How should Australian football best use its COVID-19 postponement?

FFA head James Johnson revealed the worst keep secret in Australian football early Tuesday morning; announcing the immediate suspension of A-League play on the back of the continued threat of COVID-19 . With states and territories having moved decisively on border control and lock down procedures, Johnson referred to a continuation as having become practically impossible.

The W-League did manage to squeeze their season in before the announcement was made, with a grand final between Melbourne City and Sydney FC last Saturday. The Melbourne City women may well be the last football team in Australia to win a championship for some time.

Words such as unprecedented, unique and testing have been common place in language over the past few weeks and the seriousness of the pandemic escapes no one at this time. Public health and prude governance are the most important aspects of the current situation, hopefully, wise decisions and action lead to a flattening of the curve and a slow return to normality over the next few months.

With around 1.8 million Australians who would normally be engaged with the beautiful game at this time of year in isolation and forbidden to compete, it would be prudent for FFA to think about encouraging behaviours that will benefit domestic football when it does eventually return.

As a first port of call, FFA should interact with the federations and ensure that junior players are sent age and skill appropriate drills to complete whilst confined to their home address. Many children will have a backyard in which to complete the drills, whilst others may be limited to small spaces available in apartments or town houses.

Technical directors could construct short clips and illustrated diagrams and then email and/or text the content to players using the official register in each federation.

Many young people will be feeling anxious about COVID-19, thanks to certain sections of the media that do little to encourage calm and thoughtful behaviour. Providing content for kids to work individually on their football skills would be a nice way to add a dose of normality for what will be a very strange time in their lives.

Slightly older players could also be engaged by their clubs, with coaching staff and technical consultants producing content they feel individual players need to work on. Within a supportive and digital environment, coaches might be able to set goals and objectives for the group and could potentially instil a competitive and diligent commitment to the drills that is so often lacking in junior players.

Players at NPL will find great challenges in maintaining fitness levels during the hiatus, with many young players no doubt living in high density situations with partners and young children. At a professional level, the AFL and NRL have set about the task of outlining fitness programs for their players that are adaptable to both indoor and outdoor environments. No doubt, the A-League will be following suit as we speak.

Many of the AFL players spoken to appeared at a loss as to how they would maintain fitness and skill levels without the expensive and vast resources of the football club to which they below. For NPL players it will be even more difficult, with the now closed local gyms the most common place for them to develop and maintain physical condition.

All NPL clubs need to establish a digital forum that includes the players, support staff and coaches in order to be pro-active during what appears likely to be an extended period away from the game. Once again, that sense of collegiality would be emotionally beneficial and with performance targets in place, the incentive to work collectively could potentially avoid any apathy that may occur in isolation.

The successful E-League concept should be immediately expanded with A and W League players engaged in play. A handful of players from each club with some X-BOX or PlayStation experience could be enlisted to play brief matches live on line, with the games streamed for fans to view via the club’s Facebook pages and the official A-League site.

The banter and enjoyment provided by what would no doubt be a comical yet also potentially competitive competition would further engage young fans and continue the objective of keeping the football community connected at this difficult time.

NPL New South Wales’ Facebook page is leading the way with lateral and creative thinking, already posting classic NPL matches for fans to view. The newly launched NPL.TV offers further potential in terms of streamed content and interaction and the National Premier Leagues’ #PlayAtHomeChallenge is a fun initiative that many players will be drawn to.

There is an emotional component to what all professional sport is about to encounter in Australia and monitoring and measuring that will prove difficult. The mind is fundamentally more important than the body and ensuring our football communities remain connected, active and positive is vitally important as most of us enter a period of isolation thanks to COVID-19.

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Episode 4: “You could have sold it out twice”: Peter Filopoulos on why unification is the way forward

PETER FILOPOULOS sees Saturday’s Australia Cup final between Melbourne Victory and South Melbourne Hellas as a ‘unification event’ that must be harnessed as a window to the future – rather than a means of stirring up old division – if Australian football is to progress.

“This game sold out organically, and having run marketing, corporate affairs and communications at Football Australia previously, I don’t think they would have needed to spend one single dollar on marketing,” Filopoulos told Soccerscene Unfiltered.

“You could have probably sold it out twice! This tells me it’s the sort of product the fans want; it’s authentic and taps into the new and the old, and demonstrates culture as a real asset. You couldn’t have scripted it better.

“If I was in a decision-making position at the A-League, I’d be looking very closely at why fans have responded in such an emphatic way.”

Filopoulos has seen it all across his near-35 year career in sports administration, which by his calculation has been split evenly inside the Australian football tent and outside it – but when outside, always with at least one eye glancing back.

Fifteen years across AFL clubs Hawthorn & North Melbourne as that code moved from a financially traumatic 1990s into a wealthier new millennium; five years at Football Australia: ‘easily the most transformative period for Australian football in its history’; stints with Etihad Stadium and even a period ‘completely out of my comfort zone’ at Swimming Australia.

There’s been crisis management, stepping in as Perth Glory CEO after the 2015 salary cap scandal; he’s seen the A-League’s boom times under the Lowys & Fox Sports’ 2018 broadcast deal; he’s enjoyed the euphoria of the 2023 Women’s World Cup in Australia and New Zealand.

But all stems back to the National Soccer League and South Melbourne Hellas, and his bold decision to take on the Club’s inaugural general manager position in December 1993, aged just 25.

“I wasn’t ready… but what it taught me is when an opportunity is presented to you, just say ‘yes’ and work out how to do it later. I’ve used this throughout my career, and that was one of those instances where I threw myself in the deep end.

