Indigenous Football Week to focus on next level gender equality in the game

The sixth annual Indigenous Football Week 2021 will unlock the potential of Indigenous girls and women and improve gender equality.

The sixth annual Indigenous Football Week 2021 (IFW21) will be held on November 22 to 27. A week-long program of events will shine a spotlight on the power of football to unlock the potential of Indigenous girls and women and improve gender equality, from grassroots to elite.

IFW21 is a John Moriarty Football (JMF) initiative in partnership with Australian Professional Leagues (A-League), Professional Footballers Australia (PFA), Football Coaches Australia (FCA), SBS, NITV, and FOX Sports.

The week will see some of football’s best take a deep dive into gender equality issues of women in football leadership and specific intersectional challenges and opportunities in football for Indigenous girls and women.

Events for IFW21 will include community gala days across JMF hubs in NT, Queensland and NSW, a Facebook Live interview series, an expert online panel, an online workshop for young female footballers throughout the country, and special announcements across the week.

IFW21 will feature a line-up of top Australian football experts, identities and IFW21 Ambassadors, including:

  • Marra woman Shadeene (Shay) Evans – IFW21 Ambassador, JMF Inaugural Scholar, Young Matilda and Adelaide United A-League Women player
  • Yorta Yorta/Wiradjuri woman Jada Whyman – IFW21 Ambassador, JMF Scholarship Mentor, Matilda and Sydney FC A-League Women player
  • Wiradjuri woman Tiffany Stanley – IFW21 Ambassador and JMF Dubbo Community Coach
  • Wurumungu man Patrick Coleman – IFW21 Ambassador and JMF Tennant Creek Community Coach
  • Kanulu/Gangulu woman Allira Toby – Canberra United A-League Women player
  • Craig Foster AM – former Socceroo, football analyst, JMF Board Member and human rights activist
  • Tal Karp – Olympian, former Matilda and former Melbourne Victory Women captain
  • Kathryn Gill – Former Matildas Captain and Co-CEO of Professional Footballers Association
  • Glenn Warry – CEO of Football Coaches Australia
  • Leah Blayney – Head Coach of the Future Matildas and Young Matildas

John Moriarty AM, Co-Founder and Co-Chair of JMF and the first Indigenous footballer selected for Australia, said:

“Indigenous Football Week is about the power of football to create change for good. It is a chance to bring the football community together to support inclusion, cultural recognition and diversity.”

“Women’s and girl’s football is the fastest growing area of Australian football and we are certainly seeing this in JMF.

“JMF is committed to taking a leadership role on gender equality. Currently, 50 percent of our participants are girls, 40 percent of our coaches are female, 75 percent of our board are women, and we are always striving for improvement and creating best practice for gender and social equality in football.”

Outgoing inaugural FA Women’s Football Council Chair and Co-Chair of JMF, Ros Moriarty said:

“Over the past months we’ve undertaken a significant gender equality project to build on our own organisation’s best practice when it comes to diversity, equality and inclusion. The entire JMF team has collaborated on this project. We commissioned former Matilda, Olympian and leading sport and innovation strategy expert, Tal Karp, to help us create diversity tools and commitments that will be embedded into business as usual at JMF.”

Based on a three-level approach, JMF is implementing:

  1. A holistic training and development program to fast track more women into leadership.
  2. Flexible, safe and supportive work environments to drive equal opportunity for mothers.
  3. Awareness and culturally safe channels for proactive gender equality communications and respect.

According to Football Coaches Australia, only three percent of all accredited female football coaches have obtained a C Licence or above. IFW21 Ambassador and JMF Dubbo Community Coach and Wiradjuri woman, Tiffany Stanley, is among a very small cohort of Indigenous female football coaches to obtain a C Licence.

“Being a female player and coach, I see how differently women in football get treated. I believe it is time we come together as a nation to find better solutions to support women in the game and become leaders and role models for our upcoming generations,” Ms Stanley said.

PFA Co-Chief Executive Kathryn Gill said the PFA remains a proud partner of JMF and Indigenous Football Week.

“Indigenous players have made a rich contribution to our sport, from Charlie Perkins to John Moriarty and Karen Menzies. However, there remains much more to be done to better engage and increase access for Indigenous communities to our beautiful game,” she said.

“We now have many visible Indigenous role models, from Tate Russell to Lydia Williams and Jada Whyman, and by identifying intersectional barriers and solutions, we will hopefully ensure our game’s structures encourage more stars to emerge from communities into the A-Leagues and National Teams.”

IFW21 partner Football Coaches Australia CEO Glenn Warry says it is imperative that we build a world-class coaching culture within Australia to be more inclusive of all coaches developing and progressing their coaching careers within community and elite football environments.

“Football Coaches Australia is extremely proud to partner with John Moriarty Football to celebrate Indigenous Football Week 2021 (IFW21), 22-27 November, and its theme of ‘gender equality in football’,” he said.

“Since its inception FCA’s values, policies, strategies and programs have demonstrated that our Association fully supports working with the football community and stakeholders to support inclusion, cultural recognition and diversity. Indigenous coaching role models and ‘heroes’ such as Tanya Oxtoby, provide a career pathway goal for our upcoming JMF women coaching stars of the future.”

