How FWP Group is changing architectural design for the football industry

Mill Farm

The leading architectural, design and master planning practice, FWP Ltd, is a company that works on projects around the UK with the main office based in Preston, Lancashire with additional offices in Manchester and London.

The organisation’s direction is outlined by the examination of new objectives, development and knowledge, as well as the commitment to sustainability.

FWP Ltd offers services in Architecture, M&E Design, Structural Engineering, Interior Design, Building Surveying, Project Management, Quantity Surveying and CDM Consultancy.

In 2014, Blezard joined the FWP Group with their place of business operating out of Preston, it was established in 1960 and provides Building Engineering Services.

Blezard offers a variety of services to meet the needs of the clients such as Consulting Engineering, Services Management, Integrated Building and Energy Services.

By having vast amounts of wealth in experience covering refurbishment projects to the large scale new build developments across all sectors. Blezard is a team who brings knowledge and expertise in experience to the table to be able to align the current legislation and deliver the good practice necessary while demonstrating a firm grasp of the latest technologies, energy efficiency, environmental sustainability and cost management.

They embrace a driven philosophy of the construction process and stand by their belief in early consultation and involvement with the design team who helps achieve the successful delivery of all their projects.

TRP consulting are experts in supporting civil, structural and environmental engineering consultancy services, with a wide variety of knowledge bases and advancing towards a proactive project delivery.

The FWP Group provides an extensive range of skills that include:

  • Feasibility studies
  • Site surveys
  • Sketch, detailed and advanced design
  • Planning and building reg applications
  • Tender application
  • Detailed production information
  • CDM Co-ordination and Health and Safety
  • Interior design and 3D Visualisation

The organisation is a solutions-driven company that has frequently carried through successful outcomes eventuating in lasting and reliable connections with customers, consultants and contractors.

After eight years of work, a project that FWP has been involved in was to deliver a multi-million pound for the home stadium of AFC Fylde, Mill Farm. The impressive North Stand has a capacity of 1,850 and also includes a state-of-the-art fan zone with quality game day food and beverage facilities.

Working with the English club competing in the National League North alongside David Haythornthwaite, the plan was to shape the idea for the mixed-use development and created a special home for the squad and its faithful fans.

Hugely beneficial for the local community and its economy, FWP has worked hand in hand with the club throughout the process to generate a vibrant and exciting development for locals to enjoy.

The evolution of Mill Farm Sports Village was made feasible by the connected enabling projects, which include multiple established and vastly successful, commercial and industrial growth on the site that has already brought more than 200 permanent and 400 provisional jobs to the area.

The home ground of AFC Fylde incorporates a 290-capacity sports bar, 70 seater Italian restaurant that has an al fresco roof terrace, a café with a large conference room as well as facilities for an event and also a five-star hotel.

The architectural and design innovated company has collaborated with a host of football clubs, including non-league sides such as AFC Fylde, Hastings United and FC United of Manchester, the rejuvenation of Championship side Preston North End’s ground consists of income generated and community facilities such as a gym, headquarters of local charities, NHS centre along with educational and conferencing facilities.

One of the notable achievements of the FWP Group has been to successfully deliver $1.73 million refurbishment for Everton’s corporate hospitality facilities at Goodison Park, a significant part of the Merseyside club’s revenue stream. FWP has also carried out work for Manchester United.

The strategic advice and the wealth of knowledge in design as well as the capability to work to budgets have put FWP Group ahead in the industry by demonstrating it is crucial when sports clubs have a short supply of resources for their plans.

The understanding that a football stadium can lay out a variety of income-generated necessities and community uses proceeding with to play a major fragment in assisting clubs to successfully revitalise their grounds.

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AFC signs five-year scouting partnership with Hudl

The Asian Football Confederation (AFC) has announced a five-year scouting rights agreement with Hudl, one of the top names in sports performance technology and video analysis.

As part of this collaboration, the AFC’s match footage and data will be available on the Hudl Wyscout platform—the world’s largest football video and data database.

This will provide coaches, analysts, scouts, and player development professionals with access to in-depth insights across all AFC-organised competitions.

Hudl, which has supported over 8 million sports professionals worldwide with its advanced video and performance analysis tools, will carry AFC content for the next five seasons.

This includes major tournaments like the AFC Asian Qualifiers – Road to 26, the AFC Asian Cup Saudi Arabia 2027, and the AFC Women’s Asian Cup Australia 2026.

