Indigenous Football Week highlights the impacts of John Moriarty Football

John Moriarty Football

Indigenous Football Week (IFW) 2023 was celebrated October 30 to November 5, recognising the impacts of Indigenous football program John Moriarty Football (JMF).

Putting into consideration that it is Australia’s longest-running and most successful Indigenous Football initiative for 2-18-year-olds, JMF perseveres with its mission to create a beacon of light for social change as well as providing a pathway for Indigenous footballers and communities.

Overseeing JMF is an expert advisory council, Indigenous Football Australia (IFA), which was established to increase social change through football, expand the operations of JMF and ensure equal access to football for grassroots and elite Indigenous players.

Speaking with Soccerscene, JMF Program Director Jamie Morriss and JMF Scholarships Coordinator  & IFA Council member Allira Toby discussed the overall impact of assisting Indigenous peoples and their communities around the country.

What was the process involved in organising the Indigenous Football Australia Council?

Jamie Morriss: We looked at bringing in expertise across a range of different areas, including previous Socceroos and Matildas, and also sport more broadly as well as academia and media. The council has majority Indigenous membership and is gender equal. Its goal is to strategically guide John Moriarty Football. The IFA Council meets once a quarter to discuss where the strategy and direction of the program is going.

Having lots of great experience along with great individuals on that council provides expertise and thinking to help us unlock doors and continue to drive the program forward.

What is the procedure for kids to be involved in the Scholarship?

Allira Toby: A lot is involved in the scholarships. We have a criteria that identifies kids in the communities that have the potential to go far professionally in football. A key component of this is the individual Scholarship Holders, with the support of their family, making a commitment to attend school.

A JMF Scholarship starts at the grassroots level in our community hubs. We provide football training and development, mentoring, help with their studies, providing football equipment and club fees, and even travel to tournaments. As their talent and skills develop, they may then qualify for a Sydney Scholarship during their high school years. In Sydney they will attend a top sports high school, receive extensive football training and development, wrap-around pastoral care, mentoring, tutoring, placement with a football club, and much more.

How many kids have gone far in becoming a professional footballer?

Allira Toby: We have one individual so far playing professional football. Marra woman Shadeene (Shay) Evans is the inaugural JMF Scholarship Holder. She has played for the young Matildas and is currently playing for the Central Coast Mariners in the A-Leagues.

We also have a number of talented Sydney Scholarship Holders who are well on their way to playing professionally and are already playing in high level tournaments and competitions.

What is the vision for JMF?

Jamie Morriss: To grow it across Australia. Ideally we would have a hub operating in each of the states – currently we are in three states, but we would like to offer the program nationwide, with the view of having more staff on the ground to run the grassroots program so we can impact as many kids and communities as possible.

Are there any fees involved for this program?

Jamie Morriss: Not for us – we offer the program free of charge to all the communities that we are delivering to.

We have some contributions from schools and partners that we are delivering to so they help with our fundraising efforts. For the scholarship players that we support in Sydney, we cover their registration fees, boots, shinpads, additional training sessions and we support their travel to and from community so they can go home for the school holidays.

John Moriarty and Shadene Evans in 2018

The sister program of JMF, Indi Kindi, is an innovative early years education initiative for birth to five year olds, delivered by locally employed Aboriginal staff.

The Indi Kindi program includes Indi Footi which activates young brains through movement and develops basic football and motor skills, balance and coordination in a fun and non-competitive environment.

Having been recognised across the A-Leagues, JMF will continue to have an everlasting impact.

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Melbourne Victory and BYD drive innovation through new major partnership

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

GIS Sydney connects students with Australia’s sporting industry

The Global Institute of Sport (GIS) is giving students new opportunities to build careers in Australia’s growing sports industry. Combining academic study with direct access to sporting organisations, venues and industry professionals. Based at Allianz Stadium and the Sydney Cricket Ground, GIS Sydney places students at the heart of Australia’s sporting landscape. The campus gives students the chance to study while surrounded by major sporting organisations and events, creating a direct connection between education and the industry they hope to join.

Students also benefit from regular access to experienced sports professionals. More than 50 guest speakers have shared their expertise with GIS students, including representatives from FIFA, Red Bull, Cricket Australia and the AFL. These sessions give students a valuable insight into the different roles and career pathways available across the sports sector. GIS Sydney delivers programs including Sports Analytics and International Sports Business in partnership with the University of Newcastle. The courses combine academic learning with opportunities for students to develop practical skills that they can take into the workplace.

Industry experience forms another important part of the student journey. GIS provides students with 140 hours of relevant work experience, allowing them to apply their knowledge in professional settings. Students have secured placements with organisations including the Professional Football Scouts Association, Football Coaches Australia and Basketball NSW.

GIS also works with Yakka Sport to create paid employment opportunities for students while they study. This allows students to gain workplace experience while developing professional networks within the sporting community. The opportunities extend internationally, with GIS Global Sports Summits giving students access to sporting organisations and venues in destinations including London and Miami.

For students pursuing careers in sport, GIS Sydney is creating a pathway that combines education, practical experience and industry connections. By bringing students closer to the people and organisations shaping the sector, GIS is helping the next generation turn their interest in sport into professional opportunities.

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