Is FFA’s determination to continue with A-League football amidst coronavirus concerns brave or foolish?

The new man at the helm of FFA must be a risk taker, even whilst facing the scary realities of coronavirus.

Monday morning’s announcement that Australian football would proceed in spite of the pandemic seemed somewhat out of step with most current thinking. It also did not align with many of the decisions being made by other sporting organisations, both in Australia and internationally.

James Johnson held a professional and concise press conference to inform the nation of the decision to allow football across the country to continue in the immediate future, with an assurance that the fluid situation would be re-evaluated on a constant basis as the evolving coronavirus story unfolded.

The powers at be were content for the W-League Grand-Final between Melbourne City and Sydney FC to go ahead this weekend, albeit behind closed doors. With just one match remaining in the season, an argument could be made that it is a risk worth taking.

However, endeavouring to continue the A-League season in spite of increased infections around the country and some of the logistical complications that will occur with an immediate change to the schedule, will seem fool hardly to some.

With mandated 14 day quarantine periods now in place for people arriving in both Australia and New Zealand, Johnson’s announcement means that both the Melbourne Victory and Wellington Phoenix will experience such a restriction after returning to Australia. Upcoming matches involving both clubs within that period will be postponed.

Wellington will have their Round 24 clash with Newcastle delayed as well as the already postponed encounter with Sydney FC. Victory will have their matches against Brisbane and Perth pushed back to accommodate the quarantine period.

A-League boss Greg O’Rourke expressed the need for brisk discussions with stadium representatives and clubs in order to re-schedule the final seven rounds of play. Doing so would allow the postponed matches to be held and all teams to play out their allocated 26 games.

It appears mid-week matches will become the norm in an effort to squeeze seven weeks into four.

Despite initially announcing that NPL play would continue, with only people essential to the playing of the game to be in attendance, that decision was reversed on Tuesday. Along with all grassroots football, the game will now go into hiatus until at least April 14.

What Johnson outlined to the media had obviously been carefully considered, in line with the Australian Government’s official advice at the time and after discussions with key stakeholders. However, with most sporting competitions taking the decision to cease indefinitely,  it appears that proceeding with a revised A-League schedule could have serious repercussions for players, staff, referees and their families.

Ploughing forward with a revised schedule in the hope of completing the season and crowning an A-League champion, as well as continuing NPL and grassroots play, would simply have increased human interaction and by extension, the chance of infection. That plan lasted less than a day, with common sense prevailing, aside from the decision to continue the A-League season.

Stoically allowing the matches to proceed does little more that create more human contact than what would take place during a short term suspension of play.

Thus, many will see the FFA decision as irresponsible.

When quizzed by journalists around the ramifications of the loss of gate-takings and the financial hit the game was already taking, Johnson was quick to state that monetary matters were secondary and that the health and wellbeing of the footballing community were of the highest concern, along with the game acting responsibly as a citizen.

Yet with schools acting briskly and postponing events, major sports putting competitions on indefinite hold and all gatherings of 500 people or more now banned in Australia, FFA’s move appears one made by a body determined to proceed in spite of the increased risk that doing so creates.

In reality, the decision could be the most temporary of moves. An infected A-League player would shut the league down instantly and seems inevitable.

No doubt, should the league be ceased at its current point, the ramifications for FFA are profound. Lost revenue stemming from postponed World Cup qualifiers is already on its mind and an Olympics where our national teams were to be showcased appears more and more unlikely

The already financially stretched A-League clubs will suffer further without gate takings and may be forced to forgo corporate benefits from opportunistic businesses looking to align as the season reaches its climax and the finals approach.

A-League wages for both players and staff would come into question, with other codes already toying with notions of broad and mandated percentage pay cuts.

Grassroots registration fees across the country may well be refunded should junior football associations be forced to abandon their seasons and state federations could be left with a financial vacuum and without their most reliable revenue stream.