“I had my career mapped out, and was working quite happily in accounting. But I was a passionate fan and having grown up at the old Middle Park, it was a natural ‘yes’ – and I was young enough to take a risk.”

With today’s A-League financially ailing and great clubs of yesteryear enjoying what Filopoulos terms a ‘renaissance’ – and agitating as vociferously for a return to the top flight as at any point since the demise of the NSL – he feels it is again time for bold leadership, and a little risk.

“You can have all the ambition in the world, and in being part of a club, you’re a custodian. But as I’ve always seen it, you need a sustainable commercial model: sound ownership, sound facilities, revenue, etc…

‘But you also need to understand how to tap into that asset of culture. What we’re seeing with the Australia Cup final is a result of culture, right? You need to create it amongst your fans, and know who your fans are, and tell them what you’re striving for. Bring them along on the journey!”

Catch the full chat with Peter Filoupolos on Soccerscene Unfiltered: from ‘eyeballing’ Frank Arok and backing Ange Postecoglou, overcoming resource challenges at Football Victoria, to the rise of the Matildas, and plenty more…

Manchester City must pay the ultimate price for financial cheating

Manchester City’s financial scandal has reached boiling point. On the 29th of September, an independent commission found City guilty of all charges relating to serious breaches of the league’s financial rules across nine seasons, from 2009/10 to 2017/18. The commission also upheld three of four charges concerning the club’s failure to cooperate with the Premier League investigation.

The Premier League says City used sham commercial arrangements and disguised owner funding to inflate revenue and reduce costs by more than $1.7 billion (£900 million). Abu Dhabi United Group funded $1.58 billion (£830.69 million) that appeared in City’s accounts as sponsorship money from Abu Dhabi companies. The commission concluded that City’s accounts concealed the true financial position from auditors and regulators.

The 115 charges cover inaccurate financial information, player and manager payments, financial rules and the investigation itself. City has lodged its appeal against the guilty verdict, but for such a serious sporting scandal, attention has already turned to the potential punishments. In a Premier League era where foreign investment is king and revenues have skyrocketed, we should be asking questions. How did Manchester City get away with this for so long, and how can the punishment act as a deterrent to keep the reputation of football’s biggest league intact?

The hack that exposed the story

The most uncomfortable part of this saga is how the authorities discovered it and how most likely City never would have been exposed. In 2018, German publication Der Spiegel published leaked internal City emails and documents obtained through Football Leaks. Rui Pinto, the Portuguese hacker behind Football Leaks, supplied material that alleged City had disguised owner investment as sponsorship revenue and manipulated arrangements to satisfy financial regulations.

The Premier League investigation began in December 2018. City were formally charged in February 2023, after a four-year investigation, and the hearing finally began in September 2024. That timeline is nothing short of extraordinary; eight years between the leaks being exposed and charges being brought to Manchester City does significant sporting damage.

Man City won eight major titles during the alleged period, including three Premier League titles. Recalling titles in any sport leaves a sour taste in any sports fan’s mouth. The fans of opposing sides given titles feel robbed of the special moment, and Manchester City fans could feel rightfully deceived. But it goes beyond even this as we look at who Manchester City signed during those seasons. Players such as Ilkay Gundogan and Kevin De Bruyne played vital roles in City’s later titles beyond the 2017/2018 season. Would they have joined if this had been uncovered earlier? It’s impossible to say, but it shows how City’s early investment from 2009/10 still contributed to their titles in the 2020’s.

The Premier League’s credibility

That delay is not just embarrassing for City; it damages the Premier League. The league is the most competitive and commercially powerful domestic competition in football. Its rules are supposed to create a framework in which clubs compete on sporting merit while remaining financially sustainable. If a club can allegedly distort its accounts by hundreds of millions of dollars and the process takes years to reach a verdict, despite City’s potential obstruction, every other club has a reason to question whether the system works.

The irony is obvious: if Football Leaks hadn’t shared what they found on Manchester City through its hack, the scheme never would have been uncovered. If financial rules were designed to stop clubs gaining an unfair competitive advantage, then the Premier League may need to change how it investigates how its clubs’ finances are being managed. If anything should be gained from this, it may be that financial regulation needs to be improved as the Premier League and its clubs spend billions.

As for Manchester City, punishment cannot simply be a fine that becomes another operating cost.

Relegation is the only serious answer

If the verdict survives the appeal, Manchester City should be removed from the Premier League and those three aforementioned league titles removed. A fine would be inadequate and, depending on what points deduction City got, would punish the club in one season while leaving the historical record largely intact. Nottingham Forest received a four point deduction for a charge of Profitability and Sustainability rules in 2023-2024. City’s 114 charges will see much greater punishment then that.

Even if City are relegated they would almost be guranteed to be promoted the next season so even that feels like a slap on the wrist. Despite their investment during the nine seasons being questioned their five titles subsequent to that period will be expected to remain in their hands. My solution is to relegate City to the Championship without the potential of promotion for three seasons, one for each title won during that time.

City fans will call that harsh but their is strong reason to come down hard and that’s because this is bigger than Manchester City. Foreign ownership has brought huge investment into English football, but investment cannot mean exemption from the rules. Owners, executives and clubs must know that the Premier League’s financial regulations carry consequences that cannot be negotiated away.

The league has a choice. It can impose a manageable punishment and move on, or it can demonstrate that competitive integrity matters more than the commercial power of its biggest clubs. If City’s appeal fails, the answer should be clear: relegation, a reckoning over the titles and a message to every owner that the Premier League’s rules are not optional.

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