Peter Filopoulos: Hosting the Women’s World Cup will turbocharge the growth of women’s football

Peter Filopoulos FV

Peter Filopoulos, CEO of Football Victoria believes Australia’s successful FIFA Women’s World Cup (WWC) bid will fast-track the sport’s growth and generate much-needed funds for the nation’s footballing infrastructure.

“This is the most exciting football news this country has ever seen, other than qualifying for the 1974 and 2006 World Cups. For me, this is the biggest global event the country has ever won the hosting rights to. It is an enormous opportunity,” Filopoulos says.

The joint Trans-Tasman bid was victorious over Colombia, who was the only other potential host nation after Japan withdrew its bid only weeks before the final decision. The proposed date for the tournament to start is the 10 July 2023, with the final being held on 10 August.

The benefits of hosting one of the world’s largest sporting events cannot be overstated, particularly at a time when Australian football has struggled for investment, infrastructure, and viewership.

“We are growing at such a rapid rate that we have become victims of our own success. There has clearly been chronic underinvestment in the past which has created a facilities gap. In the community we have about 10,000 to 15,000 boys and girls missing out in club land every year,” Filopoulos says.

“We organically grew 24 per cent in 2018 and 29 per cent in 2019. Winning the hosting rights for the WWC will turbocharge growth in the women’s sector and help us to reach 50-50 participation, as well as accelerating the creation of more female-friendly facilities.”

At the top level, Filopoulos has already secured $15 million from the Federal Government to establish a state-of-the-art training facility dubbed the ‘Home of the Matildas’. Football Victoria will conduct a feasibility study with the State Government for further budget considerations for Phase 1 of the project, which is expected to begin in 2021 and be completed in early 2023.

Industry leaders are optimistic that the hosting rights will continue to trigger further investment into football, from the elite level down to the grass roots.

“Female football has evolved dramatically in Australia and it’s going to be fantastic to have the World Cup here. There is an opportunity to leave a real legacy from the national team right down to the grass roots, the coaches, and the facilities,” says Matildas legend and Football Coaches Australia Vice President Heather Garriock.

The Matildas will enter the tournament with a point to prove after suffering a knockout-stage exit in their last World Cup campaign, losing in a penalty shootout to Norway. The 2023 edition however will be more competitive than ever, with the tournament set to expand from 24 to 32 teams.

“We currently have an exceptional core group that have been around the team for a long time. They will be in their peak for the Tokyo Olympics next year and come 2023, it will be our best chance ever to win a medal,” Garriock says.

“We cannot forget the former Matildas who have paved the way for the current generation. I think acknowledging history is really important because it paints a beautiful picture that due to them, we are now able to achieve the dream of hosting a World Cup.”

In addition to fast-tracking the development of Australian football, major international events like the WWC act as a stimulant for a host nation’s economy and public image.
The 2019 WWC, which took place in France, broke records for total viewership and attendance figures. More than 1.12 billion people tuned in over the course of the tournament which included ticket sales of more than 1.16 million.

“The economic impact will be significant. This will start on 10 July and finish on 10 August so fans will come for a minimum of three weeks, but likely longer. In the context of tourism, people will be spending time and money in hotels and in the cities so the domestic economy will benefit greatly,” says Michael Edgley, Director of the Green & Gold Army, Australia’s leading football tour company.

“Another factor is the social benefit that is generated by these types of events. The positive atmosphere creates enormous joy and a fun experience, which is really important for women’s football. Last year’s WWC in France was right up there as one of the best events I’ve worked at.”

A key to securing hosting rights was Australia and New Zealand’s successfully delivery of past international sporting events. From the 2000 Sydney Olympic Games to the 2006 and 2018 Commonwealth Games and the 2011 Rugby World Cup, both nations have rich sporting histories and proven track records.

“Australia and New Zealand have developed economies, stadiums, and great event industries whether it is on the creative side or in operations delivery. We’re in a great place to showcase the best of women’s football to the rest of the world,” Edgley says.

