After a successful campaigning stint during the 2019 Asian Cup earlier this year, the AFC is pushing on with the goal of raising awareness for women who both work and play in the soccer industry.
With the Women’s World Cup only just finishing up, now is an ideal time for the AFC to reach out to as many people as possible.
It’s also notable that this media release has come during a time when USNWT captain Megan Rapinoe has been in the news promoting the women’s game. Many people have been lauding her and her opinions, but there is still a large contingent who don’t appear to be moving with the times.
— The Hill (@thehill) July 20, 2019
Rapinoe has been making serious headlines and with this in mind, the AFC clearly want to generate more positive news when so many people still feel the need to negatively influence the women’s game.
— CLTure ( culture ) (@CLTure) July 20, 2019
The AFC’s media release from Monday night can be found in full below:
The Asian Football Confederation (AFC) continues the “It’s My Game” campaign which celebrates the role of women working in football. In the latest segment, the AFC focuses on Svetlana Kashuba of Kyrgyz Republic and how she plans to shape women’s football.
Kashuba enjoyed a notable playing career for Kyrgyz Republic and after hanging up her boots, she is now striving to make a difference in the sport as the women’s football manager in her country.
Respected by her peers and looked up to by young female footballers, Kashuba rose through the ranks by representing her national team in the U-16 and U-19 women’s competitions before playing at the club level in Kyrgyz Republic.
She looks back fondly at how she started playing football and the memories serve as a reminder of how important her current position is.
“I walked with a friend from school and she told me that neighboring stadiums had football trainings only for girls. I was very interested because I could express myself by playing with other girls.
“Before that, I only played with boys. I was always the only girl among them, so I wanted to go and see women’s football. When I saw only girls playing, it motivated me even more.
“I joined the training and with the very first kick I hit the crossbar! The coach told me, ‘You will play and train with us.’ That inspired me because it was my dream to find a place where I could show my potential,” Kashuba recalled.
She is delighted to see how women’s football has developed over the years and hopes the momentum will continue.
“Looking at the girls now, I can see that they play football with more enthusiasm and the number of girls playing the sport is steadily growing. More and more girls are playing football in schools and we have more women’s teams. We are very happy to see so many women’s teams taking part in competitions at a very young age.”
Kashuba believes that women have a huge role to play in football and hopes more will join her and make a career in the sport as a result of the “It’s My Game” campaign – which has reached more than 800,000 fans so far and have received more than 300,000 views on the AFC’s digital platforms.
“Football is not just a game, it is our life and we must prove to ourselves and those around us that we can be successful. I hope that we will see more participation of women not only on the field but also in senior positions in the future,” she said.
To watch the full video, please click here.
AFC #ItsMyGame statistics so far:
Facebook: 351,949 impressions, 251,153 Reach, 51,732 video views
Twitter: 193,176 impressions, 24,663 video views
LinkedIn: 25,032 impressions, 3,732 video views
Instagram: 500,362 reach, 236,922 video views