Future of the sports industry discussed at LALIGA Extra Time event

LALIGA EXTRA TIME

The first edition of ‘LALIGA Extra Time’ was recently held in Melbourne at the end of last month.

The event, organised by LALIGA, looked to bring together experts from the sports and entertainment industry in a two-panel format. It also served to introduce the new identity of LALIGA.

The LALIGA Extra Time event included the participation of Villarreal CF, EA Sports, Optus Sport and Matildas international footballer Elise Kellond-Knight.

“We are proud to have been able to publicly present here in Melbourne LALIGA’s revolutionary new identity to the biggest players in the country’s sports and entertainment industry. For us it is not just a change of symbol, but the symbol of change: with a new partner like EA SPORTS, with a profound transformation in the strategy, positioning, business, technology and audio-visual broadcasts… As we all have been able to enjoy during the first exciting matchdays of LALIGA EA SPORTS and LALIGA Hypermotion in the season 2023/24 that recently started,” stated Glen Rolls via media release, LALIGA delegate for Australia and New Zealand.

The first panel focused on the digital transformation of football, and how partners, broadcasters and rights holders are working collaboratively to the grow the sport across the world.

Theresa Bray, EA Sports’ Head of Marketing and Communication ANZ & Emerging Markets, and Aaron Lea, Associate Director of Digital Media & Platforms at Optus Sport were involved in the panel discussion. Bray expanded on the recent partnership between LALIGA and EA Sports, as well as the ever-changing viewing habits of the younger generation. She claimed that the partnership between the two companies was exciting for EA Sports, as it brings together two global brands that have a strong focus on innovation and authenticity.

Lea explained that Optus Sport, who broadcasts LALIGA in Australia, have focused heavily on displaying the competitions across the company’s digital and social platforms in an effort to find new and increased audiences.

“LALIGA content is playing a key role in our shortform digital video strategy, and we’ve seen strong viral engagement across YouTube Shorts, Tiktok and Instagram Reels,” Lea added via media release.

The second panel focused on the future of football and the vital importance of having a well-constructed foundation in grassroots football, in order to be successful at the elite levels of the sport.

LALIGA clubs are well aware of this notion, as within the competition itself it gave the most playing time to youth players out of the top five major European leagues this past season (this equated to 17.2% of the minutes in 2022/23, according to a CIES study).

One of the LALIGA clubs with the best youth development structures across the world is Villarreal CF. In 2021, they became Europa League champions – becoming the smallest city ever to win a European trophy. The club have a strong presence within Australia, with Nano Márquez, Villarreal’s International Academies Coordinator, attesting to this.

“Australia is a very important market for Villarreal CF as we have three academies in Melbourne, Sydney and Brisbane all of which focus on the development and growth of the players with the hope that this contributes to the local football ecosystem as well as opening up possibilities in Spain,” he said.

The future of the women’s game was also discussed heavily through this panel section. The success of the recent World Cup in Australia and New Zealand, where Spain beat England in the final in Sydney, was huge boost to the women’s game.

Australian international player Elise Kellond-Knight shared her experiences and expectations for the future during the event.

“The Women’s World Cup was incredible as it brought everyone together here in Australia to cheer on the Matildas and celebrate football. Spanish football has always been very technical and skilful and perhaps lack what we talk about in Australia to be ‘physical’,” she said.

“However, in the World Cup we saw a very complete Spanish team with not only the skills and technical ability, but also the physicality with the likes of Salma Paralluelo, who in my opinion played a decisive role in helping Spain lift the trophy.”

This first edition of LALIGA Extra Time event in Melbourne also featured the trophy of the “LALIGA EA SPORTS” champions and the 2023/24 Puma LALIGA ball.

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Winter Futsal League Returns with New Cup Competition

Football NSW Futsal’s Winter Futsal League (WFL) is back for its seventh season, with 12 men’s clubs and six women’s clubs set to compete across the winter off-season.

The Men’s Division kicks off on Sunday 15 March at Valentine Sports Park and affiliate venue The Centre Dural, welcoming back familiar sides including Dural Warriors, Sydney Allstars and Phoenix Futsal alongside new and returning entrants Eastern Suburbs Hakoah, Mascot Vipers and Sydney Futsal. The Women’s Division follows on 11 April, featuring six clubs including newcomers Dural Warriors and East Coast Bulls. Both competitions will conclude with a finals series in July.