The agreement also covers AFC’s youth tournaments, such as the AFC U23 Asian Cup and multiple editions of the men’s and women’s AFC U20 and U17 Asian Cups, along with the continent’s top club competitions—the AFC Champions League Elite, AFC Champions League Two, and the AFC Women’s Champions League—through the 2024/25 to 2028/29 seasons.

AFC General Secretary Datuk Seri Windsor John said the partnership with Hudl will strengthen the AFC’s data capabilities and give coaches and technical staff deeper insights to improve analysis and scouting.

Data analytics and technology have become an integral part of modern football in recent years, and the AFC is pleased to sign this scouting rights agreement with Hudl,” he said in a press release.

“This strategic arrangement will not only enhance our data and statistical collection but will also empower our coaches and technical staff with access to more detailed and in-depth information, which in turn will elevate their analytical and scouting capabilities.”

Hudl’s Elite Partnership Manager Mateo Bourrut Lacouture said the agreement marks a significant advancement by giving clubs and national teams across Asia full access to high-quality video and data on Wyscout.

“This agreement is a major step forward for clubs, national teams, and analysts across Asia and beyond,” Lacouture said in a press release.

“With the AFC overseeing all top club competitions and the AFC Asian Qualifiers™ in the region, having full coverage on Wyscout ensures that teams can access high-quality video and data for both scouting and in-depth performance analysis of the AFC Competitions.

This will empower clubs and federations to make more informed decisions, enhance player development, and elevate the level of competition.”

The AFC–Hudl partnership marks a transformative step in Asian football, ushering in a new era of data-driven scouting and performance analysis set to elevate the game across all levels over the next five seasons.

Australia’s Urban Sporting Landscape changing with smart surfaces

At the National Sports & Physical Activity Convention (NSC25) innovations in synthetic, natural, acrylic, and hybrid sports surfaces will be central in response to tackling pressing environmental and health concerns.

The convention is set to kick off on June 25-26, 2025 at Melbourne’s Convention & Exhibition Centre.

The event is dedicated to Sports Surfaces and it highlights it will showcase how cutting-edge surface technologies are revolutionising public spaces, creating durable, safe, inclusive and sustainable environments that get communities moving.

Some innovations on show include Polytan, which has unveiled eco-friendly long pile turf solutions engineered for intensive use whilst slashing environmental impact through sugar cane-based polymers rather than traditional petroleum derivatives.

Hybrid systems such as POWERgrass’s approach combine natural grass with synthetic reinforcement, delivering enhanced traction, comfort, and can withstand up to 30 hours of weekly play.

Meanwhile, acrylic surfaces versatility allows multiple sports to share the same surface with exceptional durability, making them perfect for pocket parks.

Despite their advantages, synthetic surfaces face scrutiny over environmental and health implications, particularly concerning microplastics and heat retention.

The NSW Chief Scientist’s comprehensive report identified critical knowledge gaps, sparking industry-wide moves toward alternative materials.

Martin Sheppard, Managing Director of Smart Connection Consultancy and author of the ‘Smart Guide to Synthetic Sports Fields,’ emphasises the importance of evidence-based decision making.

“These surfaces will address common perceptions and challenges associated with synthetic surfaces, providing evidence-based insights into player safety, environmental impacts, and surface playability,” Sheppard explained via National Sports and physical activity convention media release.

NSC25’s keynote presentation, ‘Designing Active Urban Places,’ will explore comprehensive strategies for future-proofing cities to promote healthy, active lifestyles.

The session features Kristen Clark from the Heart Foundation, who will unveil the fourth edition of the ‘Blueprint for an Active Australia,’ alongside Professor John Cairney from the University of Queensland, discussing movement-friendly urban design principles.

The convention’s PitchFEST session will showcase practical innovations including acrylic pocket parks, multi-sport surface designs and environmentally conscious long pile turf solutions.

These initiatives address a concerning reality: only 17 per cent of Australian youth currently meet recommended physical activity guidelines.

The focus on creating opportunities for youth recreation and unstructured play reflects growing recognition that accessible, well-designed sporting infrastructure plays a crucial role in community health outcomes.

Through collaboration between government agencies, industry leaders and community stakeholders Australia is becoming a world leader in building healthier, more active communities whilst maintaining environmental stewardship.

As urban density continues to reshape our cities, these surface innovations offer hope that every Australian can access quality sporting facilities, regardless of where they call home.

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