Genius Sports continue data collection for English and Scottish Leagues

Genius Sports

Football DataCo, the owner of the data rights for UK football, has awarded Genius Sports Limited (Genius Sports) a significant new expansion and extension of its unique low latency official data agreement.

In accordance with the terms of the agreement, Genius Sports has expanded its long-standing collaboration with Football DataCo to become the sole official provider of low latency live data for the English Premier League (EPL), English Football League (EFL), and Scottish Professional Football League (SPFL) to the world’s sports betting industry.

Since the beginning of the 2019 season, Genius Sports has been the exclusive supplier of low latency official data for more than 4,000 UK football matches every season to hundreds of licensed sports books globally. The extended collaboration will last through to the end of the 2024–2025 campaign.

This forms part of Genius Sports’ portfolio of covering hundreds of sports and media brands worldwide.

With its outstanding Second Spectrum technology, Genius Sports has expanded its collaboration to record sub-second, skeletal tracking data for all Sky Bet EFL Championship and Championship Play-Off matches.

The data generated from the partnership enables Second Spectrum augmentation technology to create automated, real time enhanced graphics based on optical on-pitch data featuring advanced team and player insights such as shot velocity, player speed, positional data, and much more. Where broadcasters choose, these unique data-driven broadcast overlays can augment the fan experience by providing highly personalised viewing options for all fans, however and wherever they watch the game.

Adrian Ford, General Manager of Football DataCo stated via press release:

“Genius Sports and Second Spectrum continue to generate first class data and provide innovative solutions for a variety of Football DataCo’s stakeholders, the technology is improving all the time, extending the creative use of data to improve the presentation of English and Scottish football,” he said.

Mark Locke, CEO of Genius Sports added via press release:

“The Premier League is the most popular league in world sport and Genius Sports has created the fastest, most accurate and secure feed on UK football to power first-class products for sports books around the world,” he said.

The partnership extension sees Genius continue to power innovation and are now expanding to include a suite of AI-powered Second Spectrum Tracking Data technology for the EFL Championship and Premier League.

Newcastle Jets’ new owners add key pieces for upcoming season

Newcastle Jets’ new owners, Maverick Sports Partners, have hired Ken Schembri as General Manager of Football and Ben Hawes as General Manager of Commercial, Digital and Marketing for this upcoming season.

The appointment of Schembri and Hawes reaffirms Maverick Sports Partners’ intent to invest in high-quality resources, which should excite Newcastle fans for this upcoming season.

Schembri had previously worked with the reigning champions, the Central Coast Mariners, being an essential part of establishing the Central Coast Mariners Football Academy and their Centre of Excellence when he joined in 2014.

Schembri will manage the A-League Men’s roster, oversee player performance and development, and handle recruitment for all football departments.

The Mariner’s Academy has produced many young and exciting Australian talent including Garang Kuol and Max Balard who have all gone to join clubs in Europe after their time in Gosford. Schembri has most recently played a key role in Central Coast’s recent success as Head of Football.

Maverick Sports Partners Director Maurice Bisetto commented about the new additions.

“We are excited to have both Ken and Ben join the Newcastle Jets team. They will be integral to the strategy and direction of the Club’s New Era, providing expertise and support, on and off the pitch,” said Bisetto in a club statement.

These two joined the Jets after the club were bought by the Australian company only last month.

Hawes has prior experience in Sponsorship, Marketing and Content roles at the National Rugby League, Sportsbet, BlueBet and Sydney FC.

Hawes will focus on expanding and diversifying the clubs commercial revenue streams which includes growing the sponsorship portfolio. He will also deal with commercialising the club’s digital channels as well as implementing new marketing and fan engagement strategies.

Due to these recent moves, Newcastle have the potential to produce exciting Australian talent and grow its brand across the league which will help the club continue to improve both on and off the pitch and ultimately strengthen their stability for future seasons.

Football Coaches Australia and Martyn Buckie team up for ‘Benefits of Micro Coaching Sessions’

Football Coaches Australia (FCA) and Martyn Buckie will host an online session on Monday, July 29 at 7:30pm AEST.

As part of ‘Benefits of Micro Coaching Sessions’, Buckie will present insights on the benefits of micro coaching sessions for children and youth coaches.

Coaches will get a full understanding on what ‘Micro Sessions’ are and how to implement them into training sessions. He will explain the benefits they provide to both players and coaches and how to design effective ‘Micro Session’ practices.

Buckie is currently the ‘Grassroots Coach Education and Development Manager’ with the Scottish Football Association. He is a UEFA A Licence and Scotttish Advanced Children’s Licence holder. In addition, he is also the advanced Children’s Licence Tutor and Course Manager.

He has a wealth of practical coaching experience as Academy Coach at both Stenhousemuir FC and Falkirk FC.

Attendance to this event will qualify for one-hour CPD with Football Australia.

Sign up via Eventbrite:

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