“Many Australians don’t yet understand how big this is, over a billion people will watch this, possibly up to two billion. We will be able to showcase Australia, our way of life and promote gender equality. Australia will get its chance to enhance our standing in the world and create a legacy moving forward.”

In total five stadiums across New Zealand will be used, including the tournament opener at Eden Park, Auckland while eight stadiums in Australia will host matches, culminating in the final at Sydney’s 70,000 seat Stadium Australia.


Previously published as: How the FIFA Women’s World Cup will secure investment and drive industry growth

Football Queensland and Stryker launch Community Heart Program

Football Queensland's Community Heart Program together with Stryker will assist clubs in the purchase of Automated External Defibrillators.

Football Queensland has launched the Community Heart Program together with Stryker, which is a new fundraising initiative that will assist clubs in the purchase of Automated External Defibrillators (AEDs).

The program highlights Football Queensland’s continued commitment towards the safety of all participants, in moments where emergency care needs to be provided.

“Football Queensland is delighted to launch the Community Heart Program to support our clubs at all levels of the game in providing a safe environment for participants and attendees,” FQ CEO Robert Cavallucci said.

“We can’t stress enough how important it is for all FQ licensed clubs in Queensland to have at least one AED accessible when games are being played to provide participants with the best possible chance of surviving a sudden cardiac arrest.

“Through this new initiative and our partnership with First Aid Accident & Emergency, Football Queensland is proud to offer clubs a best practice solution with access to discounted defibrillation packages and valuable education on heart safety.

“The Community Heart Program fundraising platform provides our clubs with a simple and easy way to raise money for the purchase of an AED package, so that together we can ensure every football ground in Queensland is a safe place for all in attendance.”

Stryker is a medical technology company which manufactures AEDs. Their connection to the Community Heart Program means they will provide clubs across Queensland with access to a fundraising platform, built specifically to raise money for the purchase of an AED package.

“At Stryker, we are driven to make healthcare better and we feel proud that we are in a position to support Football Queensland with technology that could make a difference in an emergency situation,” Stryker Managing Director Ryan McCarthy said.

“Stryker and Football Queensland share many of the same values when it comes to the care of their community, whether that is promoting the health benefits of playing sport or providing vital lifesaving tools.”

You can view the Community Heart Program fundraising platform here.

You can view the First Aid Accident & Emergency website here.

Football Queensland release Sponsorship Guide to assist clubs

Football Queensland has released a Sponsorship Guide to assist the state's clubs in attracting and retaining long-term sponsors.

Football Queensland has released a Sponsorship Guide to assist the state’s clubs in attracting and retaining long-term sponsors.

Available via the Club Support Hub, the guide is the latest in a suite of resources produced by FQ to enhance the level of support for clubs at all levels of the game.

Sponsors are instrumental in helping to reduce the direct cost to players and the members running a club. Clubs should seek to maximise the benefit to their sponsors and build a solid ongoing relationship, which in turn will encourage the sponsor to return year after year.

Football Queensland CEO Robert Cavallucci outlined the importance of the Sponsorship Guide for the state’s clubs.

“Football Queensland is committed to providing our clubs across the state with high-quality resources to ensure they are well-equipped to deliver the best possible participation experiences to their members,” he said.

“In line with this, the newly-launched Sponsorship Guide has been designed to help clubs understand the ways in which they can create commercial value for businesses in their local community.

“The guide reinforces the importance of building mutually beneficial relationships between clubs and businesses while outlining how clubs can attract, promote and retain sponsors who become part of their club community.

“In addition to the Sponsorship Guide, we have developed a range of sponsorship templates for clubs to use such as sponsorship proposals, agreements and introductory letters among others.

“We’re looking forward to supporting clubs on their sponsorship journey and believe the Sponsorship Guide will provide club volunteers across Queensland with the knowledge and resources they need to build strong, long-term relationships with sponsors.”

The Sponsorship Guide can be downloaded and viewed here.

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