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Illawarra-Based Sides Join Forces in Bushfire Appeal

It’s been a rough few weeks for rural Australia, to be very blunt.

The bushfires ravaging the country have caught worldwide attention, with donations and help coming from far and wide.

Elton John, Chris Hemsworth, Gordon Ramsay, Russell Crowe and Leonardo Di Caprio are just some of the celebrities who have financially pledged for the cause.

In the cricket, various Big Bash League players including Matt Renshaw, Chris Lynn and Glenn Maxwell are donating for every wicket or six they hit in the tournament.

Brighton and Australian national team goalkeeper Maty Ryan is also making an effort from the other side of the world, as are various Australian-born players in the NBA including Ben Simmons, Dante Exum and Matthew Dellavedova.

The list of those who have donated is very extensive and it’ll only get longer, which is fantastic, especially from those overseas.

One of the worst affected areas is in rural NSW, in and around the coastal area of Illawarra, a region of NSW that holds over 300,000 people and the metropolitan city of Wollongong.

In response to the horrific events that have dominated the headlines, Football NSW have joined forces with the NRL and NBL in hosting a round of golf featuring players from various codes.

Despite being a much smaller city than the likes of Sydney, Melbourne and Brisbane, Wollongong is a very competitive sporting city. The Illawarra Hawks compete in the NBL and the St. George Illawarra Dragons in the NRL.

NPL NSW side Wollongong Wolves, who recently won the National Championship against Queensland-based side Lions FC, will also partake in the charity golf game.

Illawarra Hawks guard LaMelo Ball, who has taken the league by storm in the few games he’s played, also donated a substantial amount at a time when the fires were still in their initial stages.

It will be an 18-hole game with every hole available to be sponsored for $1000.

It has been truly amazing to see the support received from across the globe in response to these bushfires. As a country, we always help our fellow man or woman when they’re in a sticky situation. It’s in our nature.

But sometimes, we need a helping hand and we’ve received a lot of those.

The fight is far from over, with blazes raging across the country at the writing of this article.

But with fundraisers such as this, combined with the selfless donations from millions, we’ll be on the road back to normalcy before we know it.

The full press release from NPLNSW that came out last Wednesday can be found below:

The Wollongong Wolves, St George Ilawarra Dragons and Illawarra Hawks have joined forces to announce a first of its kind Illawarra combined codes bushfire appeal golf day.

Players and coaches from the Dragons, Hawks and Wolves will convene on Monday, February 3 at Wollongong Golf Club to help raise funds for the NSW Rural Fire Service, Salvation Army Disaster Relief Appeal and Australian Wildlife Rescue (WIRES) following the recent bushfires that have devastated Australian communities.

Entry for a four-man Ambrose team is $2000 and includes an afternoon of golf, cart hire, food and beverage package as well as a post-presentation event and the chance to mingle with all your favourite players across the three different codes that represent the Illawarra.
Each of the 18 holes are also available to be sponsored at a cost of $1000.

Spots for the day are extremely limited, with all queries and purchases available by emailing partnerships@dragons.com.au or partnerships@hawks.com.au.

Dragons coach Paul McGregor hailed the bushfire appeal golf day as a unique and significant opportunity to raise funds for several special causes.

“The codes combined bushfire appeal golf day is one of several causes the Dragons have chosen to back in response to the horrific fires that have overwhelmed the country,” McGregor said.

“The chance to see your favourite players across Illawarra’s three main codes on the one day is an opportunity that cannot be missed, all in name of a very good cause.”

Wolves coach and former Socceroo Luke Wilkshire echoed his fellow coach’s sentiments regarding the recent bushfire devastation.
“As far as sport in the Illawarra region goes, it is great that we can support each other and work collectively,” Wilkshire said.

“To showcase a strong, positive message by bringing our different sporting identities together as one for a great cause is very important.”
Hawks coach Matt Flinn gave a personal affirmation to the bushfire appeal golf day.

“This is an exciting event that all three sporting clubs are collaborating on,” Flinn said.

“I’ve been personally affected, with family members caught up in the bushfires, as have many of our members and supporters within the south coast region, so this is a way in which we can help unite our community and raise funds for a terrific cause.”

 

Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

Paramount+ secures Premier League deal overseas

A-Leagues broadcaster Paramount+ has secured a three-year deal for English Premier League broadcast rights in Mexico and Central America.

