Indigenous Football Week highlights the impacts of John Moriarty Football

John Moriarty Football

Indigenous Football Week (IFW) 2023 was celebrated October 30 to November 5, recognising the impacts of Indigenous football program John Moriarty Football (JMF).

Putting into consideration that it is Australia’s longest-running and most successful Indigenous Football initiative for 2-18-year-olds, JMF perseveres with its mission to create a beacon of light for social change as well as providing a pathway for Indigenous footballers and communities.

Overseeing JMF is an expert advisory council, Indigenous Football Australia (IFA), which was established to increase social change through football, expand the operations of JMF and ensure equal access to football for grassroots and elite Indigenous players.

Speaking with Soccerscene, JMF Program Director Jamie Morriss and JMF Scholarships Coordinator  & IFA Council member Allira Toby discussed the overall impact of assisting Indigenous peoples and their communities around the country.

What was the process involved in organising the Indigenous Football Australia Council?

Jamie Morriss: We looked at bringing in expertise across a range of different areas, including previous Socceroos and Matildas, and also sport more broadly as well as academia and media. The council has majority Indigenous membership and is gender equal. Its goal is to strategically guide John Moriarty Football. The IFA Council meets once a quarter to discuss where the strategy and direction of the program is going.

Having lots of great experience along with great individuals on that council provides expertise and thinking to help us unlock doors and continue to drive the program forward.

What is the procedure for kids to be involved in the Scholarship?

Allira Toby: A lot is involved in the scholarships. We have a criteria that identifies kids in the communities that have the potential to go far professionally in football. A key component of this is the individual Scholarship Holders, with the support of their family, making a commitment to attend school.

A JMF Scholarship starts at the grassroots level in our community hubs. We provide football training and development, mentoring, help with their studies, providing football equipment and club fees, and even travel to tournaments. As their talent and skills develop, they may then qualify for a Sydney Scholarship during their high school years. In Sydney they will attend a top sports high school, receive extensive football training and development, wrap-around pastoral care, mentoring, tutoring, placement with a football club, and much more.

How many kids have gone far in becoming a professional footballer?

Allira Toby: We have one individual so far playing professional football. Marra woman Shadeene (Shay) Evans is the inaugural JMF Scholarship Holder. She has played for the young Matildas and is currently playing for the Central Coast Mariners in the A-Leagues.

We also have a number of talented Sydney Scholarship Holders who are well on their way to playing professionally and are already playing in high level tournaments and competitions.

What is the vision for JMF?

Jamie Morriss: To grow it across Australia. Ideally we would have a hub operating in each of the states – currently we are in three states, but we would like to offer the program nationwide, with the view of having more staff on the ground to run the grassroots program so we can impact as many kids and communities as possible.

Are there any fees involved for this program?

Jamie Morriss: Not for us – we offer the program free of charge to all the communities that we are delivering to.

We have some contributions from schools and partners that we are delivering to so they help with our fundraising efforts. For the scholarship players that we support in Sydney, we cover their registration fees, boots, shinpads, additional training sessions and we support their travel to and from community so they can go home for the school holidays.

John Moriarty and Shadene Evans in 2018

The sister program of JMF, Indi Kindi, is an innovative early years education initiative for birth to five year olds, delivered by locally employed Aboriginal staff.

The Indi Kindi program includes Indi Footi which activates young brains through movement and develops basic football and motor skills, balance and coordination in a fun and non-competitive environment.

Having been recognised across the A-Leagues, JMF will continue to have an everlasting impact.

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WSL triples viewership after move to YouTube

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

The upcoming Australia Sports Innovation Week in Melbourne

The 2024 Australia Sports Innovation Week (ASIW), the Southern Hemisphere’s premier sports technology event, takes place in Melbourne from Tuesday, October 22 to Friday, October 25, 2024. Attendees can explore a variety of events to tailor their ideal Sports Innovation Week experience.

Some of the events that will be included in the week are the following:

Women-led Design

Presented by Australian Sports Technologies Network (ASTN), this event showcases pioneering women founders who have transformed the industry with their innovative products and solutions in sports apparel, protective gear, health and fitness initiatives, and children’s physical development.

Participants will have the opportunity to engage with these innovations, uncover the stories behind their success, gain valuable insights into their design philosophies, and learn how they are influencing the future of sports, participation, and sportstech.

This event is ideal for those interested in the convergence of sports, technology, and women-led innovation.

Click here to find out more information about this event.

Performance Workshop Series

The Performance Workshop Series is crafted to provide an overview and insights into three critical areas where cutting-edge sports psychology approaches can be applied to sports clubs, organisations, and athletes.

Over the course of three workshops, attendees will gain a foundational understanding of developing a performance psychology curriculum, creating high-performance environments, and implementing mental conditioning programs.

Participants have the option to attend individual workshops or all three sessions.

Click here to find out more information.

Sport Textiles Innovation Workshop

In recent years, sporting apparel has undergone significant innovation, driven by research into new materials, manufacturing techniques, seamless bonding technologies, and other advancements that are paving the way for new consumer and professional sportswear.

The RMIT textiles team will offer insights into recent industry collaborations and projects, along with a tour of their textiles research and testing lab, which is spearheading innovation in Melbourne.

Click here for more information about this workshop.

Industry professionals should attend these events at Sports Innovation Week to stay ahead of cutting-edge developments in sports technology, network with leaders and innovators, and gain valuable insights into the latest trends shaping the future of sports, performance, and athlete well-being.

These events provide opportunities to learn about groundbreaking advancements, from performance psychology to sports apparel, that can enhance their expertise and drive innovation in their own organisations.

Click here to learn more about the other events.

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