Grassroots football to receive donation of over 2,000 defibrillators from Premier League

More than 2,000 grassroots football sites will receive automated external defibrillators in the wake of Christian Eriksen’s cardiac arrest at Euro 2020, the Premier League has announced.

Inter Milan midfielder Eriksen collapsed in the 42nd minute of Denmark’s match with Finland at the European Championship earlier this month, with the 29-year-old surviving only after being resuscitated on the pitch.

It led to renewed calls for defibrillators to be made more accessible, which have resulted in the Premier League working in partnership with the Football Foundation and Football Association to make the life-saving devices available to sites across the UK over the next few months.

“The Premier League has today announced it will fund the provision of Automated External Defibrillators (AED) at thousands of grassroots football clubs and facilities, aimed at helping save the life of someone experiencing a sudden cardiac arrest,” a statement read.

“Working in partnership with the Football Foundation and The Football Association, the first phase of the Premier League Defibrillator Fund rollout will have AEDs provided to Football Foundation funded facilities which currently are without a life-saving device onsite.

“In the second phase, grassroots clubs that own their facilities will be able to apply for funding for a defibrillator.

“Together more than 2,000 sites will benefit from this investment, with the first 1,000 units delivered in time for the start of the 2021-22 season and the second batch expected in September.”

Each grant recipient will be required to have at least one person who has successfully completed the FA Education’s free online Sudden Cardiac Arrest course.

Premier League chief executive Richard Masters added: “The traumatic incident we all witnessed when Christian Eriksen collapsed during Euro 2020 brings into sharp focus the need for defibrillators to be more widely available across the football community.

“The welfare of participants and all those involved in football is a priority and this fund will support many people using football facilities not just with the provision of devices but also the training required to use the equipment.

“Sadly, a sudden cardiac incident could happen anytime, anywhere, and we hope by enabling more facilities to have a device, it will make the difference in saving someone’s life.”

Fabrice Muamba was forced to retire after he suffered a cardiac arrest on the pitch for Bolton in 2012 and welcomed the new initiative.

“I am a big supporter of the Premier League’s new initiative to fund defibrillators for thousands of grassroots football clubs,” he said.

“I know from personal experience the importance of having access to this type of medical equipment and how vital it is for someone’s survival after suffering from sudden cardiac arrest.

“Educating people how to use defibrillators is crucial. I really hope the clubs and facilities will encourage as many coaches, players and staff to undertake the training provided and help create safe places to play the game we all love.”

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FIFA has partnered with Konami to host the FIFAe World Cup

FIFA has entered into a partnership with Konami to use its eFootball game for the FIFAe World Cup.

This collaboration will feature two tournaments, one for console and one for mobile, with participants from 18 nations competing for the title of FIFAe world champion.

This move is part of FIFA’s strategy to maintain relevance in gaming and esports, particularly in engaging younger fans. FIFA has also expanded its esports portfolio with deals involving Rocket League and Football Manager.

The partnership fills the void left by EA Sports following their high-profile split with FIFA in 2022. Konami’s eFootball, an evolution of the Pro Evolution Soccer (PES) series, is currently the only comparable game to EA Sports FC on the market.

FIFA’s Chief Business Officer, Romy Gai, has championed the new deal highlighting their excitement at the prospect.

“We are incredibly excited to join forces with Konami, this collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills.”

Konami the Japanese gaming company, this partnership provides legitimacy and increased awareness for eFootball, which has struggled to compete with EA Sports in recent years.

The collaboration is seen as a necessary step for FIFA, given the lack of alternatives and the time it would take to develop a new soccer simulation game. It allows FIFA to continue its presence in soccer-based esports while exploring other gaming opportunities.

Esports has grown massively in viewership and investment over the last decades, it has become a major part of the franchising side of football.

Even in Australia the rise in Esports popularity has coincided with the rise in football popularity, one can not argue against their connection towards football popularity.

FIFA have shown that Esports has become an ever-present strategy in their development of the game. For investors and shareholders in football, Esports impact is something that should not be disregarded.

WSL triples viewership after move to YouTube

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

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