Gary Cole: There is no better time than now to unify the game

Socceroos great Gary Cole feels it is now time to “find a way to heal” the wounds of the past and move forward for the good of the game.

In a wide-ranging interview with Soccerscene, the former NSL striker believes FFA CEO James Johnson is the right man to lead Australian football into a new era, incorporating “the best of both” the old NSL and A-League.

“I think James has been an absolute breath of fresh air,” he said.

“You couldn’t have wished a worse start on a person to take over that role.

“My hat’s off to him and I just can’t applaud him enough for the start he has made and his willingness to listen and engage.”

Cole remains involved with the game in some capacity, after being elected as a member of Football Coaches Australia’s Executive Committee, late last year.

The 64-year-old has a strong belief that coaching education in Australia needs to improve and was a major factor behind his decision to put his name forward for FCA.

“Coaches have never had a seat at the table (in the game) for the last 30 odd years,” Cole said.

“Today (with FCA), we’ve got a good working relationship with James, Chris Nikou and the FFA board.

“We are talking regularly, having zoom meetings; they understand that coaches are an important part of the game. It’s absolutely terrific.”

Throughout his coaching career, Cole would go on to be an assistant to Socceroos coach Frank Arok, as well as managing various clubs in the old National Soccer League and Victorian Premier League.

The ex-Heidelberg player admits he was fortunate to land his first coaching gig, as an assistant to Ron Smith at the AIS in 1987.

“I was always going to go into coaching and I was incredibly lucky that in my last year of playing as a 30-year-old at Preston, I went and did my Senior License (equivalent of an A Coaching License today).

“That was at the end of my career, then within six months I applied for and accepted a role as Ron’s assistant at the AIS. So that was absolutely incredible.

“At the age of 30 I had a full-time job in coaching and I have to say at the time I didn’t realise how lucky I was to do that.”

The mentorship he received and experience he gained from working alongside Smith, has led Cole to question the way Australia develops coaches in recent times.

“I had an incredible coach and mentor in Ron who I worked with day in, day out. So, not only did I just complete a coaching license, I got to practice on a daily basis with someone there who would coach me as a coach and answer my questions.

“When I left and came back to Victoria because my mum developed cancer, I coached Heidelberg in the old NSL and I still had my coaching mentor on the other end of the phone.

“Nowadays, most modern coaches don’t have that.

“We’ve done a terrific job at getting thousands of coaches through coaching courses. But, getting a coaching license is a bit like being an 18-year-old and getting your driver’s license, it gives you access to the roads but it doesn’t make you a great driver.”

The AIS program was recently brought back into focus after a panel of six former ‘golden generation’ Socceroos heralded the setup and its role in their football development, in a recent Optus Sport discussion.

Cole echoed their sentiments claiming “It was integral to the development of players at that point in time.”

“Those guys all had wonderful talent but what Ron Smith did was turn the AIS into perhaps the best professional finishing school for athletes that we have ever seen.

“It was a wonderful opportunity for both players and coaches to develop and I was very sorry to see it go.”

When quizzed on the possibility of a reformation of the program, the Socceroos goal scorer believes the ship has sailed on that front, due to the current structure implemented in the game.

“Most countries around the world now have some sort of national coaching setup and some of those have a system like Clairefontaine in France, which is still there,” he said.

“But we are so different.”

According to the former Socceroos assistant, a country such as Belgium which is much smaller in size, makes it significantly easier to introduce a national setup.

That’s not the case in Australia, however.

“Here, we are so vast in distance and travel. I think it would be very difficult, because the model has been…to help A-League clubs develop academies and then…help NPL clubs develop academies.

“There are challenges around the depth and quality of the coaching talent, as well as getting kids in there. It’s not simple to answer.”

After an extremely decorated playing career in the NSL and the Socceroos, Cole looks back fondly on his time in the old national competition.

Memories of his playing days at Heidelberg stick out vividly in his mind, particularly the large crowds that would gather for matches against South Melbourne.

“It was a tough competition, played in smaller stadiums. We would have 15, 20, 25,000 people at Middle Park or Olympic Park (against South Melbourne).

“It was a real derby like Liverpool against Everton. You could have a terrible season, but if you won the derby then you are everyone’s hero.

“There was a great passion to it.”

Most NSL clubs at the time were ethnically based, which created distinct atmospheres at the grounds.

“You can remember the sights and sounds,” Cole said.

“Will Hastie (Executive Manager of Football at FV) and I were having a conversation last year, (saying) you could remember the smells from the different cultures.

“That multicultural background that it gave us was absolutely incredible.”

Cole described the transition between the end of the NSL and start of the A-League as a divisive period, which the game must now, after 15 years, finally try to put to bed.

“I loved the NSL, but so much was made out of the crowd trouble. It was bad at different times and that was a part of killing it off unfortunately.

