Hisense named as an Official Sponsor of the 2022 FIFA World Cup

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World-renowned technology company, Hisense, has entered into a partnership with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022, creating a direct connection between the tournament’s expansive worldwide audience in unique and compelling ways.

By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be involved in a program that will include on-site engagement opportunities and logo visibility across various platforms to global advertising campaigns.

The collaboration, which originated in 2017 prior to the FIFA World Cup in Russia, provides Hisense with a significant opportunity to present specially created, video-on-demand programming to its customers using past FIFA World Cup content, delivered through its integrated VIDAA smart TV platform.

FIFA Secretary General Fatma Samoura acknowledged the potential for enthusiasm that the partnership offered going forward.

“It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market,” she said.

“FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organisations and contribute to the success of what is sure to be an amazing event next year.”

Research conducted around the event found that Hisense’s sponsorship of the 2018 World Cup in Russia boosted awareness of its brand in China PR by 12% and globally by 6%, with particularly strong performances in the United Kingdom, France, Canada, Russia, Spain and Japan.

“Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” Hisense Group CEO Jia Shaoqian said.

“It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand.”

The FIFA World Cup is a celebration for global football and an essential opportunity for brands to showcase innovative technological achievements and to enhance fans’ viewing experience. Hisense drives not just industry development, but innovation in an effort to satisfy the increasingly diverse needs of consumers with multiple solutions.

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Manchester City Begins Work on New Women’s Training Facility

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Image Credit: Manchester City website

Manchester City is in the development stage of building the Manchester City Women’s team a new purpose-built training facility at the City Football Academy, known as the club’s training centre.

The project, valued at up to $20.5 million, is set to open next season and marks the latest chapter in the club’s ongoing investment in top-tier facilities for the team.

Once completed, the facility will include a hydrotherapy area, a high-performance gym, and a circular dressing room designed to enhance player development.

In addition to their purpose-built facility, the Women’s First Team will continue to benefit from being an integral part of the $409 million City Football Academy, allowing them to utilise the organisation’s extensive resources and expertise.

To mark the beginning of construction, club captain Alex Greenwood was joined by Managing Director Charlotte O’Neill, Director of Football Therese Sjögran, and Director of Performance Services Emma Deakin for the official groundbreaking ceremony.

Club Captain Alex Greenwood reflects on the current facilities at the club and her excitement for the new development that is on the rise.

“Right from the start we’ve been involved quite a lot so we could discuss what’s going to be in there and what’s necessary. From what I know the facilities are going to be the best, which is nothing short of what I expect. I’m excited to see how it’s going to look,” she said via press release.

The facility has been specifically tailored to meet the needs of the team, with extensive consultation undertaken during the planning phase, including input from First Team Multi-Disciplinary experts and members of the playing squad.

The 17,000-square-foot building has also been designed with future expansion in mind as the team continues to grow.

Managing Director at Manchester City Women Charlotte O’Neill commented on the new facility and the beginning of its construction.

“Over the past decade, the team has benefited from being a part of the high-performance environment here, working with some of the very coaches, practitioners and support staff, as well as accessing some of the best facilities,” she said via press release.

“But the time feels right for the team to move into our own purpose-built home, and we think we’ve designed something really special that will help us in our efforts to consistently challenge for major titles.”

The new facility reaffirms Manchester City’s commitment to women’s football, aiming for success and growth through providing an environment to support the team’s future ambitions.

AFC Youth Panel discusses future of player development in Asia

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Image Credit: AFC

Representatives of the Asian Football Confederation met online on Thursday for the Asian Football Confederation (AFC) Youth Panel. Through the virtual event, Member Association’s (MAs) shared their experiences of their youth systems for the 2024-25 term.

The panel was hosted with a key focus on identifying how to improve the developmental programmes of the 16–19-year-old age group. The meeting discussed ways to not just improve technical skill but also strengthen the mental resilience of players and increase the number of competitive matches they are playing.

 AFC Technical Director Andy Roxburgh explained why the confederation was focusing on the 16-19 age group.
“This age group is a formative stage where we are dealing with players in national youth teams and it’s a crucial stepping stone for talented youngsters who are at the threshold of pursuing the sport professionally,” he said via press release.
“We must be able to help them master techniques under pressure and develop a winning mentality, so it is imperative to provide them with expert guidance.”
Through the panel representatives also explored conversations on the need to properly prepare coaches for training developing professional youth by providing them with the skills and knowledge required to excel.
Additionally, the meeting presented updates on several high-profile AFC developmental programmes for participants. In particular, the panel highlighted the Triple-A Project, a programme designed to provide tailored support to MAs via continual summits, and the AFC’s ongoing research partnership with the University of Tsukuba, which aims to study elite youth systems across Asia.
To finalise the session, participants were informed of the AFC’s other technical programmes, especially the recent publication of the AFC Elite Youth Bulletin. The Bulletin presents a major step forward for youth development within the Confederation, as it stands as a handbook for MAs to use, highlighting the best initiatives and programmes other MAs across Asia have used to great effect.

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