The enhanced collaboration brings Adobe’s newest generative and agentic AI technologies into Real Madrid’s content, marketing, and fan-engagement platforms, marking a significant step in the club’s ongoing digital transformation strategy.
Cambridge United’s AI Revolution – A New Era Begins With Genie AI
Employing the help of Genie AI, a platform founded in 2017 by University College London graduates, Rafie Faruq and Nitish Mutha – the club is seeking to improve the speed and quality of its legal operations.
Growth Lighting Company Rhenac Launches New Product, The RML 400
The LED system on the product stimulates natural sunlight using Rhenac-patented technology, which is backed by years of research and development in plat research at the Technical University of Munich (TUM) and used by several elite stadiums.
Elite Skills Arena’s Smart Training Tools for Every Level of the Game
Elite Skills Arena have sold their technology and products to major league clubs across Europe, including FC Barcelona, Manchester City FC, Southampton FC, and many others, accounting for over 60 clubs and national teams.
Award-Winning Broadcaster Joe Schmit to Headline Queensland Football Convention
Award winning speaker Joe Schmit headlines special Football Queensland Annual Convention!
How Musco Lighting is Transforming the Game
Lighting quality, uniformity, and control are three of the most important elements a football venue must master. Done well, they …
GIS Industry Masterclass Highlights Pathways for Women’s Sport
GIS industry masterclass panel voices exciting pathways for investment into women’s sport
Senseball: A minimalistic design with maximum impact
Ball control, coordination and decision making are three of the most important skills for a football player to master. Mastery …
8×8, Inc Renew their Sponsorship with Southampton FC
The renewal will continue the football club’s usage of 8×8’s cloud-based contact centre and communication technology, as well as the tech company’s benefits when using the LED perimeter board for visibility, digital and social media integration.
SAIVA Football: A powerful blend of AI and VR
AI and VR are undoubtedly two of the most cutting-edge technologies available for sports training.
Okkulo: Training in the dark
Sports technology is advancing at a record pace, with new innovations constantly changing the game. Among the frontrunners in sport technology …
Be Your Best: Achieving excellence through VR
As our technological capabilities advance, new methods of optimising human performance emerge. One of these methods is VR, which has …
Zone 7: AI-powered injury prevention
Adversity has separated football stars from greatness throughout the history of the sport. Even the brightest of stars, those considered …
Genius Sports secures Serie A data and streaming rights
In a landmark move for football betting innovation, Genius Sports has struck an exclusive multi‑year deal with Lega Serie A, securing global rights through to the 2028/29 season for official match data and low‑latency video streams across Serie A, Coppa Italia, and the Supercoppa Italiana.
Engineering Smarter Access: Turnstile Solutions Trusted by Top Stadiums
The Power Behind the Gates: Smarter Turnstiles Trusted by the World’s Biggest Stadiums
AI and Tech Transforming Australian Community Sport
Community sport in Australia is rapidly evolving, driven by AI, digital innovation, and emerging technologies.
Piing: Revolutionising Fan Engagement at Live Sports and Events
Piing: The Game-Changer That’s Taking Fan Engagement by Storm at Live Sports and Events!
Train Without Limits: CopriSystems Delivers Year-Round Football Facilities
Year-Round. Weatherproof. Game-Ready. CopriSystems Is Changing Football Forever
The Athlete Management System changing the Data Game
From Data to Domination: Teamworks Is Transforming How Athletes Train, Recover & Win
ESA’s Game-Changing Technology for Injury Recovery and Player Growth
The Future of Football Is Here: ESA’s Groundbreaking Tech That’s Redefining Injury Recovery and Player Development
Superloop Scores Major Goal with Football Australia Partnership
Connectivity Giant Superloop Kicks Goals With Historic Hahn Australia Cup Partnership!
Rezzil VR: Integrating Virtual Reality in Sports
Learn about Rezzil, an organisation on the cutting edge of virtual reality technology in sport!
Exclusive Interview With Football Path X’s Azur Omerovic: “Football Path X Will Digitally Revolutionise The Footballing World”
Football Path X is now live globally, linking aspiring players with clubs worldwide.
