German poultry specalist Wiesenhof picked as UEFA Euro 2024 national partner

Avatar
Wiesenhof and UEFA Euro 2024
Editorial credit: Dziurek / Shutterstock.com

With the German UEFA Euro 2024 tournament swiftly approaching, long-time supporter of German football – poultry producer Wiesenhof – has been selected as the latest national sponsor for the continental tournament.

The Euros is a huge tournament not only in Europe but globally and with the eyes of the world fixed on Germany for their largest sporting tournament since the 2006 FIFA World Cup the selection of sponsors has been a hotly contested.

Wiesenhof is Germany’s largest poultry manufacturer and the fourth largest in Europe.

The company has been a long-time supporter of German football and under the partnership will provide fans with daily opportunities to win VIP tickets to the Euros.

Through this promotion more than 1,000 tickets will be awarded to fans across the nation as the tournament take place across 10 cities.

Wiesenhof will also offer from 1 January 2024 across several of their products including the companies vegan line participation codes for customers to go into the draw to win VIP tickets.

The company will also offer ticket raffles on their social media as well as through third party promotion.

Speaking on the newly announced partnership, UEFA Marketing Director Guy-Laurent Epstein expressed excitement for the fans.

“We are pleased to announce our partnership with Wiesenhof for UEFA Euro 2024. Through extensive retail activations in Germany and special promotions, this collaboration will offer fans a chance to win hundreds of tickets to join us at the heart of the most outstanding football action of the summer,” he said via press release.

“These events, kicking off in early 2024, will celebrate the game of football and serve as an excellent prelude to what is poised to be another captivating European championship.”

Head of Marketing at the PHW group, Dr Ingo Stryck, mirrored this excitement and reassured fans of the opportunity for tickets that will be available.

“UEFA EURO 2024 will not only thrill passionate football fans from Germany and all over Europe, but will enthral everyone, and so we are proud to become an official national partner of this great competition,” he said via press release.

“We are especially pleased that we can share this enthusiasm by providing unforgettable live experiences to customers and fans through various raffles and competitions.”

This new deal is a great opportunity for German fans and will help boost the profile of German produce as the tournament gets under way in the middle of next year.

It is great to see a large international tournament support domestic business and as Wiesenhof joins other quintessential German brands like Bitburger it is a great sign that this contest will provide fans across the world with a unique look into German culture alongside world class football.

Previous ArticleNext Article

Victory unites with Roasting Warehouse in culture-led partnership

Avatar
Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Avatar
Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

Most Popular Topics

Editor Picks

Send this to a friend