With popular football clubs among their extensive client list, Infront X presents as the perfect partner for anyone in the sports industry looking to improve their fan experience.
Infront X is a digital media company focused on the link between data science and technology and how this can create more personal experiences for users – growing audiences for content owners, bridging the gap between storytelling and technology and creating digital platforms and experiences to help global brands engage with audiences and monetise their investments.
Infront X works with many of the biggest names in sports, media, entertainment, and gaming, tailoring to meet their interests using data-driven insights to cater to audience passions and empower businesses to make millions of lasting impressions.
Infront X has established themselves across the world with offices across North America, Europe, and Asia, where they have had a massive impact in helping elite organisations like the PGA TOUR, Verizon, NASCAR, FOX, Chelsea FC, AS Roma, the International Ski Federation, and the International Basketball Federation, as well as many others.
Forming part of Infront X’s expertise is the way they have delivered fan experience for sporting organisations. One of their leading projects has been with 2020-21 UEFA Champions League winners, Chelsea FC.
Launched in 2018, The 5th Stand App connects a global fanbase to their club and community.
During a long-term partnership, Infront X has worked closely with Chelsea’s digital team to create and implement a data-driven digital product strategy, which brings the very best features together on The 5th Stand. The app is designed to let Chelsea’s global fanbase interact with each other and support the club, even when they cannot be in one of the four stands at Stamford Bridge, particularly key to capturing an international audience.
The collaboration between Infront X and Chelsea both parties to develop and deliver an innovative digital strategy that focuses on deep fan engagement for a truly interactive interface. Since From the time The 5th Stand was released, it has been downloaded over 6.7 million times, making it the fastest growing football app in the world. A recent survey by Chelsea saw 92% of all fans recognise the importance of having The 5th Stand app.
Moving across to Italy, Infront X and AS Roma FC form another partnership that is in amongst a multi-year deal. Regarded as one of the most successful clubs in Serie A, Infront X saw another perfect opportunity to help a club that has an incredibly passionate global fanbase.
Ordinally, AS Roma were able to relaunch their flagship website in 2018 thanks to Corebine, powered by Omnigon, in conjunction with Infront X. The introduction of the digital media company to AS Roma’s business strategy and planning identified the needs and requirements for the club, through insights gleaned that saw new monetisation opportunities and holistic recommendations to take the digital experience to the next level.
Infront X were then able to develop and launch mobile apps to cater for the global community, alongside a revamped and responsive website that comes with a host of different languages. A verstaile platform gives AS Roma fans everything they need with in-match and player statistics, as well as enhanced video capabilities.
Sporting leagues themselves can even get in on the action, as evidenced with the features that Infront X helped the Scottish Professional League (SPFL) with.
The SPFL were seeking new ways to keep their fans engaged in a time where the league was postponed due to the Covid-19 outbreak.
When league games were cancelled, Infront X found a way to fill a content gap by using a voting system to reach fans and create those interactions. Each week, they had the chance to vote for which archived match would be streamed each week.
Eventually when matches resumed, a poll allowed fans to vote on ‘Team of the Season’ content and a variety of other campaigns ensured that fan engagement would always remain at a high.
To see everything that Infront X has to offer across a range of industries, you can find it here.