STATSports Apex Athlete: Track like a Pro
In the world of modern football, data is king. And while professional clubs have long used GPS wearables to analyse …
Mingle Sport: Transforming grassroots football management
Mingle Sport is designed to take the hassle out of team management, providing grassroots clubs with the tools they need …
Off the Pitch Podcast: Ray Boggiano on GIS student pathways
Learn more about how the GIS is propelling students into the sports industry from Asia-Pacific Regional Director Ray Boggiano
Yoomeedoo Tracker for Better Player Performance
Spanish sports product company Yoomedoo is a successful startup that has achieved widespread acclaim across the country for its work …
Immersiv.io: Redefining Live Sports Viewing with AR
Founded in 2016 in Paris by Emmanuelle Roger (CEO) and Stéphane Guerin (CTO), Immersiv.io has become a global leader in …
Off the Pitch Podcast: Alex Grant on INTIX’s ticketing solutions
Learn from INTIX founder and CEO Alex Grant on how his organisation is approaching ticketing across Victoria’s state leagues.
Prematch: Revolutionising grassroots European football
Learn about Prematch; the German football platform offering unique insights to grassroots clubs.
Soccerment’s ‘xvalue.ai’: Transforming football with AI & Data
Soccerment is an Italian football technology startup founded in Milan in 2017. The company’s mission is to accelerate the adoption …
Zone14: Assisting coaches and fans alike
Zone14: The Austrian startup boosting clubs and breaking down barriers for fans.
Uplift Labs: Redefining movement analytics in sports
Find out how Uplift Labs uses AI to enhance performance and revolutionise sports data.
Making Football Fairer: Dreamstock DSFootball Platform
Learn how the Dreamstock DSFootball platform is changing player scouting for the better through technology.
CoachBetter: Revolutionising football coaching with cutting-edge tools and insights
CoachBetter is a company founded in 2018 in Switzerland with the primary goal to create an advanced coaching app intended …
Footbar Meteor tracker: a data tracker for everyone
Looking for something to elevate your club’s performance? Consider Footbar’s Meteor tracker for a world class solution.
Signality: Revolutionising Sports Data with AI Technology
Signality was founded in 2016 with a clear vision to transform sports data. The company was driven by the ambition …
First AFC football eSports Forum looks to the future
The first ever AFC Football eSports Forum just concluded. What happened?
Mingle: Elevating your grassroots club
Mingle, the next step to elevating your grassroots club?
PFA Annual Report Highlights Key Concerns for A-League Players
Record transfer fees, rising attendance, but shocking player welfare concerns revealed in PFA’s A-League report!
FIFA partners with Mythical Games to create new mobile game
FIFA Is Creating a New Video Game – What Is It?
Dartfish: Continuing to drive the cutting edge of sports analysis
Dartfish Continues to Lead Sports Analysis Across the World – What Do They Offer?
Hawk-Eye sets sights on next-gen football technology
FIFA and Hawk-Eye’s Bold New Venture Will Revolutionise Football Forever!
Bepro Cerberus: Revolutionising football data with optical tracking
Revolutionise Your Game: Bepro’s Cutting-Edge Analytics Platform Empowers Top Football Clubs Worldwide!
MLS Innovation Lab has confirmed its second group of tech leaders
This groundbreaking initiative is set to redefine the future of sports and accelerate the league’s growth. Discover who these innovators are and how they’re transforming the game!
Cosm: Combining live sports with immersive viewing technology
Cosm’s Game-Changing Tech: The Future of Sports and Entertainment Experiences Is Here!
Softseed: The future of Immersive Reality in entertainment
Softseed are changing the way sport and music events are being viewed using IR technology.
