i-BrainTech is a software company specialising in the provision of brain–computer interfaces for motor control neurofeedback therapy.
As a relatively new company that was founded in 2019 by entrepreneur and computer scientist Dr. Konstantin Sonkin, the business has achieved global expansion, forged partnerships with elite sports clubs, and earned recognition from leading organisations.
The i-BrainTech system is a sports video game you control entirely with your mind, with real-time feedback on how well you focus and visualise and unlocks new frontiers in brain analytics, providing unparalleled insights for progress tracking and talent identification.
It has three methods to improve the way people play football which include:
Performance – Enhance ability to plan, concentrate and execute sport actions successfully.
Return to play – Allows you to train core skills and retain muscle memory whilst you are recovering from an injury which is hugely beneficial and convenient.
Player analytics – Using brain analytics that were previously inaccessible, players can improve specific skills and manage certain situations for them to improve on matchday
i-BrainTech’s technology is considerably unique to anything that has been produced before in sport and brain technology.
It offers an elite level mental training system that is available on a computer so athletes can reap the benefits of the system at any time and fitness level. The platform has 100’s of drills spanning every position and adjustable difficulty levels with the goal to consistently challenge yourself as you improve.
Unique brain data to this specific platform can be used to track performance and identify strengths and weaknesses. Lastly, it is a very immersive environment that attempts to accurately represent real-life scenarios, enabling athletes to master the mental game in advance.
How the i-BrainTech system works
- Put on brain sensory cap – Wearing the EEG cap measures brain activity in real time
- Select training program – 100’s of training programs suited for the specific position and role you play with a new feature of being able to create a customized program.
- Visualise – Control your virtual avatar by visualising completing the drills on screen. 10-25 minutes, twice a week is all it takes to improve.
- Strengthen brain – When completing the visual drills, the brain physically rewires itself, leading to enhanced performance. Over time it has a huge benefit with visual learning.
- Track results – Track your progress and see measurable improvement in brain capabilities and athletic performance on the pitch after just a few months.
i-BrainTech technology has been adopted by leading clubs and players in Major League Soccer, Premier League, and the Bundesliga. However, it wasn’t until recently that they partnered with their first professional football club. With the company based in Israel, i-BrainTech have an existing partnership with local club Maccabi Netanya F.C.
It has been an early success with the club releasing in a statement that they saw performance improvement after only a few months.
With the lack of existing partnerships, proven success by players and coaches within the big five European leagues, and it being an easily implementable system, Australian football and the A-League in particular has a big opportunity to get ahead of the pack.
i-BrainTech have suggested they want to expand their football partnerships before branching out into basketball, making this a bigger opportunity than ever to partner with the industry 4.0 company.
Development in Australian football has become a huge issue, as the lack of talent from the A-League into Europe and the transition into the national team is something that needs to be highlighted. The statistics suggesting the improvement in cognitive ability as well as physical performance from this revolutionary system would go a long way in Australia.
To see all that i-BrainTech has to offer, you can click here.
