With the German UEFA Euro 2024 tournament swiftly approaching, long-time supporter of German football – poultry producer Wiesenhof – has been selected as the latest national sponsor for the continental tournament.
The Euros is a huge tournament not only in Europe but globally and with the eyes of the world fixed on Germany for their largest sporting tournament since the 2006 FIFA World Cup the selection of sponsors has been a hotly contested.
Wiesenhof is Germany’s largest poultry manufacturer and the fourth largest in Europe.
The company has been a long-time supporter of German football and under the partnership will provide fans with daily opportunities to win VIP tickets to the Euros.
Through this promotion more than 1,000 tickets will be awarded to fans across the nation as the tournament take place across 10 cities.
Wiesenhof will also offer from 1 January 2024 across several of their products including the companies vegan line participation codes for customers to go into the draw to win VIP tickets.
The company will also offer ticket raffles on their social media as well as through third party promotion.
Speaking on the newly announced partnership, UEFA Marketing Director Guy-Laurent Epstein expressed excitement for the fans.
“We are pleased to announce our partnership with Wiesenhof for UEFA Euro 2024. Through extensive retail activations in Germany and special promotions, this collaboration will offer fans a chance to win hundreds of tickets to join us at the heart of the most outstanding football action of the summer,” he said via press release.
“These events, kicking off in early 2024, will celebrate the game of football and serve as an excellent prelude to what is poised to be another captivating European championship.”
Head of Marketing at the PHW group, Dr Ingo Stryck, mirrored this excitement and reassured fans of the opportunity for tickets that will be available.
“UEFA EURO 2024 will not only thrill passionate football fans from Germany and all over Europe, but will enthral everyone, and so we are proud to become an official national partner of this great competition,” he said via press release.
“We are especially pleased that we can share this enthusiasm by providing unforgettable live experiences to customers and fans through various raffles and competitions.”
This new deal is a great opportunity for German fans and will help boost the profile of German produce as the tournament gets under way in the middle of next year.
It is great to see a large international tournament support domestic business and as Wiesenhof joins other quintessential German brands like Bitburger it is a great sign that this contest will provide fans across the world with a unique look into German culture alongside world class football.