Seven Iranian Footballers granted asylum in Australia after Anthem Protest

Seven members of Iran’s women’s football team have been granted humanitarian visas in Australia, after a dramatic 48-hour operation that saw players slip away from government minders, protesters block team buses, and a late-night diplomatic resolution.

The saga began on March 2, when five players declined to sing the Iranian national anthem before their opening Women’s Asian Cup match against South Korea on the Gold Coast. The moment, seen by millions, prompted furious condemnation on Iranian state television, where conservative commentator Mohammad Reza Shahbazi labelled the players “wartime traitors” and called for them to be “dealt with more harshly.”

“This is no longer some symbolic protest or demonstration,” Shahbazi said on air. “In wartime conditions, going there and refusing to sing the national anthem is the height of shamelessness and betrayal.”

Under Iran’s Islamic Republic penal code, charges of corruption or treason can carry lengthy prison sentences or the death penalty.

A delicate operation

Australian officials had been preparing for what followed for some time. After Iran’s final group match- a 2-0 loss to the Philippines on Sunday night, government representatives were waiting at Robina Stadium on the Gold Coast, signalling to the players that help was available.

A police officer had been stationed inside the team’s hotel, working to create what Home Affairs Minister Tony Burke later described as “the maximum amount of opportunities” for players to make contact. Reports from inside the hotel suggested the women were not permitted to move around unaccompanied and were escorted even to meals.

By Monday morning, it had become clear that five players wanted to stay. The women slipped away from their minders, with Australian Federal Police and Queensland Police there to escort them to a secure location. Shortly after they left, BBC journalists at the hotel witnessed Iranian officials running through the building in an apparent attempt to locate them, but they were unsuccessful.

Burke met the group at approximately 9pm Monday and signed off on their applications for temporary humanitarian visas. By 1:30am Tuesday, the paperwork was complete. In a secure location in Brisbane, the five players, Fatemeh Pasandideh, Zahra Ghanbari, Zahra Sarbali, Atefeh Ramazanzadeh and Mona Hamoudi, broke into a spontaneous chant of “Aussie, Aussie, Aussie.”

Trump calls, the number grows

The story had by then attracted international attention. US President Donald Trump took to his Truth Social platform to demand action, writing that Australia should “give asylum” to the women or “the US will take them.”

Prime Minister Anthony Albanese confirmed he spoke to Trump just before 2am Tuesday. Shortly after, Trump posted again, appearing satisfied: “Five have already been taken care of, and the rest are on their way. Some, however, feel they must go back because they are worried about the safety of their families.”

The number of asylum seekers then continued to rise. As the remaining squad was transferred from the Gold Coast to Sydney Airport ahead of their departure, Burke and Border Force officials pulled each team member aside individually, without Iranian minders present, and offered them a choice. Two more players and a member of the support staff accepted. The total reached seven.

Crowds of Iranian-Australians gathered outside the airport, breaking into cheers as word spread that more players had stayed. A bus carrying the remaining squad had earlier been briefly blocked outside their Gold Coast hotel by protesters lying in the road, some holding signs, others desperately trying to persuade the players visible through the windows to disembark.

“They can’t speak freely because they are threatened,” said Naz Safavi, who had attended all three of Iran’s matches during the tournament. “We are here to show them that we are fully supporting them.”

One changes her mind

The situation shifted again on Wednesday when Burke informed parliament that one of the seven had changed her decision after speaking with departing teammates, who had encouraged her to contact the Iranian embassy.

“As a result of that, it meant the Iranian embassy now knew the location of where everybody was,” Burke said. The remaining asylum seekers were immediately moved to a new secure location.

The six remaining visa holders have been granted temporary humanitarian protection, valid for 12 months and providing a pathway to permanent residency, similar to visas previously issued to Ukrainians, Palestinians and Afghans.

Burke stressed throughout that the process had been entirely voluntary. “We never told anyone it was time to end the meeting,” he said. “If people wanted to stay and keep talking and miss that plane, they had agency to do that as well.”

Iran’s Foreign Ministry urged the players to return home, with spokesperson Esmaeil Baghaei writing on X: “To Iran’s women’s football team: don’t worry- Iran awaits you with open arms.”

The six who stayed have not responded publicly. Burke said they were grateful, and clear about one thing: “They are not political activists. They are athletes who want to be safe.”

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