WSC Sports: AI-driven sports marketing tool
WSC Sports is an AI-powered content product that creates more personalised content, formats, and viewing channels for sports leagues, broadcasters, …
Scott Miller: From coaching to spearheading Gen AI sports technology at iReel
Following a distinguished coaching career that included reaching the heights of the Premier League, Scott Miller is now embracing the …
HydroMassage and CryoLounge+: Enhancing and improving recovery
The art of recovery has become an integral aspect for strength and conditioning coaches to manage, with clubs implementing different …
Ticketchainer: A new look into sports ticketing management
Ticketchainer is a Paris-based tech company that is focusing on transforming the sports ticketing industry from a simple sales tool …
Spiideo: AI-powered cameras changing the way sports are broadcasted
Spiideo is a Swedish startup based around their high quality advanced AI-powered cameras that help clubs and leagues analyse, capture …
Myocene: The latest way to track muscle fatigue and improve recovery
Strength and conditioning coaches have an important role in the footballing world; whether sorting out recovery sessions for players after …
Respondology: Blocking the negative social media noise
From what started out as a simple solution to a tirade of hate messages against sporting icon Serena Williams during …
Sevilla FC: Transforming player scouting with IBM’s generative AI
In 2021, Sevilla FC, a premier team from Andalusia, Spain, faced an overwhelming amount of paperwork. With a top-tier scouting …
ReSpo.Vision: AI and AR/VR that revolutionises data tracking
ReSpo.Vision is an AI & Computer Vision-based optical tracking system which automatically collects player skeletal tracking data from any single …
FIFA trialling Video Support challenge technology
Football Video Support (VS) has been introduced by FIFA as another means of technology to review decisions. VS is a …
Air-Eze providing cleaning solutions to remove mud from boots
Air-Eze are a British organisation in whom through the basic formula of air compression, have enabled for participants across different …
Dallmeier: Mitigating the risk involved in anti-social fan behaviour
Football fan behaviour can on occasion be detrimental in the progression of the sport across the globe. Although a celebrated …
Orreco.AI: Transforming the way athletes recover and perform
Orreco.AI is a new AI technology tool that aims to help advance athlete training, athlete performance and management of injuries …
Lumosa: Illuminating the world game through LED lighting
Lumosa are a British based technology company that provide comprehensive LED lighting to a vast variety of sporting codes on …
Playermaker: Innovation of data tracking technology
Playermaker is the world’s only foot-worn data tracking device that allows coaches to gather real-time data from each individual player …
How CTN recovery technologies enable longevity in careers
CTN are a Finnish-based technology company dedicated to providing cutting-edge devices that assist in optimal recovery. The importance of recovery …
Eyeball: Changing the foundation of scouting
The very foundation of scouting has changed forever. Eyeball is an Artificial intelligence (AI) powered product designed to assist footballing …
TacticAI: Revolutionising the way coaches analyse corner kicks
TacticAI is an artificial intelligence (AI) system that can provide experts with tactical insights, particularly on corner kicks, through predictive …
Next11: A tracking system with key data for decision making
Next11 is a data analytics company who dedicates research towards improving an athlete’s capacity by analysing every aspect of either …
SciSports: Delivering a comprehensive data solution for football operations
Best popularised by Football Manager, football fans around the world are becoming increasingly aware of data-driven software and analysis. In …
StairMedia: Illuminating stadiums and driving commercial growth in football
It’s likely that football’s TV audiences never actively notice the stairwells of a stadium whilst watching a match. Yet, one …
KINEXON Perform GPS Pro: Reforming player tracking solutions for coaches
Coaches have embraced technology because they are always looking to get a competitive edge. This is especially true when it …
HERO Hybrid Grass: Transforming stadiums for elite football events
In the world of sports, where passion and precision collide, the playing field holds a special significance. When it comes …
Metrica Sports: Revamping data extrapolation and analysis
In 2023, every inch counts. Whether it be on the field, the gym, or the training pitch. Coaches and players …
PTI Digital: The catalyst behind venue operations
Venues have become much more than just a place for a football match on a Sunday. They are in use …
Uniguest: Revolutionising the matchday stadium experience
Digital revolution has turned football clubs into global entities and a brand. But the experience for match going fans is …
Sustainable fan engagement made possible by Energy Floors
As the world looks to find way to be ‘greener’, sport is no exception. With many critics surrounding the carbon …
Stats Perform gives an Opta-mistic approach to football analysis
At a time where football matches are decided by the finest margins, technology looks to give teams an edge over …
PlayerStat Data the ideal solution for tracking performance
In the digital age, with clubs and athletes alike looking for any which way they can improve their performance on …
i-BrainTech: Enhancing the way footballers train and develop
i-BrainTech is a software company specialising in the provision of brain–computer interfaces for motor control neurofeedback therapy. As a relatively …
How NFT technology is used in the world game
With the digital era growing rapidly, crypto continues to be a popular currency which has seen the likes of non-fungible …
TDCOMM and Druid Software partner up to deliver Israel’s ultra-modern 5G stadium experience
Ranking first as a Private Network solutions company in Israel, TDCOMM has collaborated with Druid Software specialising in a core …
