Investment confirmed for Home of The Matildas in Victoria

Football Australia and Football Victoria have welcomed the Victorian Government's investment in a world-class Home of The Matildas.

Football Australia and Football Victoria have welcomed the Victorian Government’s announcement to invest in a world-class Home of The Matildas at La Trobe University in Bundoora.

After the 2020 commitment of $15 million from the Federal Government, this latest announcement will pave the way towards constructing the Home of The Matildas and Home to Football Victoria – situated in a purpose built, state-of-the-art State Football Centre, alongside a State Rugby Union Centre at La Trobe University’s Bundoora campus.

The most significant investment into a community football project in Victoria was made by Acting Premier, the Hon. James Merlino and Minister for Tourism, Sport and Major Events, the Hon. Martin Pakula, at the future site of the facility.

The precinct is expected to be ready for the Westfield Matildas before the start of the FIFA Women’s World Cup Australia and New Zealand 2023.

The facility will be available year-round to provide access to elite training and match facilities for Victorians, suitable for both junior and senior players with five natural, hybrid and synthetic pitches and a purpose-built futsal court.

The announcement that is three years in the making was met with excitement by key members of Football Australia, Football Victoria and the Matildas.

Football Australia Chief Executive Officer, James Johnson:

“This substantial commitment from the Victorian Government, combined with the Federal Government’s earlier $15 million contribution to the project, will have a significant impact on the development of women’s football, and football overall, in Victoria and Australia for decades to come. This commitment is also a good launching pad for the Facilities and Infrastructure pillar of our ambitious Legacy ‘23 plan which was recently launched.”

“The high-performance environment that will spring to life on the La Trobe University grounds in Bundoora will feature world-class facilities and amenities that will ensure Victoria can regularly play host to the Matildas, as well as other youth and senior national teams and touring international nations and clubs.

“Crucially, The Home of The Matildas at La Trobe University will not only be a space that caters for the elite levels of the game, but the community and grassroots, too. The site will become home to Football Victoria’s Administration, ensuring consistent, year-round use by the football community through football, futsal, all-abilities, multicultural, and social programs.”

Football Australia Chairman, Chris Nikou:

“Football Australia extends its thanks to everyone that has contributed to this important project – particularly the Daniel Andrews’ Government, the Federal Government, Football Victoria, and La Trobe University. Through true collaboration and partnership, football will soon have a home to be proud of in Victoria – one that is fit for our inspiring national teams, and that our large and diverse participation base deserve.”

Westfield Matildas captain, Sam Kerr:

“This is wonderful news for the Westfield Matildas and the prospect of having a state-of-the-art facility specifically designed for our use is very exciting.”

“The team loves playing in Melbourne and we really look forward to having a dedicated base where we
can train and prepare for matches when we are in Victoria.”

FV President, Antonella Care:

“This is a milestone day for our Victorian football community. The Matildas have captured the imagination
of our nation, establishing themselves as one of Australia’s most loved teams.”

“The team are the ultimate ambassadors for our beautiful game, providing inspiration for football fans of
all ages to step off the sidelines and get in the game.

“FV and Football Australia’s target of 50/50 male/female participation by 2027 is ambitious, but this
announcement provides us with the ultimate launchpad to make that ambition a reality for Victoria.”

Football Victoria CEO, Kimon Taliadoros:

“We’re excited to provide vital infrastructure that will not only support the Matildas, but also support our entire football community, of all ages and all abilities, to follow their football dreams.

“Whether you prefer to play socially with friends, or are on a high-performance pathway, this facility will deliver the platform for all Victorians to live and love football.”

“We thank the Daniel Andrews Government, the Acting Premier of Victoria, The Hon James Merlino, Minister for Tourism, Sport and Major Events, The Hon. Martin Pakula, Minister for Women, The Hon Gabrielle Williams and Minister for Community Sport, The Hon. Ros Spence, La Trobe University Chancellor and former Premier of Victoria, John Brumby, and Vice Chancellor, John Dewar, for their ongoing commitment to this vital project. This shared vision will build an enduring legacy for football in our state.”

