Infront X creates the ideal fan experience for leading clubs 

With popular football clubs among their extensive client list, Infront X presents as the perfect partner for anyone in the sports industry looking to improve their fan experience. 

Infront X is a digital media company focused on the link between data science and technology and how this can create more personal experiences for users  growing audiences for content owners, bridging the gap between storytelling and technology and creating digital platforms and experiences to help global brands engage with audiences and monetise their investments. 

Infront X works with many of the biggest names in sports, media, entertainment, and gaming, tailoring to meet their interests using data-driven insights to cater to audience passions and empower businesses to make millions of lasting impressions.  

Infront X has established themselves across the world with offices across North America, Europe, and Asia, where they have had a massive impact in helping elite organisations like the PGA TOUR, Verizon, NASCAR, FOX, Chelsea FC, AS Roma, the International Ski Federation, and the International Basketball Federation, as well as many others. 

Forming part of Infront X’s expertise is the way they have delivered fan experience for sporting organisations. One of their leading projects has been with 2020-21 UEFA Champions League winners, Chelsea FC. 

Launched in 2018, The 5th Stand App connects a global fanbase to their club and community. 

During a long-term partnership, Infront X has worked closely with Chelsea’s digital team to create and implement a data-driven digital product strategy, which brings the very best features together on The 5th Stand. The app is designed to let Chelsea’s global fanbase interact with each other and support the club, even when they cannot be in one of the four stands at Stamford Bridge, particularly key to capturing an international audience. 

The collaboration between Infront X and Chelsea both parties to develop and deliver an innovative digital strategy that focuses on deep fan engagement for a truly interactive interface. Since From the time The 5th Stand was released, it has been downloaded over 6.7 million times, making it the fastest growing football app in the world. A recent survey by Chelsea saw 92% of all fans recognise the importance of having The 5th Stand app. 

Moving across to Italy, Infront X and AS Roma FC form another partnership that is in amongst a multi-year deal. Regarded as one of the most successful clubs in Serie A, Infront X saw another perfect opportunity to help a club that has an incredibly passionate global fanbase.

Ordinally, AS Roma were able to relaunch their flagship website in 2018 thanks to Corebine, powered by Omnigon, in conjunction with Infront X. The introduction of the digital media company to AS Roma’s business strategy and planning identified the needs and requirements for the club, through insights gleaned that saw new monetisation opportunities and holistic recommendations to take the digital experience to the next level. 

Infront X were then able to develop and launch mobile apps to cater for the global community, alongside a revamped and responsive website that comes with a host of different languages. A verstaile platform gives AS Roma fans everything they need with in-match and player statistics, as well as enhanced video capabilities. 

Sporting leagues themselves can even get in on the action, as evidenced with the features that Infront X helped the Scottish Professional League (SPFL) with. 

The SPFL were seeking new ways to keep their fans engaged in a time where the league was postponed due to the Covid-19 outbreak. 

When league games were cancelled, Infront X found a way to fill a content gap by using a voting system to reach fans and create those interactions. Each week, they had the chance to vote for which archived match would be streamed each week. 

Eventually when matches resumed, a poll allowed fans to vote on ‘Team of the Season’ content and a variety of other campaigns ensured that fan engagement would always remain at a high. 

To see everything that Infront X has to offer across a range of industries, you can find it here. 

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Uplift Labs: Redefining movement analytics in sports

Founded in 2017 and headquartered in Palo Alto, California, Uplift Labs was created by co-founders Sukemasa Kabayama, Jonathan Wills, and Rahul Rajan. Each brings years of experience in tech innovation, uniting their expertise to build a cutting-edge startup dedicated to improving human movement.

Mission

Uplift Labs is driven by a mission to enhance human movement performance across all aspects of life.

Their AI-powered technology delivers advanced analytics designed to optimise performance while reducing the risk of injury across sports, fitness, and daily activities.

With a strong focus on movement and health, Uplift places human interaction at the forefront of coaching and training, helping people move better in all areas of life.

Key Partnerships

Uplift Labs collaborates with a range of leading organisations to push the boundaries of movement technology, including:

LAFC

AWS Startups

Nvidia Inception Program

Driveline Baseball

Athletes Unlimited

Investment Profile

Uplift Labs is backed by a prestigious group of institutional and individual investors. This includes prominent professional athletes such as Seth and Callie Curry, David DeCastro, Eric Gagné, Marc Gasol, Andrew Luck, and Renee Montgomery, as well as celebrated Olympic medallists including Kosei Inoue, Kosuke Kitajima, and Yuki Ota.

With a unique combination of cutting-edge AI, strategic partnerships, and world-class support, Uplift Labs is poised to transform how movement is understood, trained, and optimised.

Solutions

The company’s solutions are split into three categories of Sports performance, Sports medicine and Sports media. This is Uplift’s vision on how to tackle these issues in sports.

Sports Performance

Gather accurate and reliable data for comprehensive movement analysis.

Track 28 key points to generate kinematics and movement-specific events and metrics across entire athletic movements.

Optimise your athletes’ movement performance.