“But by the same token, (when the A-League was created) it became ‘old soccer against new football’. It drove a stake in the heart of the game and developed this disconnect straight away.

“Not only because the (NSL) clubs couldn’t play in the top division, but we did away with the history. It was like the history of Australian football, for a long time, kicked off in 2004.”

In that year, Cole was appointed Melbourne Victory’s inaugural Football Operations Manager, a position he would hold for seven years, with the Victory winning two championships in that time.

There were certainly challenges in that period, including a board which was initially not comprised of football people.

Speaking about his time at Victory, Cole said it was “perhaps the most exciting and remarkable thing I’ve ever done.”

“I’m blessed that Ernie Merrick came on board. We brought in some great players, we developed some great talent and I’m very proud of that unique opportunity.”

Whilst a fantastic achievement, it would pale in comparison to the proudest moment in his football career.

“I can close my eyes and think about my first game for the Socceroos, standing on the pitch before the game against Greece in Melbourne.

“When you stand there with a green and gold shirt on and the national anthem plays, the hair on the back of your neck stands up.

“And then, you realise you’ve got an opportunity to represent your country.

“I’ve got a lot of things to be proud about in the game, but that for me is by far and away perhaps the best day.”

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Mastering Influence: FVBL’s Networking Event Set to Empower Football Leaders

Football Victoria (FV) Business League powered by Sharp EIT Solutions opens its 2026 calendar with an event that addresses a core driver of success in sport and business: “The Power of Persuasion & Influence.” FV convenes a distinguished panel of leaders for an evening dedicated to real-world leadership, advanced negotiation tactics, and practical perspectives directly informed by top-level experience.

The Speakers

David Stevenson, CEO of the National Basketball League and “The Dealmaker,” brings more than twenty-five years of executive leadership to the discussion. His track record includes transformative commercial and operational roles at Nike, where he served as Vice President across multiple global business units, and at the AFL, where he led industry-defining initiatives such as Gather Round and AFL Finals. As CEO of the Western Bulldogs, Stevenson oversaw a landmark premiership year and drove record membership and revenue growth. Most recently, he has positioned the NBL as the fastest growing sports league in Australia, securing major broadcast partnerships and expanding fan engagement across the region.

Belinda Neil, “The Behavioural Expert,” offers unparalleled expertise in communication and crisis management. With eighteen years serving in the NSW Police, including roles as Hostage Negotiator, Undercover Operative, and Homicide Detective, she has cultivated advanced skills in behavioural analysis, conflict resolution and team leadership under pressure. Her post-policing career as an acclaimed author and sought-after corporate trainer further extends her impact, equipping organisations to manage critical negotiations and complex stakeholder interactions.

 

The panel will soon add “The Communicator,” a leader renowned in elite sports coaching, with an announcement forthcoming from Football Victoria.

FV Business League continues to provide a platform for senior decision-makers and professionals to access actionable strategies and genuine insight from proven leaders. Attendees will benefit from practical knowledge to elevate negotiation, leadership, and organisational influence across all commercial and sporting domains. Tickets are out now for April 24th at The Edge, Melbourne CBD.

The Participation Boom Councils Didn’t Plan For Is Hitting Football Hard

Football in Australia isn’t being held back by passion, participation, or community support. It’s being held back by local government failure. From a CEO perspective, the warning signs are no longer subtle — they’re screaming. Confidence towards councils is collapsing, clubs are done believing the rhetoric, and the people carrying the game every weekend are telling us the same thing: councils don’t understand football, don’t consult properly, and don’t plan for growth. This isn’t opinion anymore. It’s measurable. And it should embarrass every policymaker in the country.

Football in Australia isn’t struggling because of a lack of passion. It isn’t struggling because communities don’t care. And it certainly isn’t struggling because participation is declining.

Football is struggling because, at the local government level, confidence is collapsing. What is more, the people closest to the game can feel it.

Soccerscene’s latest survey on council readiness and football planning shows something deeply confronting: trust in councils is at its lowest point, and clubs no longer believe the rhetoric. Councils frequently speak about “supporting the world game” and “investing in community sport,” but the data tells a different story.

The people building the game every weekend, people such as presidents, coaches, volunteers and administrators, are telling us councils do not understand football demand, do not consult effectively, and do not plan for long-term growth. And that’s not an emotional opinion. It’s now measurable.

In our survey, over 61% of respondents said their council has limited or no understanding of football participation demand. Consultation outcomes were even worse: 74% said council consultation is inconsistent or ineffective. And when asked if facilities are being planned with long-term growth in mind, the answer should stop every policymaker in their tracks: more than 71% said planning is short-term or non-existent.

Results graphic from Soccerscene’s January industry survey:

This is not a small problem. This is a national warning sign.

Football is not a niche sport. It’s the world’s sport

Councils across Australia are making decisions as if football is still an emerging code, competing for scraps. That thinking is decades out of date.

