Giant boost for female sport as NSW Government commits $30 million

NSW Government - Level the Playing Fund

The NSW Government has confirmed that $30 million in funds for female sports facilities will be in its 2023-24 Budget.

Although the funding will seek to support several growing and established sports, the grant is likely to heavily support women’s football as a reward for the Matildas’ efforts in the FIFA Women’s World Cup.

One of the key initiatives of the announcement is a new program labelled ‘Level the Playing Field’.

This fund will be intended to help develop sporting facilities both in building new facilities as well as upgrading existing ones.

Projects that have a particular focus in empowering women to participate in sports will be eligible and the State Government hopes that the fund will be a critical step in addressing gender disparity and inclusivity in sports.

The Level the Playing Field will be able to be directly accessed by grass roots sporting groups; helping to place the direction for development in the hands of those who know the sports the best.

Under this direct funding approach, the NSW Government is hoping that up to a 100 new and upgraded facilities will be delivered.

The Government is expecting that organisations that access the fund will use it to deliver fit-for-purpose facilities and amenities such as much needed change rooms, accessibility upgrades, and improved lighting.

For a long time, these have been clear barriers to entry for women’s sport and by empowering the organisations who have been fighting for these changes to make the upgrades themselves it shows a great respect and trust between community stakeholders the NSW Government.

The state’s governing body, Football NSW, has welcomed this announcement and sees it as a pivotal step in securing the future of Women’s Football that the Matildas showed is possible during their recent World Cup campaign.

Football NSW CEO John Tsatsimas expressed this in the governing bodie’s press release.

“The FIFA Women’s World Cup was a game-changer for women’s football in Australia and New South Wales,” he said via press release.  

“We are thrilled to see the commitment of the Labor Government to further develop facilities that will empower women and girls to participate in our beloved sport. This investment aligns perfectly with our long-term vision for women’s football in NSW.

“Female friendly facilities are key component of attracting and retaining females in the game. We know that only 1 in 5 football amenity buildings across NSW are female friendly.”

Although this is a broad initiative it is clear that the program will be of pivotal importance to football in NSW and by extension Australia wide.

Football participation is strongest in NSW and by depoliticising the issue of investment in allowing direct stakeholder access, in contrast to the traditional model of waiting for code specific grants, the NSW government has shown that the paradigm is shifting.

By allowing those on the ground to dictate their own funding and to remove political or code-based bias this grant is showing that those sports that do have participation but perhaps have not be respectfully funded, such as football, may now in this new era flourish and begin to truly grow.

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Football NSW to Build on 2024 Participation Record in 2025

Football NSW are aiming to develop on the extraordinary numbers of the 2024 season that saw more than 260,000 players take to the pitch. The announcement comes as part of the national Play Football campaign.

With NSW being one of Australia’s largest participation states for football, the federation’s push for more numbers is a welcome target for football in the country.

Football NSW CEO John Tsatsimas spoke with enthusiasm about the sport’s trajectory, highlighting its inclusive nature.

“Football continues to be the sport of choice for the NSW and Australian community, providing a positive environment for participants of all ages and abilities,” Tsatsimas mentioned via Football NSW official press release.

“We have had unprecedented growth in players, coaches, referees and volunteers, with exponential growth in the female game.”

The statistics paint a promising picture of the sport’s expansion, with 2024 registering a 9% increase in player numbers from the earlier season. This translates to over 20,000 new participants.

Perhaps most significantly with the effect of the Women’s FIFA World Cup of 2023, female participation surged by 17%, with more than 9,000 women and girls joining the sport, accounting for nearly half of the total growth.

Maintaining and increasing Women and girls’ levels in the sport are crucial points for development of the Australian game and will be key for the continued rise in participation numbers.

The organisation is now actively encouraging early registration for the 2025 season to ensure players can secure spots with their preferred local clubs, with help from the updated Play Football website.

Beyond player participation, Football NSW is expanding its focus on supporting roles within the sport. The 2024 season witnessed record numbers in coaching, refereeing, and volunteering positions, all crucial components of the game’s ecosystem.

The need for more people joining non-player roles through all levels of the game in NSW is evident with John Tsatsimas pointing out himself the necessity for the 2025 Season.

“There’s a place for everyone in our sport, and we look forward to welcoming new and returning participants for the 2025 season,” Tsatsimas explained via Football NSW official press release.

For those interested in contributing to the sport beyond playing, Football NSW has established comprehensive pathways.

The Football NSW Coach Hub provides resources and guidance for aspiring coaches looking to shape the next generation of footballers.

Additionally, the Referee Hub offers opportunities for individuals to engage with the sport from a different perspective while maintaining an active lifestyle.

With football’s exciting growth continuing in Australia with the expansion and promising viewership numbers of the 2024-25 professional A-leagues, it is always important for the sport that the participation numbers of state leagues and amateur local clubs follow the trend.

Register now for 2025 by clicking here.

Auckland FC welcomes Alvarium as Premium Partner

Auckland FC has embraced New Zealand based wealth management firm Alvarium as a premium partner to the club.

As a part of the collaboration, Alvarium logos and advertisement material will be featured on Auckland FC’s game day shirt sleeve.

This provides Alvarium with exclusive and highly prized visible branding, enabling the club to be seen more easily by a wealth of A-League fans.

Chief Executive Officer of Alvarium, Malcolm McKinnon, outlined his organisation’s enthusiasm for the partnership.

“Our team is always looking for opportunities to support commendable partners who combine high performance with great community engagement. We believe we have found that in abundance with Auckland FC,” McKinnon said in a press release.

Chief Executive Officer of Auckland FC, Nick Becker highlighted the shared aims of both organisations.

“Like Alvarium, we at Auckland FC are focused on bringing together the right mix of ideas and opportunities to achieve the best possible outcomes,” he said via press release.

Auckland FC expresses the deal with Alvarium is reflective of the club’s commitment to “With Everyone, For Everyone”, as the firm has a history of supporting the community. The organisation was a founding advocate of The King’s Trust, which helps enable young people for the future ahead of them.

Additionally, the firm is a key partner of SailGP, a team that seeks to protect ocean welfare and advance environmental concerns across New Zealand and on the global stage.

Furthermore, Alvarium is also a team supporter of the New Zealand Paralympics team, demonstrating the company’s commitment to social change in sport to help positively boost community awareness of diversity and disability.

As a company, Alvarium is excited to join forces with Auckland FC to bolster the firm’s brand to a local audience across New Zealand through a new and lively club with a passionate fanbase, whilst expanding the company’s advertising to an Australian market.

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