Gary Cole: There is no better time than now to unify the game

Socceroos great Gary Cole feels it is now time to “find a way to heal” the wounds of the past and move forward for the good of the game.

In a wide-ranging interview with Soccerscene, the former NSL striker believes FFA CEO James Johnson is the right man to lead Australian football into a new era, incorporating “the best of both” the old NSL and A-League.

“I think James has been an absolute breath of fresh air,” he said.

“You couldn’t have wished a worse start on a person to take over that role.

“My hat’s off to him and I just can’t applaud him enough for the start he has made and his willingness to listen and engage.”

Cole remains involved with the game in some capacity, after being elected as a member of Football Coaches Australia’s Executive Committee, late last year.

The 64-year-old has a strong belief that coaching education in Australia needs to improve and was a major factor behind his decision to put his name forward for FCA.

“Coaches have never had a seat at the table (in the game) for the last 30 odd years,” Cole said.

“Today (with FCA), we’ve got a good working relationship with James, Chris Nikou and the FFA board.

“We are talking regularly, having zoom meetings; they understand that coaches are an important part of the game. It’s absolutely terrific.”

Throughout his coaching career, Cole would go on to be an assistant to Socceroos coach Frank Arok, as well as managing various clubs in the old National Soccer League and Victorian Premier League.

The ex-Heidelberg player admits he was fortunate to land his first coaching gig, as an assistant to Ron Smith at the AIS in 1987.

“I was always going to go into coaching and I was incredibly lucky that in my last year of playing as a 30-year-old at Preston, I went and did my Senior License (equivalent of an A Coaching License today).

“That was at the end of my career, then within six months I applied for and accepted a role as Ron’s assistant at the AIS. So that was absolutely incredible.

“At the age of 30 I had a full-time job in coaching and I have to say at the time I didn’t realise how lucky I was to do that.”

The mentorship he received and experience he gained from working alongside Smith, has led Cole to question the way Australia develops coaches in recent times.

“I had an incredible coach and mentor in Ron who I worked with day in, day out. So, not only did I just complete a coaching license, I got to practice on a daily basis with someone there who would coach me as a coach and answer my questions.

“When I left and came back to Victoria because my mum developed cancer, I coached Heidelberg in the old NSL and I still had my coaching mentor on the other end of the phone.

“Nowadays, most modern coaches don’t have that.

“We’ve done a terrific job at getting thousands of coaches through coaching courses. But, getting a coaching license is a bit like being an 18-year-old and getting your driver’s license, it gives you access to the roads but it doesn’t make you a great driver.”

The AIS program was recently brought back into focus after a panel of six former ‘golden generation’ Socceroos heralded the setup and its role in their football development, in a recent Optus Sport discussion.

Cole echoed their sentiments claiming “It was integral to the development of players at that point in time.”

“Those guys all had wonderful talent but what Ron Smith did was turn the AIS into perhaps the best professional finishing school for athletes that we have ever seen.

“It was a wonderful opportunity for both players and coaches to develop and I was very sorry to see it go.”

When quizzed on the possibility of a reformation of the program, the Socceroos goal scorer believes the ship has sailed on that front, due to the current structure implemented in the game.

“Most countries around the world now have some sort of national coaching setup and some of those have a system like Clairefontaine in France, which is still there,” he said.

“But we are so different.”

According to the former Socceroos assistant, a country such as Belgium which is much smaller in size, makes it significantly easier to introduce a national setup.

That’s not the case in Australia, however.

“Here, we are so vast in distance and travel. I think it would be very difficult, because the model has been…to help A-League clubs develop academies and then…help NPL clubs develop academies.

“There are challenges around the depth and quality of the coaching talent, as well as getting kids in there. It’s not simple to answer.”

After an extremely decorated playing career in the NSL and the Socceroos, Cole looks back fondly on his time in the old national competition.

Memories of his playing days at Heidelberg stick out vividly in his mind, particularly the large crowds that would gather for matches against South Melbourne.

“It was a tough competition, played in smaller stadiums. We would have 15, 20, 25,000 people at Middle Park or Olympic Park (against South Melbourne).

“It was a real derby like Liverpool against Everton. You could have a terrible season, but if you won the derby then you are everyone’s hero.

“There was a great passion to it.”

Most NSL clubs at the time were ethnically based, which created distinct atmospheres at the grounds.

“You can remember the sights and sounds,” Cole said.

“Will Hastie (Executive Manager of Football at FV) and I were having a conversation last year, (saying) you could remember the smells from the different cultures.

“That multicultural background that it gave us was absolutely incredible.”

Cole described the transition between the end of the NSL and start of the A-League as a divisive period, which the game must now, after 15 years, finally try to put to bed.

“I loved the NSL, but so much was made out of the crowd trouble. It was bad at different times and that was a part of killing it off unfortunately.

“But by the same token, (when the A-League was created) it became ‘old soccer against new football’. It drove a stake in the heart of the game and developed this disconnect straight away.

“Not only because the (NSL) clubs couldn’t play in the top division, but we did away with the history. It was like the history of Australian football, for a long time, kicked off in 2004.”