Without football to cover, media contracts will not be met and the ramifications of adjustments to broadcasting deals to compensate for a lack of content will further hurt the game.

Johnson and O’Rourke have made the call to persist with play and if that proves to be a successful ploy, as infection rates drop and the situation stabilises, they will forever be known as the geniuses who navigated their sport through a period in which others shut down conservatively.

Alternatively, they may be seen as the men who proceeded pig-headedly, when most of the sporting world closed for business.

Previous ArticleNext Article

Unite Round: A-League’s Bold Vision Faces Challenges

The second-ever edition of the Unite Round sparked some interesting debates and narratives about whether the A-League can properly host an inclusive event of this scale.

As the contract with Destination NSW expires, the question remains; Is the experiment worth committing to or should it be scrapped?

A potentially unfair comparison would be to NRL’s Magic Round and AFL’s Gather Round who managed to succeed with the concept in its first two seasons. It’s quite simple, the A-League don’t have the wide-ranging committed supporter base to reach those heights just yet.

But will they do so quick enough for this investment to be worth it?

Challenges that undermine Unite Round

It was a weekend that had a few positives, as mentioned in the A-Leagues press release last week but was certainly marred by a slew of negative and/or embarrassing moments.

Whilst match-going fans, who spent the weekend in Sydney, anecdotally seemed to truly enjoy the experience, there simply weren’t enough that flew out to watch their team play.

The 45,000-capacity Allianz Stadium had a rather empty look for most of the games, mirroring Covid lockdown football, and the lack of atmosphere really took away from the experience that was promised when the concept replaced the controversial Sydney Grand Final deal last season.

For a league that has constantly struggled with attendances since the horror 2021-22 season (which saw attendances slashed in half post-covid), the ability to hold a full-scale weekend of football in one city is realistically never going to work, especially in a cost-of-living crisis.

Another issue that is increasingly being brought up in media and fan spaces is the NSW Police releasing a statement before the weekend had started, ensuring that they were going to crackdown on pre-game marches, flares, banners and flags in an attempt to ‘keep everyone safe’.

Baffling for any hardcore fan, it was a truly tone-deaf action that stripped football of its core: intense and passionate tribalism.

Highlights of the weekend

Focusing on the positives, in the A-League press release, they revealed the numbers behind an improvement on last season’s first-ever United Round.

– 33 goals were scored across 12 games between both the Ninja A-League Women and Isuzu UTE A-League Men.

– Attendance was up 50% on the first-ever Unite Round with a cumulative match attendance of more than 71,000 fans. This was certainly helped by an amazing 30,777 crowd to watch the Sydney Derby.

– Over a thousand fans take part in grassroots clinics, tournament and fan zones.

Commenting on the overall feel of Unite Round 2024/25, Nick Garcia, A-Leagues Commissioner, said:

“It was a turbulent build up with a ticketing outage, a change in venue for our six Ninja A-League Women matches and a planned train strike – but we’re really proud to have welcomed 50% more fans from across Australia and New Zealand to Sydney compared to our first-ever Unite Round,” Garcia said in a press release.

“We really believe in the long term potential of this partnership with the NSW Government and Destination NSW, establishing a new tradition and welcoming football fans from across Australia and New Zealand to electrify this incredible city.

“This event really resonates with our young and diverse fanbase and aligns with our drive to unite communities through a shared love of football. It’s the pinnacle weekend of professional football, and we hope this is a tradition that we can continue to build on and grow in the coming years.

“It’s been a really strong start to our 20th season. Crowds have grown by 30% year-on-year across the first four rounds of the Isuzu UTE A-League Men, while the new Saturday night doubleheader on 10 Bold has also increased the free-to-air national audience by 34%. We look forward to continuing this momentum across both leagues as we move into the summer period.”

The path forward for Unite Round

The words from Nick Garcia suggest that the A-League are committed to making this concept work and are hoping the progress made in the last 10 months can be replicated over time.

