Heartbeat of Football raises awareness with Make it Red campaign

Staff Writer
Heart Health Round

Heartbeat of Football has launched its first Heart Health Round, with the Make it Red campaign to be held on April 28-30, 2023.

Heart Health Round is a national awareness campaign that will turn sporting grounds red to remind us of heart disease and sudden cardiac arrest.

By playing or participating in red, a club or organisation will be raising funds to support life-saving heart research and to achieve the ultimate goal of having zero heart-related deaths on the sporting ground.

A fundraising target of $200,000 has been set to address the number one killer for men and women in Australia.

HOF Founder Andy Paschalidis said via press release:

“We want people to keep being weekend warriors and playing the sports they love, but we also want them to be able to return home to their loved ones – so being aware, informed and taking preventative actions is a great start,” he said.

“We are so appreciative that Bing Lee is supporting this life-saving initiative as the Official Sponsor of the Heart Health Round – Make it Red campaign and we hope it’s part of a longer term community focused relationship.”

The initiative has also garnered the backing of Tim Cahill, Caitlin Foord and Heather Garriock – who provided messages of support and encourage everyone to get involved.

Bing Lee General Manager Peter Harris added via press release:

“One of our shop managers was playing a game of soccer a few years ago when someone on the field suffered a cardiac arrest on the field,” he said.

“Luckily there was a defibrillator at the ground and it saved his life.

“Too often we hear stories about fit and healthy people being active and doing what they love, and dying when they shouldn’t.

“This is our way of trying to eliminate those deaths and encouraging people to keep participating in sport without the fear that they might not make it through a game.”

Campaign Details

Date:  Friday 28 to Sunday 30 April 2023

Venue: Your Club. Your Ground. All sporting fields across Australia.

Fundraising Target: $200,000

Official Sponsor: Bing Lee

Funds Recipients: Victor Chang Cardiac Research Institute; EndUCD and Heartbeat of Football

Supporters: Football NSW, Northern NSW Football, Football Victoria, Professional Footballers Australia, Football Coaches Australia, Heart Foundation, Heart of the Nation, Response for Life, Victor Chang Cardiac Research Institute, EndUCD and more.

Community sporting clubs can register to take part in the Heart Health Round – Make it Red by visiting heartbeatoffootball.com.au/makeitred.

Or you can simply Donate to this campaign here.

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Inside GIS’ New Executive Edge Program Driving Sport’s Future Leaders

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Image Credit: Global Institute of Sport

A new executive education program designed to shape the next generation of sports industry leaders is set to launch in June 2026, offering participants a rare blend of academic insight and real-world application at the highest level of global sport.

The Executive Edge in Sport, delivered by Global Institute of Sport (GIS) in partnership with Rotman School of Management Executive Programs, will provide current and aspiring leaders with the tools needed to navigate an increasingly complex and fast-evolving sports landscape.

The seven-week program, Sports Leadership Essentials, is delivered primarily online, offering a flexible and immersive learning experience for professionals worldwide. It is tailored for individuals seeking to strengthen their leadership capabilities within sport, as well as those aiming to transition into senior roles. This includes athletes navigating their post-playing careers.

Led by Sharona Friedman, President and CEO of GIS, and Walid Hejazi, Professor of Economic Analysis and Policy at Rotman, the course combines academic rigour with industry relevance. Participants will engage with key topics shaping modern sport, including leadership and strategy, governance and ethics, finance and revenue models, marketing and fan engagement, event operations, and the growing influence of AI and emerging technologies.

The program also features exclusive masterclasses with senior figures from across the global sports industry, alongside sessions led by leading academics and practitioners from the Rotman School.

For those seeking a more hands-on experience, participants can opt into the Sports Leadership Lab. This is a four-day, in-person summit held at BMO Field in Toronto. Delivered in collaboration with Maple Leaf Sports & Entertainment, the lab provides behind-the-scenes access to elite sport operations, bridging theory with practice in a live stadium environment.

As the global sports industry continues to expand and evolve, The Executive Edge in Sport positions itself as a critical pathway for leaders looking to stay ahead. It provides students with the knowledge, network, and perspective required to lead with impact.

Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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