Hisense named as an Official Sponsor of the 2022 FIFA World Cup

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World-renowned technology company, Hisense, has entered into a partnership with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022, creating a direct connection between the tournament’s expansive worldwide audience in unique and compelling ways.

By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be involved in a program that will include on-site engagement opportunities and logo visibility across various platforms to global advertising campaigns.

The collaboration, which originated in 2017 prior to the FIFA World Cup in Russia, provides Hisense with a significant opportunity to present specially created, video-on-demand programming to its customers using past FIFA World Cup content, delivered through its integrated VIDAA smart TV platform.

FIFA Secretary General Fatma Samoura acknowledged the potential for enthusiasm that the partnership offered going forward.

“It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market,” she said.

“FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organisations and contribute to the success of what is sure to be an amazing event next year.”

Research conducted around the event found that Hisense’s sponsorship of the 2018 World Cup in Russia boosted awareness of its brand in China PR by 12% and globally by 6%, with particularly strong performances in the United Kingdom, France, Canada, Russia, Spain and Japan.

“Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” Hisense Group CEO Jia Shaoqian said.

“It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand.”

The FIFA World Cup is a celebration for global football and an essential opportunity for brands to showcase innovative technological achievements and to enhance fans’ viewing experience. Hisense drives not just industry development, but innovation in an effort to satisfy the increasingly diverse needs of consumers with multiple solutions.

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Football Queensland and SW Brokerage begin new partnership

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Image credit: Wirestock Creators / Shutterstock.com

In an announcement made on Tuesday, Football Queensland revealed that SW Brokerage will become their new Official Financial Wellbeing Partner.

A partnership for on and off the pitch

By collaborating with SW Brokerage, Football Queensland now has an immensely experienced and knowledgable partner capable of pushing them towards their financial goals.

Football Queensland CEO, Robert Cavallucci, revealed his confidence that such an alliance will bring huge benefits to clubs and participants in Queensland.

“We’re delighted to welcome SW Brokerage to support our participants across the state to better understand the financial products and services they can benefit from through tailored financial education guides, articles and webinars,” Cavallucci said via official press release.

“As a Residential, Commercial and Business brokerage, SW Brokerage provides services for a variety of clients from first home buyers to commercial loans, SMSF lending and more, and bring a wealth of knowledge for our football community to tap into.”

As Football Queensland continues to form partnerships which can maximise growth and sustainability in the seasons to come, it is no wonder why bringing SW Brokerage on board is seen with such pride.

 

The foundations for a sustainable future

News of collaboration between SW Brokerage and Football Queensland represents another huge milestone for Football Queensland’s future.

In the last two months alone, Football Queensland revealed three partnership agreements, all of which reflect an ambition to support long-term growth across the region’s football pyramid.

  • Restore Function Physiotherapy – Official Physiotherapy Partner
  • BildGroup – Official Infrastructure and Surfacing Partner
  • SW Brokerage – Official Financial Wellbeing Partner

Additionally, if Queensland’s football community is to lay the foundations for future generations of players, coaches and industry leaders, partnerships of this nature will be essential.

They are not established as simple, short-term collaborations, but are effective alliances which can bring real benefits to all involved in the region’s football community.

About SW Brokerage

With over 100 years of combined experience, SW Brokerage is a trusted team of experienced professionals offering help and guidance with a multitude of financial solutions.

They offer services across residential, commercial, business, SMSF, medical and construction lending. However, despite their obvious financial prowess, they also valuable a personal approach. The team ensures that processes are simple and tailored to their clients needs and financial goals.

For more information about SW Brokerage, click here. 

Football Victoria Announces 2026 Country Championships To Be Held in Geelong

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Image Credit: Football Geelong

Football Victoria (FV) is delighted to confirm that the 2026 Football Victoria Country Championships will be staged in Geelong from June 6-8, 2026.

Over three days, the state’s top regional footballers will compete at Stead Park and Myers Reserve, home to Geelong SC and Geelong Rangers.

The Championships enter their second year under FV’s direct management. This marks the first event since the new regional football model launched in December 2025. Last year, Albury-Wodonga set a new standard. The event drew 4,000 visitors, 69 teams, and more than 1,200 players from across Victoria.

This year, eight regions converge at Geelong. Players, coaches, officials, and families will gather for one of the most anticipated tournaments in the competition’s 40-year history. The Championships remain central to FV’s talent identification strategy. Regional players have a prime opportunity to impress FV’s Talent ID team.

Regional Development Manager Lauren Stevens said she is proud to oversee the event for a second year. “This is the biggest annual celebration of regional playing talent. We’re thrilled to bring the Country Championships to Geelong in 2026,” Stevens said. “With great venues and strong support from the City of Greater Geelong, Football Victoria Geelong, Geelong SC, and Geelong Rangers, this will be an enormous event. We look forward to welcoming every region for a special weekend of football.”

CEO Dan Birrell highlighted the Championships’ vital role for regional football and the FV talent pathway. “This tournament remains one of Victoria’s longest-running football events. It’s a key pillar in our talent identification program. I look forward to celebrating another outstanding Championships with the regional football community.”

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