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How SeatGeek can manage socially distanced ticketing

SeatGeek offers a platform that can help with ticket allocations, where socially distanced seating would be used for returning fans.

SeatGeek offers a platform that can help with ticket allocations, where socially distanced seating would be the first step towards welcoming fans back – for competitions such as the A-League.

Founded in 2009, SeatGeek is a mobile-focused ticket platform based in New York and provides assess to tickets for live events, whether it be buying or selling.

With a wide range of sports covered, SeatGeek is trusted by clients around the world and has already been working with UK-based Premier League and EFL Championship clubs about how to navigate through this tricky time.

SeatGeek engaged with their UK clients and created a series of tools that enable football clubs to reintroduce fans to stadiums safely and effectively – social distancing seating plans, demand-based algorithms and online sales tools just some of the products and services.

“There were two key areas to our response to dealing with our clients’ needs across such an uncertain landscape,” Peter Joyce, Managing Director for SeatGeek Sport (EMEA), said.

“First of all we needed to engage in high levels of communication across our client group to enable all of us to stay well informed and share ideas. 

“Secondly we needed to quickly investigate how we could build enhancements to our software functionality that would assist a new way of staging football matches and sports events with more restrictions required around the sale and distribution of tickets, as well as the methods of entering stadiums on match-day.”

Clubs who are looking to drive their sales activity online have been benefited by the introduction of Pod sales functionality. Underpinned by SeatGeek’s rules-based enterprise software platform, SeatGeek clients have maximised their seat inventory by allowing fans to purchase in their approved social bubbles, with parameters included to allocation definitions, meaning that contiguous seats are sold together. 3D Digital Venue is a SeatGeek partner who have engaged with a range of clients to offer their visual seat mapping tool to further add to its functionality on offer.

In the summer pre-season leading up to UK football seasons getting underway, several SeatGeek clients were chosen to host events that would test the new features that are being planned to roll out.

Brighton & Hove Albion FC welcomed Chelsea in a pre-season friendly in front of 2,500 supporters at the Amex Stadium in August, while Middlesbrough FC were one of the first 9 EFL clubs to host a league fixture with fans during September. 1,000 supporters were allowed to be in attendance at The Riverside Stadium for their home game v AFC Bournemouth.

“The football community as a whole has been dealing with such an uncertain landscape when it comes to planning our matches leading into this season, but we were delighted to be selected by the EFL to stage one of the first round of games with fans coming back to stadiums in September and we were pleased with the handling of the game,” Lee Fryett, Head of Commercial & Ticketing at Middlesbrough FC, said.

“We were able to work closely with the team at SeatGeek who have provided excellent support as have other partners involved in helping us stage the game.”

In Australia, the A-League and W-League seasons have been confirmed to start on the same date of Sunday 27th December 2020.

In the two months leading up to the season start, there is the potential for more trials of socially distant seating measures that can be implemented, where restrictions are slowly being eased across the country.

“There has been a huge amount of work and planning covered in a short space of time to react to the challenges that have been presented and it has been encouraging to see a whole range of partners and clients come together to find solutions,” SeatGeek’s MD, Peter Joyce said.

“With the sharing of best practice and the launch of the Adapt tool kit, we’ve produced a range of functions and services that will provide real value to our partners as they look to leverage technology, with mobile ticket entry becoming a key component of the recently successful test events conducted at many of our SeatGeek supported venues.” 

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Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

NSW Government announces $100 million fund

A new $100 million fund was announced to stimulate local economies, boost employment, and promote healthy lifestyles across New South Wales.

A new $100 million Greater Cities and Regional Sports Facility Fund was announced to stimulate local economies, boost employment, and promote healthy lifestyles across New South Wales.

It is part of the 2020-21 Budget released by the NSW Government on Tuesday that has delivered some exciting news for the community sport sector.

This funding will stretch over the next two years and be able to go towards NSW football clubs who can concentrate on upgrading and improving their facilities to a better standard.

“Right across NSW, community sport is the heart and soul of our social fabric and we want to make sure we have the best infrastructure for our State,” Acting Minister for Sport, Multiculturalism, Seniors and Veterans Geoff Lee said.

“$100 million will be injected into improving facilities and spaces across metropolitan and regional NSW to enable more people to participate in sport and active recreation.

“By investing in new and existing infrastructure we will encourage participation in grassroots sport and create employment opportunities as part of the NSW Government’s multi-billion-dollar infrastructure pipeline.

“We have seen record participation in children’s sport thanks to our Active Kids program and our investment in sports infrastructure aims to build on this success across all genders and abilities.”

Football NSW sees this funding as an opportunity to address facility issues that they identified in their NSW Football Infrastructure Strategy 2020-2030. These funds can help increase support for the largest team-based sport in NSW.

Football NSW has congratulated their State Government on this 2020/21 Budget which will make a profound impact in bouncing back from COVID-19.

The funds compliment the NSW Government’s $148 million investment in the Active Kids program this year, to further support communities to keep active and involved.

The Budget will also allocate $3 million for the development of a business case to turn Jubilee Oval in Kogarah into a revitalised suburban stadium.

J.League to reintroduce VAR from 2021

J.League has announced that it will be reintroducing VAR for Meji Yasuda J1 League matches for the 2021 and 2022 seasons.

J.League has announced that it will be reintroducing Video Assistant Referee (VAR) for Meji Yasuda J1 League matches for the 2021 and 2022 seasons.

In September 2019, it was announced that would be implementing VAR for the 2020 season, however nine days into the season it was announced that the competition was being suspended due to the COVID-19 pandemic.

