Hyundai and Kia stay loyal with FIFA until 2030 to extend past two decades

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FIFA and Hyundai
Image credit: FIFA

Hyundai Motor Group affiliates Hyundai and Kia have jointly announced the renewal of their long term partnerships with FIFA until 2030.

This joint partnership has a lot of history behind it, with Hyundai beginning its alliance with FIFA in 1999 before Kia first began its football sponsorship activities in 2006 for the Germany World Cup. In 2010, Hyundai/Kia signed a long-term agreement to continue the partnership until 2022.

The renewals will cover a wide range of FIFA’s most prestigious competitions, including the eagerly anticipated FIFA Women’s World Cup 2023™ and FIFA World Cup 2026™.

Hyundai and Kia have provided long-term transportation and financial support for FIFA, and both companies have expressed the importance on having an emphasis on the growth and development of the women’s game with the FIFA Women’s World Cup around the corner.

FIFA President Gianni Infantino was present at the FIFA headquarters in Zurich, Switzerland to celebrate the occasion with a long-term partner.

“We’re thrilled to continue our long standing partnerships with Hyundai and Kia. Over the years, they have consistently demonstrated their commitment to supporting FIFA, and we value their dedication to enhancing the overall experience at our tournaments,” said the FIFA President.

“As we enter this new era together, we’re excited about the prospects that lie ahead with the addition of Boston Dynamics and Supernal. Together, we’ll continue to work on uniting the world through football.”

Karl Kim, the President of Hyundai Motor Group, added to Infantino’s comments on behalf of his company.

“On behalf of Hyundai Motor Group, we’re honoured to extend our partnerships with FIFA, reinforcing our long standing commitment to the world of football,” commented the President of Hyundai Motor Group.

“As we embark on this renewed collaboration, we look forward to showcasing the capabilities of our mobility solutions and partner brands on a global scale. Together with FIFA, we aim to inspire and unite fans around the world through the power of football.”

On the Hyundai website, the group extensively talks about its connection with the sport of Football.

“Football partnerships are a fundamental pillar of Hyundai/Kia’s global marketing strategy that provide compelling opportunities to build an emotional connection with customers by sharing in their passion for football.” it reads.

Ground transportation is critical to the successful staging of an international event like the FIFA World Cup. Having proven itself as a dependable vehicle supplier for a number of FIFA competitions from 2006 to 2018, it’s a perfect partner to ensure transportation of teams and staff runs smoothy for the 2023 FIFA Women’s World Cup that starts on July 20.

Perth Glory building new foundations with La Vida Homes

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Image credit: La Vida Homes official website

Perth Glory proudly confirms La Vida Homes, a renowned home-building company based in Western Australia, as the club’s principal partner.

As per the partnership agreement, the La Vida Homes logo will appear on the front of the A-Leagues Men’s home and away shirts for the remainder of the ongoing season and the subsequent three A-League seasons.

The collaboration also encompasses substantial branding, advertising, signage, and activation possibilities, along with featuring the company’s logo on the A-League Men’s training apparel for the upcoming three seasons.

As a trailblazing, inventive and socially-aware presence in the home-building sector, La Vida Homes has recently extended its operations into South Australia, further building on its continuous growth and achievements in WA.

Perth Glory CEO Anthony Radich expresses his delight in the club’s collaboration with a company that not only proudly represents Western Australia but is also owned and managed by devoted, long-time supporters of Perth Glory.

“This is a hugely exciting partnership for everyone involved, and we are thrilled to welcome La Vida Homes to the Perth Glory family,” he said via Glory press release.

“This partnership aligns perfectly with our stated commitment to reconnecting with the local WA community on a number of levels.

“La Vida Homes is an extremely well-regarded building company that holds a deep affinity for the club and we look forward to working closely with them to develop this relationship and help grow our club together in the coming years.”

Founder and Managing Director of La Vida Homes, Mark Di Masi, reiterated those sentiments.

“I couldn’t be prouder to announce that La Vida Homes will be a Principal Partner of Perth Glory Football Club for the next three years,” he added via media release.

“My family and I are long-time fans of the club and as I’m sure any passionate football supporter would agree, being able to get behind your team like this is quite simply the stuff of soccer dreams.

“We are an agile team at La Vida who aren’t afraid to do things differently, giving those around us a shake-up, much like Perth Glory.

“We’re all about helping West Australians make their mark on the world and that’s precisely why we’re here; to help this remarkable football club be the best they can be, both on and off the park.”

Mark Di Masi has managed the construction of 20,000 homes throughout his distinguished career and acknowledging the need to depart from the traditional building industry model and innovate, La Vida Homes was established to create something exceptional.

Football Victoria encourages state teams to take part in Governance Workshop Series

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Image credit: NakoPhotography / Shutterstock.com

Football Victoria are endorsing the joint partnership between the Victorian Government and VicSport, as football clubs across the state can become involved within the participation of case studies – dedicated to the understanding and importance of governance within sport.

Three workshops will eventuate over the course of May, June and July. Industry experts, sport directors and operating officials will all be in attendance at each workshop, discussing their insight upon the plethora of information they possess in correlation to Board Policy & Procedure (completed April 3), Risk Management (TBC in May), Sports Integrity (June 6) and Diversity & Inclusion (TBC in July).

VicSport are a Victorian non-for-profit organisation dedicated to attract as many Victorians as possible in participation and engagement across a variety of sports and/or physical activity.

Working in conjunction with the Victorian Government, it is their duty to ensure that recreation within the state remains at its optimal level.

Advocating, assisting and supporting its members since its inception in 1994, their extensive network branched out to over 3.9 million participants.

Football within Victoria has quite the pulse. Engagement levels are high within the amount of participants across all abilities and genders.

Knowing the importance of governance is fundamental for emerging and present clubs, hence the importance surrounding the FV in urging club officials in attending these various workshops.

Football Victoria have made continuous strides in becoming more accessible and engaging to potential participants. All-abilities April is a symbol of the inclusivity in which the state has made across the last decade.

Governance within sport is crucial. It covers a magnitude of aspects all required to be considered when operating an entity. Given the vast amount of contributors governance is essential for the promotion of accountability, sustainability and stability for a football club.

The success garnered on the park must be achieved off of it through a harmonious collective.

For up-to-date information, you can view it via VicSport here.

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