Elevate your assessment of athletic movements and unlock athletes’ full potential by analysing functional movements using only iOS devices.

Make data and insights accessible and easy to understand.

Evaluate player movements in a variety of ways across your organisation, from detailed kinematic data to directional reporting and 3D visualisations.

Sports Medicine

Quantify movement health to improve baselines, boost performance, and reduce injury risk.

Establish baseline movement abilities to track improvements and identify potential risk factors.

Perform detailed movement assessments.

Evaluate players or patients and generate reports with valuable, actionable insights. Using iPhones or iPads, our solution reliably captures biomechanical and kinematic data in any environment.

Prioritise player health by minimising injury risks.

Maximise performance and reduce risks by collecting detailed movement data that highlights deficiencies and identifies opportunities for improvement.

Support rehabilitation and recovery with objective measurements.

Use individualised movement analyses, reports, and visualisations to develop informed return-to-play programming and rehabilitation plans. Provide precise Individual Patient reports to guide recovery.

Sports Media

Captivate fans with biomechanical data overlays during live games.

Boost fan engagement by presenting exciting content that overlays biomechanical data, offering a new perspective on elite athletic performance.

Deliver valuable insights in real-time.

Integrate Uplift with your media production pipeline to analyse player movement and provide instant, ready-to-use insights during live commentary or replays.

Enhance the fan experience with clear, engaging visuals.

Offer simple, engaging data on athlete performance and skills to help fans connect with the action. Provide fresh insights for commentary and graphics, helping fans better understand movement analysis in the context of their favourite sports.

Conclusion

As soccer continues to evolve, technology like Uplift Labs’ AI-powered movement analysis is becoming increasingly vital for the sport’s future.

By providing accurate, real-time data and actionable insights, Uplift empowers clubs, players, and medical staff to optimise performance, prevent injuries, and enhance player health.

The ability to track and analyse movement in such detail not only elevates athletic development but also opens new avenues for fan engagement and storytelling.

Making Football Fairer: Dreamstock DSFootball Platform

Player scouting is one of the most challenging and vitally important tasks a club has to manage, without fresh and skillful new players a club will struggle to compete with its peers.

However, scouting can take a significant amount of time, manpower and research, leaving clubs with less resources at a significant disadvantage.

Additionally, for young players aiming for a professional career in football it can be extremely difficult to get noticed, especially if they are unable to frequently travel to far away tryouts.

To bridge the gap, Japanese organisation Dreamstock aims to reshape traditional scouting procedures via technology.

Launched in 2017, Dreamstock operates one of the largest online player selection platforms in the world – DSFootball.

Via DSFootball, Dreamstock strive to achieve three goals on the path to make football fairer for upcoming talents:

  • Create connections between club and players.
  • Generate opportunities through technology and innovation.
  • Transform the scouting market with transparency

DSFootball Platform 

Available in two packages, DSFootball is a multifaceted platform designed to aid both clubs and players. The first package is designed for grassroots clubs and academy players, while the second is a premium version tailored for professional clubs and players.

Through the DSFootball app, players create a profile that details their physical attributes, location, position and footballing history. Additionally, they can upload video clips of their performances to entice clubs to contact them.

For clubs, the DSFootball platform allows them to search for the perfect players to fit their unique needs by filtering their searches.

The platform houses a vast and expansive youth database for players across the U13, U15, U17 and U20 age groups, presenting the aforementioned player profiles to clubs.

These profiles showcase the important player information scouts need to know, so they can determine if potential players are suitable for them or note. Most importantly, the profiles showcase valuable game footage and clips, allowing scouts and coaches to see the potential of players without travelling to see them in person.

Through the DSFootball platform, clubs can individually contact interesting players via their profiles, or they can launch scouting events and tryouts to assess players in person. Furthermore, DSFootball allows for direct contact to player representatives to foster important connections and conversations.

Via DSFootball, Dreamstock provides a way for clubs to access and scout players they normally never would have been able to under traditional methods, as it drastically reducing barriers for upcoming young players.

In providing each of these services, DSFootball acts as a one-stop-shop for clubs, significantly reducing the amount of hassle they are subjected to.

Global Impact 

Developing from its two headquarters in Brazil and Japan, Dreamstock has achieved significant success in its short lifespan via the DSFootball platform. With the company and its platform having grown active in over 36 countries, encompassing more than 200 clubs and 50 leagues.

Through their work, Dreamstock has fostered key partnerships with premier competitions such as the Bundesliga, Serie A, Eredivisie and even Australia’s very own A-League.

As a product, DSFootball has been revolutionary. With over one million registered players on DSFootball, Dreamstock has created a premier destination for clubs to select future stars from, connecting players to clubs at a faster and more expansive rate than ever before.

For players, DSFootball has proven to be an excellent way to develop personally and attract attention from clubs. Of the one million plus registered players on the DSFootball platform, more than 100,000 are active participants in selection.

There is no sign of Dreamstock slowing down either, attaining over two million website views each month, illustrating a continued desire for the platform.

For more information on Dreamstock and the DSFootball platform, click here.

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