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Glasgow City FC and ALT Champion Sustainable Women’s Football

Glasgow City FC has confirmed a new deal, which the club believes could serve as a model for funding a sustainable future for women’s football.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

The City Collective has now secured title sponsorship from ALT, a Glasgow-based creative campaigns agency led by co-founder Laura Haggerty.

At its heart, ALT specialises in strategic use of media and digital channels, and they build on this expertise by working with a collective of external experts, the ALT Collective, which includes specialists in brand design, PR, web development, and insight.

Glasgow City FC Head of Commercial Stef McLoughlin, expressed the values that guide the club and its community.

“‘Well behaved women seldom make history’ is an ethos we carry into everything we do. In the words of our co-founder, Laura Montgomery, it honours the many women who have defied expectations to make change and speaks to our players, our supporters and our community who continue to do the same,” she said via press release.

“Laura and ALT are the types of individuals and businesses we dreamed of attracting to the City Collective, and we’re thrilled they’ve seen the potential to partner with us in such a meaningful way.”

Founded in 2018, ALT is a creative campaigns agency that has quickly established a strong presence in women’s sport and beyond, delivering marketing campaigns for national and club-level women’s competitions, as well as the World Boxing Championships, which this September featured men’s and women’s bouts on equal footing.

ALT Co-founder Laura Haggerty, reflected on the shared vision between the agency and the club.

“When I heard about the club’s desire to combine Glasgow’s female business, cultural and sports leaders under one network, I knew instantly we shared values. I am convinced the City Collective can mature, not only being of great mutual benefit to the club and its supporters, but become a brilliant template for all women’s football teams to follow that will help galvanise and grow its support base and advocates,” she said via press release.

“I’m so proud ALT will be working in partnership with the club to improve its standing in the city, and create lasting, tangible opportunities for powerful women to connect with each other across the city.”

This alliance sets a new benchmark for women’s football, promoting both sustainability and growth by creating lasting opportunities, strengthening community engagement, and providing a model for other clubs to follow.

Macarthur Bulls Strengthen Ties with Better Life Mobile

Macarthur Bulls FC has confirmed that Better Life Mobile will join the club as a major supporter for the current season.
This new alliance brings together two organisations dedicated to value, community involvement and inclusion, with Better Life Mobile set to feature on the sleeve of the Bulls’ 2025/26 jersey.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

Its social impact has been acknowledged internationally, with the company receiving the Most Impactful MVNO award at the MVNO Nation Awards in Spain for both 2024 and 2025 ceremonies, highlighting its leadership and commitment to environmental, social, and governance (ESG) excellence.

Better Life Mobile began when its founders, Russel and Adrian, set out to help people experiencing homelessness access affordable mobile service, a need they saw was being ignored. Since then, the mission hasn’t changed: to make mobile phone use more equitable and affordable for everyone.

Through its connection with Macarthur Bulls, Better Life Mobile will offer members, fans, and club staff access to its prepaid mobile and internet services delivering strong coverage, flexible plans, and competitive pricing, while supporting the club’s commitment to affordability and community accessibility.

Better Life Mobile CEO Ante Zizic, shared his enthusiasm for the new collaboration.

“Partnering with Macarthur Bulls is a perfect match for Better Life Mobile. We believe strongly that access to affordable, transparent mobile and internet services is a key enabler for community participation and connectivity. By working together with the Bulls, we can offer supporters and members a real alternative in telecommunications – one without hidden fees, one that supports inclusion, and one that gives value. We’re excited to play our part in the club’s success and its connection with the local community,” he said via press release.

Macarthur Bulls FC Chief Commercial Officer Mark Jensen, reflected on the significance of the new collaboration for both the club and its community.

“We are thrilled to welcome Better Life Mobile as a major partner of the Macarthur Bulls,” he said via press release.

“This partnership strengthens our commitment to making our club accessible, community-focused and future-facing. With Better Life Mobile’s flexible and fair prepaid mobile and internet solutions, our supporters, players and volunteers will benefit, and the club’s reach and digital engagement will be enhanced. We look forward to a successful and dynamic collaboration.”

Better Life Mobile seeks to give back to the community through a range of social initiatives, providing mobile phones with free credit to those most in need. Its annual “Santa Calls” campaign supplies community organisations and welfare agencies across Australia with free phones and call credit.

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