How FWP Group is changing architectural design for the football industry

Mill Farm

The leading architectural, design and master planning practice, FWP Ltd, is a company that works on projects around the UK with the main office based in Preston, Lancashire with additional offices in Manchester and London.

The organisation’s direction is outlined by the examination of new objectives, development and knowledge, as well as the commitment to sustainability.

FWP Ltd offers services in Architecture, M&E Design, Structural Engineering, Interior Design, Building Surveying, Project Management, Quantity Surveying and CDM Consultancy.

In 2014, Blezard joined the FWP Group with their place of business operating out of Preston, it was established in 1960 and provides Building Engineering Services.

Blezard offers a variety of services to meet the needs of the clients such as Consulting Engineering, Services Management, Integrated Building and Energy Services.

By having vast amounts of wealth in experience covering refurbishment projects to the large scale new build developments across all sectors. Blezard is a team who brings knowledge and expertise in experience to the table to be able to align the current legislation and deliver the good practice necessary while demonstrating a firm grasp of the latest technologies, energy efficiency, environmental sustainability and cost management.

They embrace a driven philosophy of the construction process and stand by their belief in early consultation and involvement with the design team who helps achieve the successful delivery of all their projects.

TRP consulting are experts in supporting civil, structural and environmental engineering consultancy services, with a wide variety of knowledge bases and advancing towards a proactive project delivery.

The FWP Group provides an extensive range of skills that include:

  • Feasibility studies
  • Site surveys
  • Sketch, detailed and advanced design
  • Planning and building reg applications
  • Tender application
  • Detailed production information
  • CDM Co-ordination and Health and Safety
  • Interior design and 3D Visualisation

The organisation is a solutions-driven company that has frequently carried through successful outcomes eventuating in lasting and reliable connections with customers, consultants and contractors.

After eight years of work, a project that FWP has been involved in was to deliver a multi-million pound for the home stadium of AFC Fylde, Mill Farm. The impressive North Stand has a capacity of 1,850 and also includes a state-of-the-art fan zone with quality game day food and beverage facilities.

Working with the English club competing in the National League North alongside David Haythornthwaite, the plan was to shape the idea for the mixed-use development and created a special home for the squad and its faithful fans.

Hugely beneficial for the local community and its economy, FWP has worked hand in hand with the club throughout the process to generate a vibrant and exciting development for locals to enjoy.

The evolution of Mill Farm Sports Village was made feasible by the connected enabling projects, which include multiple established and vastly successful, commercial and industrial growth on the site that has already brought more than 200 permanent and 400 provisional jobs to the area.

The home ground of AFC Fylde incorporates a 290-capacity sports bar, 70 seater Italian restaurant that has an al fresco roof terrace, a café with a large conference room as well as facilities for an event and also a five-star hotel.

The architectural and design innovated company has collaborated with a host of football clubs, including non-league sides such as AFC Fylde, Hastings United and FC United of Manchester, the rejuvenation of Championship side Preston North End’s ground consists of income generated and community facilities such as a gym, headquarters of local charities, NHS centre along with educational and conferencing facilities.

One of the notable achievements of the FWP Group has been to successfully deliver $1.73 million refurbishment for Everton’s corporate hospitality facilities at Goodison Park, a significant part of the Merseyside club’s revenue stream. FWP has also carried out work for Manchester United.

The strategic advice and the wealth of knowledge in design as well as the capability to work to budgets have put FWP Group ahead in the industry by demonstrating it is crucial when sports clubs have a short supply of resources for their plans.

The understanding that a football stadium can lay out a variety of income-generated necessities and community uses proceeding with to play a major fragment in assisting clubs to successfully revitalise their grounds.

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The Digital Playbook for Football Finance: Miagen’s Approach

Bringing Technology into Football Finance

Miagen, an Irish financial technology and analytics company, helps organisations plan and manage complex operations with data-driven solutions. Its SportsGen platform brings that same expertise into football, giving clubs the tools to manage their finances, optimise revenues, and stay compliant with regulations in an increasingly challenging environment.

Football clubs today are more than just sporting teams, they are multi-million-dollar businesses. To succeed on and off the pitch, they need accurate forecasting and clear insight into risk. SportsGen addresses this need by bringing together data from across a club’s operations into a single, easy-to-use system. It integrates ticketing, broadcasting, merchandise, sponsorships, and player contracts, giving club leaders a real-time view of their financial position.