The direction in which the United Round goes in is still unknown with the expiration of Destination NSW but it also could lead to an innovation that bursts this weekend into life.

Do they try it in New Zealand for a year? Or up in the Gold Coast where people might have more incentive to enjoy a weekend up in the Sunshine Coast?

The chance for experimentation surely has to be attempted considering the trends suggesting that this weekend won’t be considered an outright ‘success’ in the short term.

Conclusion

In the end, the future of the Unite Round hinges on bold experimentation and a commitment to creating a uniquely football-centric spectacle.

Whether it’s exploring new locations like New Zealand or the Gold Coast, or innovating to better engage fans across the country, the A-League has an opportunity to redefine what a national celebration of football can look like.

The league’s struggles with attendance and atmosphere are real, but so too is the potential for growth in a competition that resonates with Australia’s diverse and passionate football community.

The Unite Round has shown glimmers of promise amid its challenges—now it’s up to the A-League to seize that promise and turn it into a tradition worth rallying behind.

Hahn partnership marks new era for the Australia Cup

In a significant milestone for Australian football, Hahn has been confirmed as the naming rights partner for the Australia Cup in a three-year deal.

Beginning in 2025, the competition will be officially rebranded as the “Hahn Australia Cup,” marking the start of an important partnership between Hahn and Football Australia.

The Australia Cup is celebrated as one of the nation’s most inclusive football competitions, bringing together more than 750 senior community clubs from grassroots to professional levels.

This new alliance highlights Hahn’s commitment to fostering unity and strengthening connections within Australia’s vibrant football community.

Hahn, recognised as one of Australia’s fastest-growing beer brands, brings its no-compromise philosophy to the collaboration. With a range of low and zero-carb beers, Hahn caters to health-conscious consumers who seek to enjoy a mindful choice without sacrificing taste.

Football Australia and Hahn are set to collaborate on initiatives designed to grow the competition, ensuring it continues to resonate with communities across the country.

Football Australia CEO James Johnson touched on how exciting this deal is for the future of the game.

“This exciting partnership marks a significant moment for the Australia Cup, and we’re thrilled to welcome Hahn as the naming rights partner for this extraordinary competition”, Johnson said in a press conference.

“The Hahn Australia Cup represents more than just a football tournament; it brings together grassroots players, officials, fans, and communities from across the country in a shared celebration of the game.

“This partnership with Hahn, one of Australia’s most popular beer brands, aligns perfectly with our vision for the Australia Cup, and we’re excited about the impact this collaboration will have on Australian football.”

Lion Australia Managing Director, James Brindley shared the same excited sentiment about this partnership.

“We’re incredibly proud to partner with Football Australia as the official beer and naming rights partner of the Australia Cup. The Hahn Australia Cup is a competition that pits park footballers against professionals in the ultimate David vs Goliath matchup. Aussies love to back an underdog and every year the Australia Cup delivers ‘Cupsets’ that engage and inspire players and supporters alike”, Brindley said in a press conference.

“Hahn is here to celebrate the on-field moments that forge lifelong bonds and become the stuff of legend in months and years to follow. We look forward to raising a Hahn with the players, coaches, and communities that bring this tournament to life each year.”

History of naming rights

Before this deal, the history of naming rights sponsors was scarce. In 2014, Westfield Group was announced as the sponsor for the first three seasons of the cup tournament, known for commercial purposes as the “Westfield FFA Cup.”

However since 2016, the cup has failed to secure another naming rights sponsor until now, settling for Umbro and Mitre as ball suppliers and sponsors as its only revenue stream on that front.

Conclusion

Through this collaboration, Hahn and Football Australia are poised to elevate the tournament’s status while celebrating the shared love of the game among players and fans alike.

The partnership is a huge step forward for Football Australia who will capitalise off their biggest cup tournament to secure some much needed funding.

Most Popular Topics

Editor Picks

Send this to a friend