The A-Leagues celebrates IFW21 and is a proud partner of JMF. A-Leagues Managing Director Danny Townsend commented:

“Football is the most inclusive sport, with the most diverse fanbase in Australia and we are committed to providing culturally safe and inclusive Leagues for our professional footballers. Representation of Indigenous communities in football is increasing, from grassroots to the A-Leagues, and we fully support programs and activities that increase engagement and access for Aboriginal and Torres Strait Islander peoples.”

“We celebrate the Indigenous A-League / women footballers who are emerging as the future stars of our Leagues, including the IFW21 Ambassadors, and we remain committed to creating, supporting and increasing player pathways for First Nations women to the A-Leagues.”

For more information visit www.indigenousfootballweek.org.au.

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Australian Championship set to revolutionise domestic football

Football Australia has unveiled the “Australian Championship,” a groundbreaking new competition that promises to reshape the nation’s football landscape.

Officially launching in October 2025, the Championship will serve as a vital bridge between state-based competitions and the Isuzu UTE A-League Men’s system, bringing clubs, players, and communities closer together.

This announcement comes on the heels of the October confirmation of the National Second Tier (NST) format, marking a significant milestone in Australian football.

The Australian Championship will provide a national platform for clubs and players to showcase their talent while fostering stronger connections with fans and communities across the country.

Competition Format and Vision

The Australian Championship will feature 16 teams competing in a dynamic format designed to balance competitive integrity and fan engagement. The competition will include:

Group Stage: Four groups of four teams playing home-and-away fixtures.

Elimination Finals: The top two teams from each group advancing to knockout rounds.

Grand Final: The inaugural champion to be crowned in December 2025.

This structure highlights Football Australia’s ambition to create an inclusive, exciting, and commercially sustainable competition that celebrates the depth of Australian football talent.

Football Australia Chief Executive Officer James Johnson spoke on the importance of this announcement for the future of Australian football.

“The Australian Championship is much more than a competition – it’s a national celebration of football; uniting proud historic clubs, emerging talent, and inter-generational community connection. It reflects the core values of Australian football: authenticity, opportunity, and ambition,” Johnson said in the press release.

“This competition will complement the A-League, NPL, and Hahn Australia Cup, providing a connected, meaningful pathway for players and fans alike. Today’s brand launch is a statement of our commitment to grow domestic football in Australia and unlock its full potential.”

Founding Clubs and National Representation

The competition will include eight Foundation Clubs with storied histories, such as APIA Leichhardt FC (NSW), Avondale FC (VIC), Marconi Stallions FC (NSW), Preston Lions FC (VIC), South Melbourne FC (VIC), Sydney Olympic FC (NSW), Sydney United 58 FC (NSW), and Wollongong Wolves FC (NSW), representing some of the strongest footballing traditions in the country.

Joining them will be eight Member Federation clubs drawn from the National Premier Leagues (NPL) across all states and territories.

This model ensures representation from every corner of the national football community, giving grassroots and state-level clubs an opportunity to compete on a larger stage.

Core Pillars of the Australian Championship

The Australian Championship aims to unite Australian football under the following key values:

Authenticity: Honouring historic clubs, iconic venues, and long-standing rivalries.

Discovery: Showcasing emerging talent and rising stars from across the nation.

Connection: Strengthening ties between grassroots, state competitions, and professional pathways.

Pride and Belonging: Celebrating football’s ability to bring players, fans, and communities together.

A New Era for Australian Football

With its launch, the Australian Championship is set to redefine the country’s domestic football ecosystem, creating new opportunities for players, clubs, and fans. Football Australia’s initiative reflects a commitment to building a thriving national competition while staying true to the rich heritage and passion that underpin Australian football.

As October 2025 approaches, anticipation will only grow for what promises to be a transformative moment in the nation’s sporting history.

UEFA and Unilever renew partnership

UEFA has embraced Unilever as an Official Global Partner of the UEFA Women’s EURO 2025, kicking off in Switzerland on July 2 until July 27, 2025.

Unilever’s deal with UEFA builds off of their 2024 partnership and will see a wide array of Unilever’s Foods and Personal Care brands ignite their own integrated advertising campaigns to connect with fans and consumers in and out of the stadium, including household names like Dove, Rexona, Knorr and Hellmann’s.

UEFA marketing director, Guy-Laurent Epstein expressed UEFA’s excitement to work with Unilever again.

“Building on the success of our collaboration last summer, we are delighted to be continuing our partnership with Unilever for UEFA Women’s EURO 2025,” he said in a press release.

The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Food and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.”

General Manager of Unilever Foods Europe, Robbert de Vreede conveyed his enthusiasm for Unilever’s involvement in the upcoming Women’s EURO 2025.

“We are thrilled to partner with the UEFA Women’s EURO 2025, enabling our Foods brands to connect with a large audience who come together enjoying the thrill of a football match with friends whilst sharing delicious foods,” he said in a UEFA press release.

“Just as a great BBQ brings people closer, football unites fans in a shared experience of passion and camaraderie. In this partnership we will create memorable moments that highlight the best of summer – good food, great company, and beautiful games.”

General Manager of Unilever Personal Care Europe, Fulvio Guarneri detailed why the collaboration between UEFA and Unilever was a perfect fit.

“This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025,” he said via press release.

“It’s a great time for women’s football and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports. Together with our retail partners, we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.”

Unilever joins an exciting list of brands for the UEFA Women’s EURO 2025 tournament, including household names such as adidas, Amazon, AXA, Booking.com, EA, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, Lidl, PlayStation and Visa.

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