Infront Bettor, the betting-focused division of Infront, has announced a five-year partnership with France’s Ligue de Football Professionnel (LFP), starting from the 2024/25 season.
The collaboration extends Infront’s long-standing relationship with French football. It now owns betting rights to the Coupe de France and a long-term collaboration with LFP Media focusing on production quality control and on-site media management of matches.
Infront Bettor has agreed to deliver best-in-class computer vision data solutions for data tracking and visualisation as part of the arrangement. This is in line with the goals and growth of the Infront Media Betting & Technology data company.
Amikam Kranz, Betting and Technology Vice President of Infront Media gave his opinion on the deal.
“When entering the betting market we had always envisioned aligning with one of the top five European football leagues,” he stated via press release.
“The past few months have shown that there are many synergies and opportunities with the LFP. We see great potential not only in the betting sector but also in other fields and quickly identified that the LFP is the right partner for us, sharing our vision for the future through their enthusiasm to develop the league in new directions.”
Martin Aurenche, LFP Media Chief Media Officer, added via media release:
“We are delighted to strengthen our collaboration with long-term partner Infront, and especially with their very dynamic betting division. We have been convinced by Infront potential to deliver a wide betting offering as well as data and betting innovations, in a fast-changing and competitive environment.”
It comes as Infront Bettor nears the end of its first year in operation, having solidified its market position. The unit is part of the Group’s Media, Betting, and Technology division, which is overseen by Vice President Amikam Kranz.