Hyundai Motor Group affiliates Hyundai and Kia have jointly announced the renewal of their long term partnerships with FIFA until 2030.
This joint partnership has a lot of history behind it, with Hyundai beginning its alliance with FIFA in 1999 before Kia first began its football sponsorship activities in 2006 for the Germany World Cup. In 2010, Hyundai/Kia signed a long-term agreement to continue the partnership until 2022.
The renewals will cover a wide range of FIFA’s most prestigious competitions, including the eagerly anticipated FIFA Women’s World Cup 2023™ and FIFA World Cup 2026™.
Hyundai and Kia have provided long-term transportation and financial support for FIFA, and both companies have expressed the importance on having an emphasis on the growth and development of the women’s game with the FIFA Women’s World Cup around the corner.
FIFA President Gianni Infantino was present at the FIFA headquarters in Zurich, Switzerland to celebrate the occasion with a long-term partner.
“We’re thrilled to continue our long standing partnerships with Hyundai and Kia. Over the years, they have consistently demonstrated their commitment to supporting FIFA, and we value their dedication to enhancing the overall experience at our tournaments,” said the FIFA President.
“As we enter this new era together, we’re excited about the prospects that lie ahead with the addition of Boston Dynamics and Supernal. Together, we’ll continue to work on uniting the world through football.”
Karl Kim, the President of Hyundai Motor Group, added to Infantino’s comments on behalf of his company.
“On behalf of Hyundai Motor Group, we’re honoured to extend our partnerships with FIFA, reinforcing our long standing commitment to the world of football,” commented the President of Hyundai Motor Group.
“As we embark on this renewed collaboration, we look forward to showcasing the capabilities of our mobility solutions and partner brands on a global scale. Together with FIFA, we aim to inspire and unite fans around the world through the power of football.”
On the Hyundai website, the group extensively talks about its connection with the sport of Football.
“Football partnerships are a fundamental pillar of Hyundai/Kia’s global marketing strategy that provide compelling opportunities to build an emotional connection with customers by sharing in their passion for football.” it reads.
Ground transportation is critical to the successful staging of an international event like the FIFA World Cup. Having proven itself as a dependable vehicle supplier for a number of FIFA competitions from 2006 to 2018, it’s a perfect partner to ensure transportation of teams and staff runs smoothy for the 2023 FIFA Women’s World Cup that starts on July 20.