A-Leagues broadcaster Paramount+ has secured a three-year deal for English Premier League rights in Mexico and Central America from the start of the 2022/23 season.

The new partnership will mark the end of pay-TV provider Sky Mexico’s reign as the only Premier League broadcaster in the region.

All 380 English Premier League matches will be streamed live through Paramount+ and ‘PlutoTV’ who is the aggregated streaming platform for Paramount+.

The contract covers Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. It also includes Belize and the Dominican Republic but on a non-exclusive basis.

Paramount+, owned by ViacomCBS, has also secured a Premier League feed for its platforms featuring 24/7 coverage of the competition.

ViacomCBS launched Paramount+ in the US in 2019 with several high-profile soccer rights acquisitions. This included International matches, CONCACAF, UEFA Champions League, as well as top flight football from Italy, Argentina and Brazil.

The Premier League rights deal marks an expansion of operations in Central America ahead of moving into a number of additional territories by 2023, including the UK, Ireland, Germany and Italy.

Premier League Chief Executive Officer, Paul Molnar:

“We are very happy that ViacomCBS views the Premier League and our clubs as a vital part of their live sports offering,” he said.

“ViacomCBS platforms, including Paramount+ and Pluto TV, will be an outstanding home for the Premier League and we look forward to working together to showcase the league to new and existing fans throughout Central America and Mexico.”

Paramount+ has already made their mark in Australia, providing live coverage for A-League men’s and women’s competitions for subscribers to the platform.

ViacomCBS President and Chief Executive, Raffaele Annecchino:

“We know audiences around the world are passionate about sports, and especially about football. This partnership with the Premier League brings exclusive content directly to those fans, live for the first time on Paramount+ in Mexico and Central America,” he said.

“Live sports are an important differentiator for our streaming service, and as we’ve seen in the US and Australia, we are confident this will drive subscriber growth as we continue to offer the best mix of entertainment and now – live sports.”

LaLiga celebrates five years of international growth

LaLiga has celebrated five years of it's very own unique international structure that has driven worldwide expansion of the competition.

LaLiga has celebrated five years of it’s very own unique international structure that has driven worldwide expansion of the competition, turning the Spanish league into a world-leading reference for the sports industry.

The LaLiga Global Network program was launched in early January 2017, and is present in 41 different countries, with 44 on-site delegates and another 11 employees working from LaLiga headquarters in Madrid.

The program also has 11 international offices and two joint ventures in North America and China. The international expansion strategy has covered over 90 different countries, boasting an extreme amount of growth throughout a five-year period.

It is a big reason why more and more people around the world are falling in love with LaLiga football.

LaLiga executive director Oscar Mayo:

“Five years ago, we embarked on an ambitious mission to bring the entertainment and emotion of LaLiga to more fans around the world and to help grow football as a sport everywhere,” he said.

“We are very proud that LaLiga and its main protagonists, clubs, players, coaches, are closer today to more people around the world than ever before.

“That said, this is just the beginning, together with clubs and with the support of our new partner CVC, we will give our international efforts a massive boost.”

The internationalisation strategy has had a positive effect in the growth of the community within LaLiga facts across the globe, as the league now possesses 146 million followers.

LaLiga produces plenty of content, however what is unique is that the content is published in over 20 different languages across 17 different social media platforms, allowing discussions about the league to occur in many different places.

Out of all the top five leagues in Europe, LaLiga has the largest following. Even in recent years, the number of international activations organised by LaLiga has doubled, reaching 1,222 across more than 90 countries.

Mayo continued:

“When it comes to football fans outside of Spain, we always say that we would like to be everyone’s second most popular league, after their local league,” he said.

“National leagues are the true engine of football and that’s why LaLiga is sharing the recipe of its own success with leagues, federations and clubs around the world.

“The growing number of commercial partnerships around the world is a sign of the increasing relevance of LaLiga. Our commercial partner are a very important part of LaLiga fan engagement.”

La Liga has had 247% in the value of the competitions’ international audiovisual rights since 2013/14 and a boost to the value of the LaLiga brand.

The numbers confirm that Spanish football has captivated fans all over the world, whilst attesting to the success of the internationalisation process.

“We are on an exciting journey to entertain people around the globe. We will continue to make bold bets to bring Spanish football fans everywhere great entertainment and to introduce our competition to more people everywhere. We are only just getting started,” Mayo said.

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