy ‘23 which are aligned to our XI Principles and focus on facilities and infrastructure, high performance, participation, and international engagement.

“Building and upgrading community facilities and infrastructure forms part of a key pillar of the Legacy ’23 plan, to help address the existing facilities gap we are experiencing around Australia, and also plan for the influx of 400,000 women and girls we are expecting to be playing the sport of football by 2027.

“Currently of our 2,500 football clubs in Australia, only one in five of these facilities are female friendly.

“Football is committed to working with Clubs, Local Councils and stakeholders to secure funding for the sport. It is integral for football that we ensure existing venues can be used at full capacity, with inclusive facilities, through proper planning for future growth via partnerships with government at all levels and industry partners.”

Facts on Female Football Facilities across New South Wales:

  • 24% of venues DO NOT have change facilities (248 venue)
  • 76% of venues have change room facilities (766 venues). Of these venues:
    • 76% are NOT female friendly
    • 60% have open showers and are not suitable for males or females in the 21st century
    • 48% of change rooms are in either moderate or poor condition
  • 62% of venues in NSW do NOT have a referee’s room
  • Only 36% of venues have a referee’s room
    • 73% of referee rooms are NOT female friendly
    • 44% of referee rooms are in moderate or poor condition
    • 51% of showers in referee rooms are either unlockable or open

Round 4 applications for the Stronger Country Communities Fund opened on May 1, 2021 and you can find it here.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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