Genius Sports extend UK betting data deal with FootballCo

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Image via Genius Sports

Genius Sports has won the bidding war to extend its official betting data partnership with Football DataCo (FDC), which holds data rights to the English Premier League (EPL).

The deal – which is set to expire this year – is close to being extended by an additional five-year term from 2025 to 2029.

With this deal, Genius will continue to collect, license and distribute official live betting data from the English Premier League.

Genius Sports is a UK based sports data company that provides data management, video streaming and integrity services to sports leagues, bookmakers and media companies.

The company was founded in 2016 and very quickly rose to prominence with huge deals in multiple countries across many sports. These include NCAA Basketball, NASCAR and NFL in America on top of their deals with FIBA and Canadian Football League. The company specialise in Football, controlling multiple leagues in the UK as well as the Argentina Superliga and all three German Football divisions.

Genius Sports in collaboration with FDC will continue to take over data in all FDC-licenced leagues such as the Championship, League One and League Two, as well as all leagues overseen by the Scottish Professional Football League (SPFL), including the Scottish Premiership.

This new deal will see Genius Sports continue to distribute data from over 4,000 UK football fixtures per season in both the media and betting sectors.

Opta currently also have a partnership with Football DataCo, and they deal with distributing data to league media teams to use but they don’t delve in the betting market like Genius does.

In 2023, Genius Data saw a 31.1% rise in revenue in their Betting Technology, Content & Services segment which was responsible for over AU$418.8 mil in total revenue.

The sports data and technology business said the deal is still subject to approval from the leagues and their respective clubs.

Whilst the gambling data distribution has moral implications in itself, this deal isn’t all negative for viewers, with Genius also continuing to work hand in hand with Premier League Productions to enhance live broadcasts for fans with a range of interesting analytics that will heighten the overall viewing experience.

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Football Queensland and SW Brokerage begin new partnership

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Image credit: Wirestock Creators / Shutterstock.com

In an announcement made on Tuesday, Football Queensland revealed that SW Brokerage will become their new Official Financial Wellbeing Partner.

A partnership for on and off the pitch

By collaborating with SW Brokerage, Football Queensland now has an immensely experienced and knowledgable partner capable of pushing them towards their financial goals.

Football Queensland CEO, Robert Cavallucci, revealed his confidence that such an alliance will bring huge benefits to clubs and participants in Queensland.

“We’re delighted to welcome SW Brokerage to support our participants across the state to better understand the financial products and services they can benefit from through tailored financial education guides, articles and webinars,” Cavallucci said via official press release.

“As a Residential, Commercial and Business brokerage, SW Brokerage provides services for a variety of clients from first home buyers to commercial loans, SMSF lending and more, and bring a wealth of knowledge for our football community to tap into.”

As Football Queensland continues to form partnerships which can maximise growth and sustainability in the seasons to come, it is no wonder why bringing SW Brokerage on board is seen with such pride.

 

The foundations for a sustainable future

News of collaboration between SW Brokerage and Football Queensland represents another huge milestone for Football Queensland’s future.

In the last two months alone, Football Queensland revealed three partnership agreements, all of which reflect an ambition to support long-term growth across the region’s football pyramid.

  • Restore Function Physiotherapy – Official Physiotherapy Partner
  • BildGroup – Official Infrastructure and Surfacing Partner
  • SW Brokerage – Official Financial Wellbeing Partner

Additionally, if Queensland’s football community is to lay the foundations for future generations of players, coaches and industry leaders, partnerships of this nature will be essential.

They are not established as simple, short-term collaborations, but are effective alliances which can bring real benefits to all involved in the region’s football community.

About SW Brokerage

With over 100 years of combined experience, SW Brokerage is a trusted team of experienced professionals offering help and guidance with a multitude of financial solutions.

They offer services across residential, commercial, business, SMSF, medical and construction lending. However, despite their obvious financial prowess, they also valuable a personal approach. The team ensures that processes are simple and tailored to their clients needs and financial goals.

For more information about SW Brokerage, click here. 

Football Victoria Announces 2026 Country Championships To Be Held in Geelong

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Image Credit: Football Geelong

Football Victoria (FV) is delighted to confirm that the 2026 Football Victoria Country Championships will be staged in Geelong from June 6-8, 2026.

Over three days, the state’s top regional footballers will compete at Stead Park and Myers Reserve, home to Geelong SC and Geelong Rangers.

The Championships enter their second year under FV’s direct management. This marks the first event since the new regional football model launched in December 2025. Last year, Albury-Wodonga set a new standard. The event drew 4,000 visitors, 69 teams, and more than 1,200 players from across Victoria.

This year, eight regions converge at Geelong. Players, coaches, officials, and families will gather for one of the most anticipated tournaments in the competition’s 40-year history. The Championships remain central to FV’s talent identification strategy. Regional players have a prime opportunity to impress FV’s Talent ID team.

Regional Development Manager Lauren Stevens said she is proud to oversee the event for a second year. “This is the biggest annual celebration of regional playing talent. We’re thrilled to bring the Country Championships to Geelong in 2026,” Stevens said. “With great venues and strong support from the City of Greater Geelong, Football Victoria Geelong, Geelong SC, and Geelong Rangers, this will be an enormous event. We look forward to welcoming every region for a special weekend of football.”

CEO Dan Birrell highlighted the Championships’ vital role for regional football and the FV talent pathway. “This tournament remains one of Victoria’s longest-running football events. It’s a key pillar in our talent identification program. I look forward to celebrating another outstanding Championships with the regional football community.”

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