In that year, Cole was appointed Melbourne Victory’s inaugural Football Operations Manager, a position he would hold for seven years, with the Victory winning two championships in that time.

There were certainly challenges in that period, including a board which was initially not comprised of football people.

Speaking about his time at Victory, Cole said it was “perhaps the most exciting and remarkable thing I’ve ever done.”

“I’m blessed that Ernie Merrick came on board. We brought in some great players, we developed some great talent and I’m very proud of that unique opportunity.”

Whilst a fantastic achievement, it would pale in comparison to the proudest moment in his football career.

“I can close my eyes and think about my first game for the Socceroos, standing on the pitch before the game against Greece in Melbourne.

“When you stand there with a green and gold shirt on and the national anthem plays, the hair on the back of your neck stands up.

“And then, you realise you’ve got an opportunity to represent your country.

“I’ve got a lot of things to be proud about in the game, but that for me is by far and away perhaps the best day.”

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Build a home, create a culture: How do we secure the Socceroos as global competitors?

The Socceroos kicked off their World Cup campaign with a convincing 2-0 win over Turkey. It was an important win for their tournament ambitions, but also a statement about their quality on the world stage. It is time that we built a facility to ensure this quality is nurtured, not stifled.

Otherwise, we risk falling behind.

 

One of four…

Australia’s Men’s National Team currently sits as the 23rd-ranked team in the world in the official FIFA rankings. The Matildas, meanwhile, are the 15th highest-ranked women’s team.

This year is also the sixth consecutive FIFA Men’s World Cup featuring the Socceroos, confirming their position as a regular competitor in the most prestigious tournament in world football.

So why is it, despite these undeniably positive reflections of Australia’s growth in international football, that the Socceroos are still homeless?

At the 2022 FIFA Men’s World Cup in Qatar, Australia was one of four competing teams (a list featuring Denmark, Poland and Senegal) without a national base. In 2024, former Socceroos coach Graham Arnold described the team as “homeless” ahead of the World Cup qualifiers.

But four years on from the tournament’s last edition, the situations remains the same. And the world is taking notice.

 

A letter to the PM

In April this year, FIFA reportedly wrote to Australian Prime Minister, Anthony Albanese, encouraging the construction of a permanent home for football in the country.

The letter reflects concerns within the governing body that Australia, despite being so present in international football throughout the past 25 years, may fall behind the rest of the pack.

When we look at the talent in the current squad, Australia is by no means an emerging football economy. But commercial and infrastructural limitations in the landscape mean this talent is under-appreciated.

Nevertheless, it is a nation which regularly proves it can compete – and win – on the biggest stage. This we saw only a few days ago.

Which is why the players, coaches and staff representing the nation deserve a permanent facility which reflects, nurtures and inspires talent and competition. The survival of the landscape depends on it.

 

The investment question

Investment into football – from grassroots to professional levels – continues to be at the crux of national debate on how to secure football’s future in Australia.

In a conversation between Soccerscene and Melbourne-based community club, Sunbury United FC, infrastructure and facility-sharing challenges emphasised common grievances for many grassroots clubs.

The issue, therefore, is spread across the nation’s football pyramid. And prompts an uncomfortable question about future investments:

If even the Socceroos continue to share their current base, Leichhardt Oval, with various teams across rugby league and soccer, how can we ever expect clubs further down the pyramid to avoid similar fates?

The past few years, however, have fortunately seen improved investment into the women’s game in Australia – particularly embodied by the ‘Home of the Matildas’.

The result of a $101.1 million investment by the Victorian Government in collaboration with La Trobe University and the Federal Government, the facility boasts elite training features including premium FIFA-standard pitches, multiple changing rooms, a high-performance gym, a sports science lab and more.

This was a welcome and vital boost ahead of the 2023 FIFA Women’s World Cup which took place in Australia. Now, ever-increasing participation and pride are synonymous with women’s football, and the numbers confirm it.

In 2023, women and girls represented 190,746 participants across social, outdoor, fustal and registered football. In 2025, this increased to 231,435. It proves that, with the arrival of purposeful investment at the top, comes the spread of a football culture across the nation.

 

Aligning practical and cultural benefits

But what would a potential facility for the Socceroos actually look like? And what are the benefits?

When considering similar projects, we can look to both Japan and England as distinct examples of how a national base for football can unite practical, social and cultural benefits.

St George’s Park – England

Built in 2012, England’s base at St George’s Park is a masterclass in using facilities to establish a centre for industry cohesion and community impact.

As a centre of excellence, St George’s Park holds 14 outdoor pitches, a fustal arena, and hosts coaching and medical courses. It welcomes 28 teams across men’s, women’s, youth and para football, representing a place of unity and alignment for the entire football community.

Furthermore, the ‘Play Like the Pride’ program offers grassroots participants and school students the chance to experience the elite facilities for a day, showing how facilities can serve to connect young players to the world of their professional idols and foster real passion for the game.

JFA J-Village – Japan

The J-Village – beyond being a state-of-the-art football training centre – shows why a home for football can positively impact the community.