Four months later upon the restart of the league it was also decided that VAR would not be used for the rest of the season. J.League said that this was due to its “tight schedule and limited number of referees.”

VAR will be implemented for a total of 394 matches during the 2021 season – this includes 380 Meji Yasuda J1 League matches, one Super Cup match and 13 J. League YBC Levain Cup, Prime Stage matches.

The 2022 season will see VAR used for 321 matches – including 306 Meji Yasuda J1 League matches, one Super Cup match, 13 J. League YBC Levain Cup, Prime Stage matches and one J1 Promotion Playoff Final.

“The development of J.League is a crucial factor for Japanese football to reach new heights, and the J.League is currently setting their goal to reach the heights of Europe’s top five leagues by 2030,” Chairman Ogawa Yoshimi of the Japanese Football Association Referees Committee said in February 2020.

“With VAR (video assistant referee) already being implemented in many leagues in Europe, the J.League must follow the same footsteps in order to achieve their goal. Therefore, JFA will work together with J.League to proceed with the implementation of VAR to help raise the level of Japanese football.”

J.League said that is still yet to be determined if the 2022 Super Cup match (which is played between the reigning Emperor’s Cup winners and J1 League Champions) and the J1 Promotion Playoff Final will be played.

The number of matches in the 2022 Meji Yasuda J1 League season is also dependent on the league staying at its current number of 18 clubs.

Relegation has been suspended for 2020 season due to the pandemic. The top two J2 League clubs for the 2020 season will be automatically promoted into the Meji Yasuda J1 League, increasing the number of teams in the competition to 20.

Four clubs will then be relegated from J1 to J2 after the 2021 season. Two clubs will also be promoted which is set to restore the number of clubs in the J.League to 18.

CrowdedVENUE makes stadium safety simple 

CrowdedVENUE focuses on visitor safety, revenue generation and user experience to create a secure stadium event for all.

CrowdedVENUE focuses on visitor safety, revenue generation and user experience to create a secure stadium event for all. 

They have become a unique combination of IoT hardware and a purpose-built software application that collects, transmits, analyses and presents the behaviour of pedestrian/crowd movement without any need for manual processing during or after study. 

CrowdedHUB sensors merge together the very best in physical identification, including Wi-Fi scanning, Bluetooth scanning, Thermal and 3D imaging of environmental sensing to create a valuable collection of unique data that is independent of any infrastructure. 

 

CrowdedVENUE’s boasts an incredible data gathering hardware system that is regarded as the most secure in the industry, with automated anonymisation at the source and a multi-layered security application. 

Crowded uses the very best in technology to offer an accurate and cost-effective pedestrian movement analysis solution that addresses the growing demands of both the private and public sectors. 

A network of independent sensors are able to accumulate over 90% of individuals in most areas. That information is then sent directly to Crowded who will automatically generate data relevant to the venue or location. 

The CrowdedVENUE software application continually accesses each sensor on their own to safely extract anonymous data and perform detailed analysis, maps and charts to display all the results. 

The following areas are covered in data collection extending to both inside and outside the venue: 

  • Volume per location 
  • Dwell times per location 
  • Most popular locations by visitors,  
  • Most popular routes by visitors,  
  • Top routes by direction with average journey times 
  • Safest route analysis 
  • Event-based predictive evacuation strategy 
  • Visitor heatmap 
  • 3D imaging 
  • Raw.csv Download 

CrowdedVENUE is related to the PoC’s belonging to stadia and other high-profile indoor venues. CrowdedRAIL and CrowdedCITY are two of the other sectors under the Crowded umbrella where they are predominantly utilised by the public sector as part of a multi-faceted range of consultancy services.  

However, CrowdedVENUE has been developed to help the end-user more directly in a manner that is extra simple, clear and easy to use. This approach enables the client to improve visitor safety whilst increasing revenue generation. 

 

The CrowdedVENUE service creates an increased level of value compared to its core function. By providing the stadium the means to transcend all current data collection and football monitioring solutions in favour of a real-world IoT “smart” service, it has everything required to become the global standard in crowd safety and visitor experience tools. 

“CrowdedVENUE is one of several services in the range that offers seamless integration into existing infrastructure via its API function.” they said.  

“Crowded is a fantastic solution for new works as a standalone service, but when a major venue already exists, such as a stadium, it is usual for that environment to be operating a proprietary app for visitors, usually based around experience.  

“The CrowdedVENUE API gives you the best of both worlds, allowing you to retain the control and familiarity of your current services, whilst seamlessly integrating the entire value proposition of Crowded.  

“For venues that do not have a current consumer-focused application, CrowdedVENUE is again the perfect choice for you.  

We will guide you through the design, installation and testing phases of installing a visitor app and the Crowded back-end analysis package, helping you to maximise value for both the venue and its visitors, with minimal operational impact.” 

Crowded not only tracks movement of crowd behaviour accessible, robust and cost-effective, but does it in a manner that is safe and secure, making sure that personal information of all visitors is protected. 

With Data Protection and Privacy Law being such a growing concern, Crowded was built specifically to protect the personal information of visitors alongside the integrity of the data the service gathers.” they said. 

“Any potential personal information is anonymised at source, by the hardware itself. This ensures that no personal information is ever in our possession. 

“In addition to this, Crowded provides the user with all the raw data gathered in .csv format. This gives each user the opportunity to observe the integrity of both the data set and the analysis performed by the application.” 

With a variety of data capture services available, CrowdVENUE presents as the ideal point of call for the safe recommencement of fans to stadiums with COVID-19 slowly easing in Australia. 

For more information on Crowded, including extra details on each individual sector, pricing packages and contact, you can find it here. 

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