Genius Sports continue data collection for English and Scottish Leagues

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Genius Sports
Image credit: Genius Sports

Football DataCo, the owner of the data rights for UK football, has awarded Genius Sports Limited (Genius Sports) a significant new expansion and extension of its unique low latency official data agreement.

In accordance with the terms of the agreement, Genius Sports has expanded its long-standing collaboration with Football DataCo to become the sole official provider of low latency live data for the English Premier League (EPL), English Football League (EFL), and Scottish Professional Football League (SPFL) to the world’s sports betting industry.

Since the beginning of the 2019 season, Genius Sports has been the exclusive supplier of low latency official data for more than 4,000 UK football matches every season to hundreds of licensed sports books globally. The extended collaboration will last through to the end of the 2024–2025 campaign.

This forms part of Genius Sports’ portfolio of covering hundreds of sports and media brands worldwide.

With its outstanding Second Spectrum technology, Genius Sports has expanded its collaboration to record sub-second, skeletal tracking data for all Sky Bet EFL Championship and Championship Play-Off matches.

The data generated from the partnership enables Second Spectrum augmentation technology to create automated, real time enhanced graphics based on optical on-pitch data featuring advanced team and player insights such as shot velocity, player speed, positional data, and much more. Where broadcasters choose, these unique data-driven broadcast overlays can augment the fan experience by providing highly personalised viewing options for all fans, however and wherever they watch the game.

Adrian Ford, General Manager of Football DataCo stated via press release:

“Genius Sports and Second Spectrum continue to generate first class data and provide innovative solutions for a variety of Football DataCo’s stakeholders, the technology is improving all the time, extending the creative use of data to improve the presentation of English and Scottish football,” he said.

Mark Locke, CEO of Genius Sports added via press release:

“The Premier League is the most popular league in world sport and Genius Sports has created the fastest, most accurate and secure feed on UK football to power first-class products for sports books around the world,” he said.

The partnership extension sees Genius continue to power innovation and are now expanding to include a suite of AI-powered Second Spectrum Tracking Data technology for the EFL Championship and Premier League.

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IMG takes commercial lead on inaugural FIFA ASEAN Cup

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Image Credit: Vietnam Football Federation

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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