After being used as a support base for the nuclear power plant accident following the 2011 Great East Japan Earthquake, the venue now holds a deeply important place in the memory of Fukishima. As a result, upon resuming full operations in 2019, the facility – and the football development within it – represented a sense of perseverance, reconstruction and unity.

And through hotels and public transportation links, the J-Village also welcomes tourists and business travellers, encouraging more people to step into the world of football in Japan.

One venue, therefore, can give rise to an essential part of a thriving football landscape: culture. A culture for participation, community outreach, and elite development.

 

Final thoughts

The focus of the summer will no doubt be how the Socceroos perform on the pitch. And with homes, offices, and public spaces brimming with enthusiastic support, the sense of national pride is irresistible.

But for all the positive sentiment currently taking hold of the nation, there will come a time when Australia’s World Cup run is over, at which point an all-important question must be asked:

How do we move forward?

We move forward by transforming buzz into an aligned vision, commitment to nurturing talent, and a desire to establish a real footballing culture across the nation.

The first step to building this culture? Building a home from which it can thrive.

If Australia Wants to Be a Football Nation, We Need to Stop Scheduling Against the Socceroos

Jake Stringer isn’t a football analyst, a broadcaster or a football administrator.

Yet this week, he articulated a frustration many Australian football fans have felt for decades.

Following Australia’s opening match at the FIFA World Cup, the former AFL star labelled it a “disgrace” that AFL fixtures were scheduled head-to-head with the Socceroos, questioning why Australian sport would compete with one of the country’s most important sporting events rather than embrace it.

Whether you agree with Stringer or not, his comments touch on a much larger issue.

For all the discussion about football’s growth in Australia, the game still struggles to receive the national recognition afforded to comparable moments in other sports.

The Socceroos are not simply another national team.

They are Australia’s most globally relevant sporting side.

The argument that football remains a niche sport in Australia becomes increasingly difficult to sustain when the Socceroos take the field.

Their opening World Cup victory over Türkiye attracted a total television audience of 4.78 million Australians, with an average audience exceeding three million across SBS and SBS On Demand. SBS confirmed it was the third most-watched free-to-air event of 2026, while World Cup coverage had already reached more than eight million Australians during the tournament.

These are not football numbers.

They are national event numbers.

The Socceroos’ 2-0 victory, powered by goals from Nestory Irankunda and Connor Metcalfe, generated nationwide interest that extended far beyond football’s traditional supporter base. It was one of those increasingly rare sporting occasions capable of capturing the attention of millions of Australians simultaneously.

When an event is attracting audiences measured in the millions and commanding national attention, it ceases to be simply a football fixture. It becomes a moment of national significance.

Now the question is why Australian sport still struggles to treat one of its most globally relevant teams as a national asset rather than a competitor.

The argument from competing codes is usually straightforward: schedules are set years in advance, broadcasters have obligations, and domestic competitions cannot simply stop every time the Socceroos play.

That is true.

But there is a significant difference between maintaining a schedule and actively competing against a national moment.

Other sporting nations understand this distinction.

When major national teams compete on the world’s biggest stage, rival sports often find ways to accommodate, promote or at the very least avoid directly undermining the occasion. Not because they are required to, but because there is an understanding that national representation transcends code wars.

In the United States, the NBA adjusted its 2026 Finals schedule to avoid a direct clash with the USMNT’s opening FIFA World Cup match against Paraguay. It was not a charitable act towards football, but a recognition that a home World Cup creates a national sporting moment too significant to ignore.

That is the point Australia still struggles to grasp.

When the Socceroos play on the world stage, it should not be treated as just another football broadcast competing for space. It should be viewed as a national event.

One that rival codes can acknowledge without diminishing themselves.

 

Missed opportunities

The irony of the current approach is that everyone loses.

Football loses potential viewers and momentum.

Competing codes lose the opportunity to align themselves with a rare moment of national unity.

Most importantly, Australian sport misses the chance to present itself as a collective ecosystem rather than a collection of competing tribes.

This is particularly significant as Australia prepares for one of the most important decades in its sporting history.

Australia’s football rise

The Socceroos have now qualified for six consecutive FIFA World Cups and continue to build on the momentum generated by their remarkable run in Qatar. Under Tony Popovic, expectations are growing that Australia can once again challenge on the world stage.

At the same time, football participation continues to rise nationally, women’s football is experiencing unprecedented growth, and Australia is positioning itself as a major player in the global game.

Yet moments that should be celebrated nationally still feel like they require justification.

Perhaps that is why Stringer’s comments resonated.

They did not come from a football insider defending his own code.

They came from someone outside the game looking in and questioning why Australia would choose competition over collaboration when the Socceroos are representing the nation.

The real conversation is not whether one AFL round should move or whether broadcasters should alter their programming.

The question is much bigger.

If we genuinely believe football has a place at the centre of Australia’s sporting landscape, then our biggest football moments should be treated as national sporting occasions—not just football occasions.

Until that happens, Australian football will continue fighting a battle that most football nations settled long ago.

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