Football is not only Australia’s largest participation sport in many communities – it is also part of the global economy of sport, the largest sport market on earth, and a cultural engine that connects Australia to Asia, Europe, Africa and the Americas.

When councils underinvest in football infrastructure, they’re not just failing local clubs. They’re failing an entire economic pipeline: participation growth, player development, coaching pathways, community engagement, multicultural integration, women’s sport, health outcomes, events, tourism, and commercial opportunity.

And yet, football is still treated as the code that should “make do”.

The Glenferrie Oval case: a perfect example of the imbalance.

Take the redevelopment of Glenferrie Oval and the historic Michael Tuck Stand in Hawthorn.

This is a major project with a total estimated investment of approximately $30 million, with the City of Boroondara allocating $29.47 million over four years to transform the site into a premier hub for women’s and junior AFL.

Let’s be clear: there is nothing wrong with investing in women’s sport. In fact, it’s essential.

But this investment is also a symbol of something football people have been saying quietly for years: councils understand AFL. Councils prioritise AFL. Councils know how to justify AFL.

They don’t do the same for football, despite its participation scale, multicultural reach, and global relevance.

Across the country, football clubs are being told there is “no funding,” that “planning takes time,” or that facilities “can’t be upgraded yet.” Meanwhile, we see multi-million-dollar grandstands, boutique ovals, and legacy infrastructure funded and delivered for other codes.

Football isn’t asking for special treatment.

Football is asking for fair treatment based on reality.

Councils are stuck in a domestic mindset – while football is global.

Here is the core issue: local councils are making decisions through a domestic sporting lens, while football operates in a global one.

Football isn’t just a Saturday sport. It’s a worldwide industry with elite pathways, commercial frameworks, international investment, and an ecosystem that Australia must compete within.

If councils don’t understand this, they will keep making decisions that shrink our competitiveness.

And this is where the stakes become real.

Australia is not only competing against itself. We are competing against countries like Japan and South Korea, who treat football as a national asset. They don’t leave football infrastructure to fragmented local decision-making without a clear national framework. They invest strategically, align education with delivery, and build systems that create long-term advantage.

We cannot keep pretending we are in the same conversation globally while our local facilities remain stuck in the past.

Clubs are carrying the burden – and it’s breaking the system.

The survey results point to a harsh reality: football clubs feel like they are carrying the weight of growth alone.

When asked what the biggest council-related challenge is, nearly 49% said funding is not prioritised, while others pointed to poor facility design, limited engagement, and slow planning processes.

This isn’t just an inconvenience.

It is creating volunteer burnout, club debt, stagnation in women’s participation, and barriers to junior growth. It is forcing clubs into survival mode – patching up grounds, sharing overcrowded facilities, and trying to grow in spaces that were never designed for modern football demand.

And when planning is short-term, the problem compounds. Councils aren’t just falling behind- they’re building the wrong solutions.

So what do we do? We stop reacting and start leading.

Football cannot keep waiting for councils to “get it” organically. That approach has failed.

What we need now is a national strategic response that is structured, intelligent, and relentless.

This is where football must learn from high-performing football nations  not just on the pitch, but in governance, philosophy, and decision-making.

A powerful example is Korea’s “Made in Korea” project, which was built to identify structural gaps, align stakeholders, and create a unified development philosophy. It wasn’t just a technical framework, it was a national alignment strategy.

Australia needs the off-field equivalent.

A National Football Facilities & Readiness Taskforce.

I believe the time has come to establish a National Football Facilities & Readiness Taskforce, made up of the most capable minds across the game and beyond it.

Not another committee. Not another meeting group.

A taskforce.

It should include leaders from football, infrastructure, urban planning, commercial strategy, government relations, and corporate Australia. We should be selecting the most intelligent and effective people in the country, not based on titles, but based on outcomes.

This taskforce should have one clear mission:

Educate, influence, and reshape how councils plan, consult, and invest in football infrastructure.

Alongside a taskforce, we need long-term strategic working groups embedded across the states, designed to:

educate councils on football participation demand and growth forecasting

standardise best-practice facility design and future-proofing

create consistent consultation frameworks

align football investment with economic, health and multicultural outcomes

build a national narrative that football is an asset rather than a cost

Because right now, the survey shows councils aren’t prioritising football for economic reasons. In fact, only 2.56% of respondents said councils should prioritise football due to economic benefits. This is not because it isn’t true, but because councils haven’t been educated to see football that way.

That is a failure of strategy, not a failure of the game.

This is bigger than facilities – it’s about Australia’s place in the world game.

If we want to be taken seriously as a football nation, we must build a country that treats football seriously.

Not just at elite level.

At local level – where the entire pyramid begins.

The message from the survey is blunt: football’s confidence in councils is collapsing. But within that truth is also an opportunity.

Because when trust hits its lowest point, change becomes possible.

The next step is ours.

We either continue accepting a system that doesn’t understand the world game – or we build one that does.

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