Indigenous Football Week to focus on next level gender equality in the game

The sixth annual Indigenous Football Week 2021 will unlock the potential of Indigenous girls and women and improve gender equality.

The sixth annual Indigenous Football Week 2021 (IFW21) will be held on November 22 to 27. A week-long program of events will shine a spotlight on the power of football to unlock the potential of Indigenous girls and women and improve gender equality, from grassroots to elite.

IFW21 is a John Moriarty Football (JMF) initiative in partnership with Australian Professional Leagues (A-League), Professional Footballers Australia (PFA), Football Coaches Australia (FCA), SBS, NITV, and FOX Sports.

The week will see some of football’s best take a deep dive into gender equality issues of women in football leadership and specific intersectional challenges and opportunities in football for Indigenous girls and women.

Events for IFW21 will include community gala days across JMF hubs in NT, Queensland and NSW, a Facebook Live interview series, an expert online panel, an online workshop for young female footballers throughout the country, and special announcements across the week.

IFW21 will feature a line-up of top Australian football experts, identities and IFW21 Ambassadors, including:

  • Marra woman Shadeene (Shay) Evans – IFW21 Ambassador, JMF Inaugural Scholar, Young Matilda and Adelaide United A-League Women player
  • Yorta Yorta/Wiradjuri woman Jada Whyman – IFW21 Ambassador, JMF Scholarship Mentor, Matilda and Sydney FC A-League Women player
  • Wiradjuri woman Tiffany Stanley – IFW21 Ambassador and JMF Dubbo Community Coach
  • Wurumungu man Patrick Coleman – IFW21 Ambassador and JMF Tennant Creek Community Coach
  • Kanulu/Gangulu woman Allira Toby – Canberra United A-League Women player
  • Craig Foster AM – former Socceroo, football analyst, JMF Board Member and human rights activist
  • Tal Karp – Olympian, former Matilda and former Melbourne Victory Women captain
  • Kathryn Gill – Former Matildas Captain and Co-CEO of Professional Footballers Association
  • Glenn Warry – CEO of Football Coaches Australia
  • Leah Blayney – Head Coach of the Future Matildas and Young Matildas

John Moriarty AM, Co-Founder and Co-Chair of JMF and the first Indigenous footballer selected for Australia, said:

“Indigenous Football Week is about the power of football to create change for good. It is a chance to bring the football community together to support inclusion, cultural recognition and diversity.”

“Women’s and girl’s football is the fastest growing area of Australian football and we are certainly seeing this in JMF.

“JMF is committed to taking a leadership role on gender equality. Currently, 50 percent of our participants are girls, 40 percent of our coaches are female, 75 percent of our board are women, and we are always striving for improvement and creating best practice for gender and social equality in football.”

Outgoing inaugural FA Women’s Football Council Chair and Co-Chair of JMF, Ros Moriarty said:

“Over the past months we’ve undertaken a significant gender equality project to build on our own organisation’s best practice when it comes to diversity, equality and inclusion. The entire JMF team has collaborated on this project. We commissioned former Matilda, Olympian and leading sport and innovation strategy expert, Tal Karp, to help us create diversity tools and commitments that will be embedded into business as usual at JMF.”

Based on a three-level approach, JMF is implementing:

  1. A holistic training and development program to fast track more women into leadership.
  2. Flexible, safe and supportive work environments to drive equal opportunity for mothers.
  3. Awareness and culturally safe channels for proactive gender equality communications and respect.

According to Football Coaches Australia, only three percent of all accredited female football coaches have obtained a C Licence or above. IFW21 Ambassador and JMF Dubbo Community Coach and Wiradjuri woman, Tiffany Stanley, is among a very small cohort of Indigenous female football coaches to obtain a C Licence.

“Being a female player and coach, I see how differently women in football get treated. I believe it is time we come together as a nation to find better solutions to support women in the game and become leaders and role models for our upcoming generations,” Ms Stanley said.

PFA Co-Chief Executive Kathryn Gill said the PFA remains a proud partner of JMF and Indigenous Football Week.

“Indigenous players have made a rich contribution to our sport, from Charlie Perkins to John Moriarty and Karen Menzies. However, there remains much more to be done to better engage and increase access for Indigenous communities to our beautiful game,” she said.

