Gary Cole the new President of Football Coaches Australia

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Following the Football Coaches Australia (FCA) Annual General Meeting (AGM) for 2023, Gary Cole has been appointed as FCA’s new President.

He will takeover from outgoing President Phil Moss – who along with Chief Executive Officer Glenn Warry – have decided to step down due to family and work commitments as FCA enters a new era.

Cole has dedicated just over four years of work to FCA, as he was part of the Executive Committee prior to accepting the President role. He also hosted The Football Coaching Life Podcast – opening up those conversations with key coaches in the men’s and women’s game.

Cole will continue to empower coaches and be at the heart of initiatives to promote the best interests of coaching.

Speaking to Soccerscene after his appointment, Cole is sad to see two FCA stalwarts departing, but is looking forward to the challenge.

“I’m honoured to have this opportunity as FCA has done a great job of representing coaches for almost seven years now,” he said.

“It’s sad as well with Phil and Glenn moving on, as it leaves two big holes to fill – they’ve served thousands of hours between them to the organisation, which has achieved great things with them at the helm.

“It’s important for us with the new executive committee that we pull this together and move forward in the right direction because that is what Australia’s coaches deserve – I’m excited but also challenged by the opportunity to grow further.”

While the role is significant for Cole, he believes that not much will change and will remain consistent with getting the best out of coaches.

“Just because I step in the chair, it doesn’t mean we change what our strategy is with the four pillars,” he said.

“Our job is to advocate for coaches both here and overseas and make sure they have the respect they deserve.

“Professional development is a key part of what we do – for example The Football Coaching Life podcast was born out of Covid as games and coach education stopped. FCA stepped up to the plate and ran over 100 coach development workshops online because it wasn’t happening anywhere else.

“We also need to continue helping coaches get their licence and keep those qualifications up to date.”

During the Women’s Football Coaching Summit in July 2023, a theme on the day was how coaches must be supported for the ups and downs, something that Cole and FCA will continue to focus on.

“Mental and physical wellbeing of coaches is also another crucial part of what we do. There are stresses in sport that not only impact players, but coaches too in day-to-day life,” he said.

“Even though we are seven years old, we’re a new and growing organisation that needs to be there for coaches and listen to them. FCA is for coaches, by coaches.

“Whether that be building those working relationships or mentoring, I see this Presidency role as one that can lead the way.”

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Glasgow City FC and ALT Champion Sustainable Women’s Football

Glasgow City FC has confirmed a new deal, which the club believes could serve as a model for funding a sustainable future for women’s football.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

The City Collective has now secured title sponsorship from ALT, a Glasgow-based creative campaigns agency led by co-founder Laura Haggerty.

At its heart, ALT specialises in strategic use of media and digital channels, and they build on this expertise by working with a collective of external experts, the ALT Collective, which includes specialists in brand design, PR, web development, and insight.

Glasgow City FC Head of Commercial Stef McLoughlin, expressed the values that guide the club and its community.

“‘Well behaved women seldom make history’ is an ethos we carry into everything we do. In the words of our co-founder, Laura Montgomery, it honours the many women who have defied expectations to make change and speaks to our players, our supporters and our community who continue to do the same,” she said via press release.

“Laura and ALT are the types of individuals and businesses we dreamed of attracting to the City Collective, and we’re thrilled they’ve seen the potential to partner with us in such a meaningful way.”

Founded in 2018, ALT is a creative campaigns agency that has quickly established a strong presence in women’s sport and beyond, delivering marketing campaigns for national and club-level women’s competitions, as well as the World Boxing Championships, which this September featured men’s and women’s bouts on equal footing.

ALT Co-founder Laura Haggerty, reflected on the shared vision between the agency and the club.

“When I heard about the club’s desire to combine Glasgow’s female business, cultural and sports leaders under one network, I knew instantly we shared values. I am convinced the City Collective can mature, not only being of great mutual benefit to the club and its supporters, but become a brilliant template for all women’s football teams to follow that will help galvanise and grow its support base and advocates,” she said via press release.

“I’m so proud ALT will be working in partnership with the club to improve its standing in the city, and create lasting, tangible opportunities for powerful women to connect with each other across the city.”

This alliance sets a new benchmark for women’s football, promoting both sustainability and growth by creating lasting opportunities, strengthening community engagement, and providing a model for other clubs to follow.

Macarthur Bulls Strengthen Ties with Better Life Mobile

Macarthur Bulls FC has confirmed that Better Life Mobile will join the club as a major supporter for the current season.
This new alliance brings together two organisations dedicated to value, community involvement and inclusion, with Better Life Mobile set to feature on the sleeve of the Bulls’ 2025/26 jersey.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

Its social impact has been acknowledged internationally, with the company receiving the Most Impactful MVNO award at the MVNO Nation Awards in Spain for both 2024 and 2025 ceremonies, highlighting its leadership and commitment to environmental, social, and governance (ESG) excellence.

Better Life Mobile began when its founders, Russel and Adrian, set out to help people experiencing homelessness access affordable mobile service, a need they saw was being ignored. Since then, the mission hasn’t changed: to make mobile phone use more equitable and affordable for everyone.

Through its connection with Macarthur Bulls, Better Life Mobile will offer members, fans, and club staff access to its prepaid mobile and internet services delivering strong coverage, flexible plans, and competitive pricing, while supporting the club’s commitment to affordability and community accessibility.

Better Life Mobile CEO Ante Zizic, shared his enthusiasm for the new collaboration.

“Partnering with Macarthur Bulls is a perfect match for Better Life Mobile. We believe strongly that access to affordable, transparent mobile and internet services is a key enabler for community participation and connectivity. By working together with the Bulls, we can offer supporters and members a real alternative in telecommunications – one without hidden fees, one that supports inclusion, and one that gives value. We’re excited to play our part in the club’s success and its connection with the local community,” he said via press release.

Macarthur Bulls FC Chief Commercial Officer Mark Jensen, reflected on the significance of the new collaboration for both the club and its community.

“We are thrilled to welcome Better Life Mobile as a major partner of the Macarthur Bulls,” he said via press release.

“This partnership strengthens our commitment to making our club accessible, community-focused and future-facing. With Better Life Mobile’s flexible and fair prepaid mobile and internet solutions, our supporters, players and volunteers will benefit, and the club’s reach and digital engagement will be enhanced. We look forward to a successful and dynamic collaboration.”

Better Life Mobile seeks to give back to the community through a range of social initiatives, providing mobile phones with free credit to those most in need. Its annual “Santa Calls” campaign supplies community organisations and welfare agencies across Australia with free phones and call credit.

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