Soccerscene the only online publication dedicated to the Australian and international football industry. It serves as a practical guide for those involved in the business of running a football club and bringing readers up-to-date research and development across all football matters providing insights, discussion and information related to topics that matter.
It’s the technology used by more than 50 stadium clients around the world, so what makes LiveStyled such a reliable use of technology?
An award-winning platform, LiveStyled helps to improve the experience of fans attending a game. It has already been used extensively by Tottenham Hotspur, while the Tele2 Arena in Stockholm also caters for home sides Hammarby and Djurgardens IF.
The fundamentals of LiveStyled is to understand more about a fan individually, including where they’re based and what type of membership they have. Through the digital platform, LiveStyled opens up new doors for the fan’s experience from the club.
Everything that LiveStyled does provides more depth to content for the sporting club’s fans. The app features an immersive experience of a stadium and offers a club the chance to deliver unique and exclusive content accessible only on the app. It can be the home for all news, videos and highlights.
For Tottenham, their move to Tottenham Hotspur stadium makes the app even more important. As fans become used to their new home, needs and interests can be tailored for those at the ground and abroad.
For people living in England, they can get travel assistance, easy access at the gate and know exactly where they’re going to sit via an interactive map.
Meanwhile, fans anywhere else in the world can view pre-match news, video, localised sponsors and have a personalised countdown to kick-off.
LiveStyled is available for clubs big and small, with the digital platform offered in ‘Pro’ and ‘Enterprise’ editions for clubs looking for the basic features and functionality or the full package.
More information on LiveStyled can be found here: https://www.livestyled.com/
Genius Sports Limited, Football DataCo’s Official Tracking Provider, has announced a new relationship with Premier League Productions (PLP) to improve live broadcasts for fans in over 185 countries across the world through rich tracking data insights and data-driven augmentations.
PLP creates and distributes all of the Premier League’s overseas content, including the telecast of all 380 league matches each season. PLP broadcasts now include a live ‘Premier League Data Zone’ viewing option, bringing fans closer to the action with rich data and tracking metrics in a highlighted match every match round as part of a cooperation between PLP, the Premier League, Football DataCo, and Genius Sports.
Everything from player names to passing accuracy, shooting velocity, sprints, total distance travelled, touches in the final third, and field maps is integrated into live broadcasts via a distinctive L-bar, answering the ever-increasing demand for data-driven insights among Premier League fans worldwide.
To enhance the fan entertainment experience, Data Zone will also include official Fantasy Premier League updates and standings.
Genius Sports CEO Mark Locke spoke on the deal and what it meant for both parties.
“Through Premier League Productions and their international broadcast partners, Genius Sports is revolutionising the viewing experience for millions of Premier League fans around the world,” he stated via press release.
“Powered by our Second Spectrum AI technology, we deliver an enriched visual experience with advanced analytics and key performance metrics in the live broadcast.”
Genius Sports is also FDC’s authorised supplier of official live data to the worldwide sports betting business, offering the most up-to-date and accurate feed on all Premier League, English Football League, and Scottish Professional Football League games.
Genius Sports’ Second Spectrum technology provides enhanced, data-driven Premier League, NFL, and NBA broadcasts on CBS, ESPN, NBA League Pass, and TSN.
Image credit: U.S. Soccer Federation official site
U.S. Soccer have recently announced a strategic partnership with Ticketmaster to become the Federation’s official ticketing partner for the next several years.
The partnership is set to use Ticketmaster’s industry-leading technology to support all ticketing initiatives and solutions with a goal to enhance the match day experience for fans at the stadium.
Ticketmaster is one of the world’s largest ticket sales and distribution companies. They have serviced millions of events across many different countries they operate in, providing a quick and reliable online service for fans that is focused mainly on convenience.
There is an unprecedented line-up of soccer events coming to the United States over the next few years and the Federation is being proactive in its approach to ensure a reliable ticketing service.
The features being brought in will be a fresh change for fans who have previously struggled acquiring tickets to matches because of the multitude of unreliable services that were selling them outside of the U.S. Soccer website.
Ticketmaster plan to incorporate features such as mobile app integrations, use of a 3D Interactive Seat Map to enhance seat selection, and the ability to save tickets to mobile devices which eases access at the gates.
U.S. Soccer and Ticketmaster will also recognise fans through custom content that will highlight the undying commitment of fans and their journeys to U.S. Soccer-controlled events, including U.S. Women’s and Men’s National Team matches, and create unforgettable moments through engaging sweepstakes.
U.S. Soccer Chief Commercial Officer David Wright expressed his excitement for what the partnership was going to bring to U.S. Soccer
“Fans are the heartbeat of our business. Supporting our commitment to super-serve our passionate fans, we are excited to partner with Ticketmaster in our efforts to enhance the customer experience,” he said in a U.S. Soccer press release
“Ticketmaster has been at the forefront of technology and innovation in this space for years and is the perfect match as we continue to elevate and evolve as a property.”
Ticketmaster Executive Vice President & Co-Head of Sports Clay Luter explained how the partnership was going to improve fan engagement.
“The expansion of our partnership with U.S. Soccer is a testament to our commitment to celebrating passionate soccer fans,” he added via press release.
“As the game’s popularity continues to rise, we’re eager to take engagement and connectivity to the next level while actively discovering and connecting with new fans. Through our platform, we’ll deliver must-have ticketing solutions, unique content and innovations that further fuel the interest in soccer across the country.”
The focus on fan engagement through augmented reality and app activations is a fantastic touch from the U.S. Soccer Federation, doing something that Australia has yet to attempt.
The country would definitely benefit by following the U.S. in their fan-first mentality, with an overall goal of making the matchday experience memorable and addictive, especially off the back of the Matildas World Cup success story.
This partnership is attempting to put the building blocks in to ensure crowd numbers are healthy as this new generation of soccer fans start to emerge. It is very strategic and has a forward outlook that must be applauded.