“We now have many visible Indigenous role models, from Tate Russell to Lydia Williams and Jada Whyman, and by identifying intersectional barriers and solutions, we will hopefully ensure our game’s structures encourage more stars to emerge from communities into the A-Leagues and National Teams.”

IFW21 partner Football Coaches Australia CEO Glenn Warry says it is imperative that we build a world-class coaching culture within Australia to be more inclusive of all coaches developing and progressing their coaching careers within community and elite football environments.

“Football Coaches Australia is extremely proud to partner with John Moriarty Football to celebrate Indigenous Football Week 2021 (IFW21), 22-27 November, and its theme of ‘gender equality in football’,” he said.

“Since its inception FCA’s values, policies, strategies and programs have demonstrated that our Association fully supports working with the football community and stakeholders to support inclusion, cultural recognition and diversity. Indigenous coaching role models and ‘heroes’ such as Tanya Oxtoby, provide a career pathway goal for our upcoming JMF women coaching stars of the future.”

The A-Leagues celebrates IFW21 and is a proud partner of JMF. A-Leagues Managing Director Danny Townsend commented:

“Football is the most inclusive sport, with the most diverse fanbase in Australia and we are committed to providing culturally safe and inclusive Leagues for our professional footballers. Representation of Indigenous communities in football is increasing, from grassroots to the A-Leagues, and we fully support programs and activities that increase engagement and access for Aboriginal and Torres Strait Islander peoples.”

“We celebrate the Indigenous A-League / women footballers who are emerging as the future stars of our Leagues, including the IFW21 Ambassadors, and we remain committed to creating, supporting and increasing player pathways for First Nations women to the A-Leagues.”

For more information visit www.indigenousfootballweek.org.au.

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Football Has the Audience. Does It Have the Commercial Strategy?

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

Football Queensland’s Logan hub plan rejected by council

Football Queensland’s plans for a major new football hub at Meakin Park have been rejected by Logan City Council. The proposed $76.1 million redevelopment aimed to create a state home for football in Queensland.

Council unanimously rejected Football Queensland’s request for longer-term leases and additional land at the Slacks Creek site. The decision leaves the organisation’s current leases in place. The proposed development would have delivered new playing fields, elite training facilities and a dedicated home for Football Queensland.

Three-stage development

The first stage of Queensland Football’s development carried an $8.5 million price tag. It would upgrade fields, lighting, drainage and irrigation across Meakin and Mappas parks. The goal was to create a six-field, international-standard training venue.

The second stage represented the largest investment. Football Queensland planned to spend $55.3 million on a new headquarters at the adjoining Queens Park site. The facility would include a Women and Girls Academy, sports science facilities, sports medicine and strength and conditioning services.

A third $12.3 million stage would add an indoor futsal academy and two synthetic fields. Football Queensland said the project could create a major football precinct for the region. It also saw the facility playing a role in Queensland’s preparations for Brisbane 2032 and beyond.

Lease decision creates roadblock

Queensland’s governing body sought a 25-year lease with an option for another 25 years. Chief executive Robert Cavallucci said longer tenure was essential to secure government funding and move the project forward. The organisation has around three years remaining on its existing leases.

Council took a different view. Concerns included community access, funding certainty, future costs and the level of use at the existing facilities. Councillors also questioned whether a long-term arrangement would deliver enough benefit to Logan residents and grassroots clubs. Logan Council has now ordered a review of Football Queensland’s performance under its current lease.

Grassroots football at the centre

The decision highlights a wider issue for football infrastructure. Major facilities can provide elite pathways, sports science and high-performance opportunities, but unless councils can ensure local players and clubs can access the fields, they will be rejected.

Meakin Park already serves several sporting organisations, including football users and community sporting groups. Football Queensland said it had invested almost $2 million at Meakin Park and Mappas fields. It also argued the precinct operates at around 130 per cent capacity. For Queensland football, the challenge now is finding a model that can deliver high-performance facilities while expanding access for the community.

The proposal may have been rejected, but the need for better football infrastructure remains. With participation growing and Brisbane’s 2032 Olympic Games approaching, the debate over where and how Queensland builds its next generation of football facilities is unlikely to disappear.

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