Kognia Sports: Using artificial intelligence to advantage
The implementation of artificial intelligence (AI) in sports, especially in football, has integrated rapidly and effectively, with the emergence of …
PolarCool: Increasing performance and recovery in football
PolarCool is a company that provides advanced cooling solutions to treat concussion for a wide range of industries – first …
Teamworks: Revolutionising the digital space in football innovation
Teamworks is a provider of innovative cost and time saving software solutions for football clubs and multiple sporting codes. Founded …
Pixellot: How they are evolving football broadcasting and analysis
Founded in 2013, Pixellot is a software development company focused on creating automatic video and analytics for the sports market, …
Cisco and St. Louis City SC are delivering world-class technology to CITYPARK
Cisco has joined Major League Soccer side St. Louis City SC as the club’s Technology Partner. In representation of their …
Wyscout a pioneer for analysis and insights
Founded from Genoa in 2004, Wyscout is an international platform based in Italy which specialises in football scouting, transfer dynamics, …
Kairos a sports technology company on the rise
Kairos Sports Tech is a Belfast based company which has been gaining more attention since going to market in 2021. …
Skye Cloud are changing the game for website traffic and security
As London’s fastest-growing cloud services provider, Skye Cloud ensure businesses receive an agile IT platform that is easy to manage …
Kaizen Ticketing streamlines the selling process
For decades, London-based business Kaizen Ticketing has been challenging the status quo for their industry. The company’s approach is known …
Other Media: Driving fan engagement and club presence in the online space
For over 20 years, London-based digital sports agency Other Media has been a pioneer in developing digital strategies for their …
Genius Sports and Football DataCo enhance the Premier League with tracking advancements
Genius Sports has extended its partnership with Football DataCo as its official tracking partner to cover all Premier League games. …
SEEN is spearheading data-driven video content
SEEN is the leading provider of data-driven video in the Nordics, providing fully automated solutions that significantly multiply the engagement …
Strikerz Inc. prepares for Ultimate Football League launch in 2023
The number of video-gamers has accelerated in growth each year, with market research estimating a total of 3.09 billion playing …
ClearCourse Sports: Maximising revenue and connecting fans
Software developer ClearCourse believe they have found the solution to maximising operations at sporting clubs and stadiums. Their sports focused …
In a game of inches, Raw Stadia can be the difference
Raw Stadia is revolutionising the interaction between players and the pitch. The sports technology company – that focuses on surface–player …
SwipeStation: Food and drink service made easy
SwipeStation is leading the way when it comes to technology in the sports and entertainment business. Known as a contact-free …
Leading video systems manufacturer AJA provides effective in-venue AV solutions for live sport
With the UEFA 2020 European Championships amassing over five billion viewers last year, undoubtedly global interest in and engagement with …
How Raven Controls are evolving event safety management standards
Developed by resilience experts, Raven Controls is a digital management system which provides powerful real-time situational awareness that aims to …
SocaLoca: Revolutionising talent identification and tournament organising
SocaLoca co-founders Lionel Foy and Sayf Ismail are providing more opportunity for footballers across the world with their innovative platform. …
Vieww appointed as VAR technology provider to Portuguese Football Federation Liga 3
Sportec Solutions have announced that Vieww, its subsidiary, has been selected as the VAR technology provider for Liga 3 – …
BriefCam: Adapting stadium security and safety to the modern age
The advent of the COVID-19 pandemic has changed the way that football stadiums need to approach match days. While many …
Get DUCK: Coming to an NPL venue near you
Fans attending the opening round of the Victorian NPL this weekend may have access to Get DUCK, a mobile food …
Dribl: Football’s passion project set to change the game
Football can start to unite at the grassroots David Mason has worked in elite football with Australian national teams at …
Digging Deeper: Inside Melbourne Victory’s StatsBomb partnership
Melbourne Victory dropped a bomb on the A-Leagues when it announced its new partnership with StatsBomb.
Deltatre adds sport-related functionality to AXIS
Deltatre, the global leader in fan-first video experiences, has announced the development of a new suite of sport-focused features and functionality within its user experience (UX) management tool, AXIS, to support leagues, teams and federations.
Infront X creates the ideal fan experience for leading clubs
With popular football clubs among their extensive client list, Infront X presents as the perfect partner for anyone in the sports industry to improve their fan experience.
SkillCorner: Connecting video and event data analytics like never before
SkillCorner have revolutionised the football industry’s approach to data analytics in a world-leading and exciting fashion.
Vizrt: Graphic specialists for sports broadcast
Vizrt are reliable providers of graphics and sports analysis technology, perfect for the media industry during their broadcast.
Deltatre: The all-rounder for leading innovations
Boasting a wide range of technologies, Deltatre has proven itself to be a reliable technology provider to football federations, leagues and clubs around the world.
Dig Inclusion makes digital access available for everyone
For stadiums around the world, infrastructure has been created to cater for people with disabilities, however access to club websites …
Swan Retail: Promoting clubs through powerful app
Swan Retail’s software development has seen the creation of FUSE – an app that has all the best fan engagement …