By replacing spreadsheets and fragmented reports, SportsGen allows executives to see current and projected performance at a glance. Decisions about transfers, budgets, or commercial deals are based on data rather than guesswork. At the same time, finance teams spend less time on manual reporting and more time focusing on strategy and long-term planning.

Smarter Decisions and Revenue Growth 

SportsGen also allows clubs to model different scenarios. Managers can simulate the financial impact of wage changes, major transfers, or different league outcomes. Each scenario shows how income and spending would change, helping clubs understand the consequences of their choices before committing. This predictive capability is vital for clubs operating under financial fair play and other sustainability rules.

The platform doesn’t just control costs, it helps clubs grow revenue. SportsGen analyses matchday attendance, ticket pricing, merchandise sales, and sponsorship performance to spot opportunities and underperforming areas. Clubs can adjust pricing, design promotions, and maximise income, all while keeping their financial model stable and transparent.

With SportsGen, clubs can also plan several seasons ahead. Executives can forecast future wage growth, transfer spending, and commercial income to ensure alignment with long-term goals. Linking financial outcomes to sporting objectives allows clubs to grow in a disciplined, sustainable way, reducing the risk of overspending or breaking league regulations.

Financial Discipline Made Simple

SportsGen is essential for compliance and risk management. Football governing bodies have tightened rules on profitability and spending, and clubs need clear insight to stay within those limits. The platform continuously tracks key ratios, such as wage-to-revenue and debt-to-income, and sends alerts when a club approaches risk thresholds. This helps managers take action before problems arise, supporting long-term stability and stronger governance.

The system is highly adaptable, working for clubs of all sizes. Larger clubs benefit from its ability to scale across complex, global operations, while smaller clubs gain accurate, reliable financial control. Miagen’s experience in industries like aviation and logistics ensures that the platform can manage complexity while maintaining speed, accuracy, and accountability.

The rise of platforms like SportsGen marks a new era in football management. Finance, analytics, and technology have become central to how clubs operate. With accurate data and real-time forecasting, decisions can align sporting ambitions with financial realities. Miagen helps clubs stay competitive both on the field and in their financial management.

Conclusion

SportsGen represents a major step forward in football finance. It gives clubs the tools to manage revenue, control costs, comply with regulations, and plan confidently for the future. By combining technology, analytics, and financial expertise, Miagen helps clubs replace guesswork with informed decisions, supporting sustainable growth and long-term stability in a complex, high-stakes industry.

Alvaro Logistics Teams Up with Macarthur Bulls

Macarthur Bulls FC has confirmed the beginning of a two-year strategic alignment with Alvaro Logistics Group, who will join the Club as a Senior Partner.

Under the agreement, Alvaro Logistics Group will serve as the official back-of-short sponsor, with its logo prominently displayed on the Bulls’ Isuzu UTE A-League Men Home and Away kits.

Alvaro’s support highlights a shared dedication to growing the game and creating positive opportunities within the community. Through this partnership, the club will engage more closely with locals, support programs that nurture participation and talent, and champion initiatives that bring fans closer to the heart of the club.

Founded in 1978, Alvaro Logistics delivers Contract Management and Warehouse Solutions through a custom-built fleet, offering tailored services that drive fast, effective results. Their expertise is proven through long-term collaboration with clients across industries such as steel, FMCG, plumbing, and container handling, supported by comprehensive distribution facilities.

Mario Alvaro, Director of Alvaro Logistics Group, stated that the company is proud to join forces with a club that embodies its values.

“Macarthur Bulls FC represents the heart and ambition of South West Sydney,” he said via press release.

“As a local business, we’re passionate about giving back to the community that’s supported us for so many years. Partnering with the Bulls allows us to contribute to programs that inspire the next generation and bring people together through football.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, said the partnership represents mutual interests to driving meaningful growth and impact in the region.

“We’re thrilled to welcome Alvaro Logistics Group to the Bulls family,” he said via press release.

“Alvaro Logistics Group are a proudly local business with deep ties to South West Sydney, and their support will help us continue growing football from the grassroots up. This partnership is about more than sponsorship – it’s about investing in people, community, and opportunity and supporting a team the is truly invested in its South West Sydney.”

Through their joint efforts, they will foster participation, support regional development, and deepen the bond between the club and its supporters.

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